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131.
Nigel F. Piercy David W. Cravens Nikala Lane Douglas W. Vorhies 《Journal of the Academy of Marketing Science》2006,34(2):244-262
Interest in management control approaches and organizational factors associated with higher levels of salesperson performance
is reflected in research streams concerned with behavior-based control strategies and organizational citizenship behaviors
(OCBs). This study makes two distinct additions to the literature relating to control, organizational citizenship behaviors
and salesperson performance. First, the study distinguishes between salesperson in-role behavior performance and outcome performance
to model in-role behavior performance as a mediator between OCB and outcome performance. Second, the work supports sales manager
control as an antecedent to OCB. A second model introduces perceived organizational support (POS) as an additional antecedent
to salesperson OCB, and more important, as a consequence of sales manager control. This construct has not been included in
prior salesperson OCB studies. Results show sales manage control has a stronger impact on OCB through POS, than directly,
and POS has a strong impact on salesperson OCB.
Nigel F. Piercy (Nigel.Piercy@wbs.ac.uk) is a professor of marketing in the Warwick Business School at the University of Warwick, United
Kingdom. He holds a Ph.D. from the University of Wales and a higher doctorate (D.Litt) from Heriot-Watt University, Edinburgh.
His current research interests focus on strategic sales and account management. His work has been published in many journals
including theJournal of Marketing, theJournal of International Marketing, and theJournal of the Academy of Marketing Science. He is coauthor to David Cravens onStrategic Marketing (8th ed., Irwin/McGraw-Hill, 2006).
David W. Cravens (D.Cravens@tcu.edu) holds the Eunice and James L. West Chair of American Enterprise Studies and is a professor of marketing
in the M. J. Neeley School of Business at Texas Christian University, Fort Worth, Texas. He has a doctorate in business administration
from Indiana University. His areas of specialization include marketing strategy and planning, sales management, and new product
planning. His research has been published in a wide range of journals including theJournal of Marketing, theJournal of Marketing Research, the Journal of the Academy of Marketing Science, and theInternational Journal of Marketing.
Nikala Lane (Nikala.Lane@wbs.ac.uk) is a senior lecturer in marketing in the Warwick Business School at the University of Warwick, United
Kingdom. She holds a Ph.D. from the University of Wales and was previously a senior research associate at Cardiff University.
Her research interests are focused on gender and ethics issues in sales and marketing management. Her work has been published
widely in the international literature and includes articles in theJournal of Management Studies, theBritish Journal of Management, the Journal of Business Ethics, and theJournal of Personal Selling & Sales Management.
Douglas W. Vorhies (dvorhies@bus.olemiss.edu) is an assistant professor of marketing in the School of Business Administration at the University
of Mississippi. His primary research interests are in the areas of marketing strategy, marketing resources and capabilities,
the links between innovation, strategic market management and performance, and professional selling and sales management.
His other work has been published in many journals including theJournal of Marketing, Decision Sciences, theJournal of Product Innovation Management, theEuropean Journal of Marketing, and theJournal of Personal Selling and Sales Management. 相似文献
132.
戴俊霞 《安徽工业大学学报(社会科学版)》2006,23(6):70-72
受西方女性主义影响,《圣经》英译表现出对语言性别政治的关注,出现了性别中性化翻译的新实践。译者们对《圣经》原文中的、或传统译本中的用于泛指的阳性词语予以系统的中性化处理,使新译本呈现出独特的文本形态,但也由此引发了激烈的论争,性别中性化翻译是否适用于《圣经》、中性语言能否准确地表达原意正成为人们关注的焦点。 相似文献
133.
杨鹏 《安徽工业大学学报(社会科学版)》2006,23(6):97-98
广告是现代社会大众文化的组成部分。广告英语商标词融入日常英语中,产生溢出效应,反映了语言与文化的相互作用。 相似文献
134.
该文首先分析绿色壁垒的成因、特点及表现形式,接着指出了WTO中涉及到绿色壁垒问题的相关规定,最后指出我国面对绿色壁垒的应对措施. 相似文献
135.
唐雪梅 《安徽工业大学学报(社会科学版)》2006,23(4):85-87
中介语是第二语言习得(SLA)过程中产生的过渡性语言。遵循外语学习者中介语语音、词汇、语法、语用等的发展规律,外语教学应建立在更加科学、更加客观和更加自觉的基础上。 相似文献
136.
王霞 《安徽工业大学学报(社会科学版)》2006,23(4):109-109
进行二外日语教学需要讲究教学艺术。采用日语歌曲和日语学习软件辅助日语教学,并合理地借助英语进行日语教学,有利于提高教学效果。 相似文献
137.
日本文化具有兼容并蓄的共存性特点。这种特点在日本语言、宗教、衣食住等方面都有明显的反映。 相似文献
138.
米卫文 《广东农工商职业技术学院学报》2006,22(4):63-67
由于历史和社会发展的不同,中西思维存在着明显的差异,这种差异直接影响到跨文化写作的过程。该文拟从思维的角度探讨思维的差异对大学英语写作的影响,认为在学生写作的过程中,思维差异不仅影响着学生的语言表达,而且对语言的连贯性、逻辑性都有着一定的制约。 相似文献
139.
文章试图通过对索绪尔的语言符号任意性原则的合理解释以及在实际生活中的考察,指出语言符号象似性并非语言的基本特征,从而确认索绪尔的任意性原则仍然是不可动摇的。 相似文献
140.
大学生低碳旅游感知价值、参照群体及参与意愿之关系研究 总被引:1,自引:0,他引:1
低碳旅游活动在全国范围内的有效展开,离不开当代大学生的积极参与和推广。基于对全国范围内大学生的网络调查数据分析,构建了大学生低碳旅游感知价值、参照群体与参与意愿的结构方程模型,并进行关系验证。研究结果表明:(1)感知效用对大学生低碳旅游参与意愿具有显著的正向影响,而感知便利对大学生低碳旅游参与意愿的正向影响在本研究中没有得到验证。(2)次要参照群体对大学生低碳旅游参与意愿的正向影响显著,而主要群体对大学生低碳旅游参与意愿的正向影响在本研究中没有得到验证。研究认为,大力创造并宣传低碳旅游的利他与利己价值,形成良好的大学生低碳旅游感知效用体验,发挥学校环保社团或者协会组织的参照群体作用,可以提高大学生低碳旅游参与意愿。 相似文献