基于感知价值的服务失误补救后顾客满意的实证研究

本文在资源交换理论的框架下，提出了一个基于感知价值的顾客补救后满意的整合模型，研究服务失误和补救服务属性的交互作用对顾客感知价值的影响，最终决定顾客补救后满意。研究表明，感知价值对顾客补救后满意有较强的解释作用，同时还证明了服务失误内容和补救服务属性之间的交互作用，确实对顾客感知价值有显著的影响。     

环境退化、市场非均衡与创业

文章提出了一种新的创业观,解释了环境问题创业。奥地利学派的创业理论认为,市场非均衡提供了创业机会。环境退化作为一种市场非均衡,为创业者提供了潜在机会。但是对这种机会的利用存在一系列障碍,文章将针对其中的不对称信息、不完全信息与公共产品,介绍创业者如何克服这两种障碍,利用环境退化所产生的机会进行创业,缓解环境退化。     

技术性贸易壁垒对我国出口贸易的影响及应对措施

随着经济全球化和贸易自由化进程的加快,国际贸易保护手段发生了重大变化。技术性贸易壁垒正成为贸易壁垒的主体。我国出口也因此受到了很大的影响。为此,我们应积极采取应对措施突破技术性贸易壁垒:建立出口商品预警机制;推行国际标准和国际认证;提高企业技术创新能力开辟新的市场;尽快培养出大批专门人才。     

更新培训观念 变革培训策略

以外语教师教育为切入点,从外语教师职业专业化、外语教师的培训与发展策略、外语教师作为研究者等角度入手,探讨了新世纪外语教师的培训与发展这一热点问题。     

高职高专专业英语教学的思考

专业英语有其自身的特点,其教学既区别于传授专业知识的专业课,又区别于传授语言知识的普通英语。     

从语用学的角度分析英语广告语言的特点

本文从大量的英语广告实例入手,探讨英语广告语言的词汇、句式和修辞等三大特点,并从语用学的角度对英语广告语言的语用基础进行分析。     

国有企业建立激励约束机制的制度性障碍分析

委托代理理论揭示了国有企业低效率的原因,指明了国有企业改革的方向,即建立激励与约束机制.但是该理论在中国的运用遇到了制度性障碍.本文试图分析制度性障碍产生的根源,以及弱化和解决制度性障碍的办法,期望对国有企业改革有所启示.     

Are there major differences in the attitudes and service quality of standard and seasonal employees? An empirical examination and implications for practice

Despite the increased use of seasonal employees by organizations, few studies have been completed on the attitudes and service quality of seasonal office workers. Using Lautsch's classification model, we analyzed the organizational context in which the standard and seasonal workers in this study were employed. Hypotheses were developed based upon the organizational analysis and social exchange theory. Results from archival data obtained from a web‐based organizational survey of 205 clerical and professional workers indicated contrary to expectations, standard and seasonal employees did not significantly differ in terms of perceptions of overall job conditions, perceived organizational support (POS), or job engagement. However, seasonal employees did report significantly fewer opportunities to work on challenging tasks, less comfortable physical working conditions, and less job security than the standard workers. As predicted, standard employees reported significantly higher levels of service quality performance than seasonal employees. Additionally, job engagement mediated the relationship between POS and service quality for both the standard and seasonal employees. Implications for managing seasonal employees are discussed.     

Barriers to the investment in the Concentrated Solar Power sector in Morocco: A foresight approach using the Cross Impact Analysis for a large number of events

The Scenario Analysis methods have often been used by policy makers as an instrument to manage uncertainty and to support the shaping of long-term economy policies. In this research, we apply Scenario Analysis in order to identify the barriers affecting the decision to invest in the Concentrated Solar Power (CSP) sector in Morocco. Our results aim at facilitating the process of defining different paths in strategic political and policy actions. Using data from a survey on a panel of experts, the Cross Impact Analysis (CIA) and the Cross Impact Matrix System (SMIC) techniques are applied. The advantage of these techniques is that they allow including in the analysis the interlinkages between the events that will define the future scenarios. However, their limitation is that the number of events analyzed cannot be too high since the information collected from the experts increases exponentially according to the number of events introduced. We thus expand our analysis with a new methodological approach, combining the use of prospective and statistics techniques. This approach allows addressing the mentioned limitation and applying these techniques, initially restricted to 6 events in its common application, to a large number of events. The results show that uncertainty and informality would be key factors in promoting the arrival of companies in this sector. Additionally, regarding companies that already have a presence in Morocco’s renewable energy sector, an increase in activity would be achieved through improvements in the easing of financial and legal barriers.     

From dilemmatic struggle to legitimized indifference: Expatriates’ host country language learning and its impact on the expatriate-HCE relationship

We address the lack of knowledge concerning the role of host country languages in multinational corporations based on an inductive qualitative study involving 70 interviews with Nordic expatriates and host country employees (HCE) in China. Building on the strongly discrepant views of expatriates and HCEs, we demonstrate how expatriates’ willingness to learn and use the host country language lead to different types of expatriate-HCE relationships, ranging from harmonious to distant or segregated. In doing so, we emphasize the subtle and fragile connection between expatriates’ attitude towards HCEs’ mother tongue and trust formation in addition to the construction of superiority-inferiority relationships.