企业环保主张对消费者绿色购买意愿的影响机制研究

在广告设计中如何使用环保主张是影响广告效果和公司声誉的一项重要决策。基于此,文章引入归因理论和精细加工可能性模型对企业环保主张的效果和发生机制进行分析。结果表明：相较于关联型环保主张,消费者面对实质型环保主张时的绿色购买意愿更高;消费者环境关注调节了环保主张对绿色购买意愿的影响,即相较于关联型（实质型）环保主张,高环境关注（低环境关注）的消费者面对实质型（关联型）环保主张时绿色购买意愿更强;同时消费者的CSR内部动机感知在环保主张对消费者绿色购买意愿的影响中起中介作用。文章丰富了绿色广告理论体系,为增强企业环保主张的说服效果提供了理论依据。     

差序式领导对知识型员工建设性越轨行为的影响机制研究

建设性越轨行为是员工在亲社会动机驱动下所表现的角色外行为,现已成为组织管理学界日益关注的重要问题,而差序式领导作为中国特有的领导风格之一,到底会促进还是抑制员工建设性越轨行为的结论不一。文章基于我国文化情景,以16家企业的394名知识型员工作为调研样本,构建差序式领导对建设性越轨行为影响的关系模型,鉴于员工动机和行为结果是由个体感知和组织环境刺激交互效应所导致,故引入个体层次的内生动机、内部人身份感知以及组织层次的团队动机氛围分别作为中介变量和调节变量。实证结果表明,差序式领导对建设性越轨行为具有显著正向影响,内生动机对该影响途径具有完全中介效应;差序式领导与建设性越轨行为的关系均受到内部人身份感知、精熟动机氛围的正向调节效应,受到绩效动机氛围的负向调节效应,且各部分调节效应均被内生动机所中介。研究结论揭示了差序式领导对知识型员工建设性越轨行为的影响机理,对指导组织管理者如何科学对待员工建设性越轨行为提供了理论指导和实践指引。     

技术贸易壁垒下中美纺织品贸易竞争力及影响因素研究

采用国际市场占有率、显性比较优势指数及贸易互补性指数分析了中美两国纺织品在国际市场中的竞争地位及各纺织品类贸易互补性强度,并将美国发布的纺织行业技术通报(TBT)作为技术变量纳入随机前沿引力模型,进一步实证分析中美纺织品贸易的影响因素。结果表明:中国纺织品国际竞争优势强于美国,尤其表现在纺织制成品类;出口角度看,两国在纺织制成品类上呈现显著贸易互补性,进口角度看,两国在纺织原料上具有较强互补性。在影响因素中,技术壁垒、进口国经济、出口国人口及两国距离负向抑制中美纺织品贸易,出口国经济、进口国人口及人均收入之差正向促进中美纺织贸易发展。     

绿色贸易壁垒与我国农产品出口贸易

自加入WTO以来,我国农产品出口额增长较快,已经成为世界上第五大农产品出口国。但在此过程中也遇到了各种各样的困难,国际上非关税贸易壁垒特别是绿色贸易壁垒的强化,对我国农产品出口贸易构成巨大的挑战。绿色贸易壁垒对我国农产品出口贸易造成巨大的经济损失,造成我国农产品的出口萎缩,增加了我国农产品的出口成本和市场开拓难度。其原因既有国内的因素,也有国际上的原因。我国农产品出口贸易应对绿色贸易壁垒必须做到从源头上控制产品质量,发展生态农业,走可持续发展农业之路,加强农产品的产品升级和国际合作,走市场多元化道路,建立农产品国际绿色贸易壁垒预警机制以有效化解农产品出口风险。     

主要发达国家农产品技术性贸易壁垒的比较及对我国的启示

加入WTO以来我国农产品出口贸易增长很快,但由于种种原因,在国际市场上屡受阻挠,尤其是以欧美日为代表的发达国家凭借自身优势所实施的技术性贸易壁垒,对我国农产品出口带来了极大的影响。通过对欧美日等发达国家的技术性贸易壁垒比较分析,探寻我国能够借鉴的经验。     

Antecedents and consequences of idiosyncratic deals: A frame of resource exchange

This study examines the antecedents and consequences of both timing and content of idiosyncratic deals (i-deals) for attracting and retaining valuable employees. A resource exchange frame theorizes the influence pattern of personal individualism value, social skill, and perceived insider status on i-deals timing. Individualism and social skill are expected to relate to both ex ante and ex post i-deals; perceived insider status is anticipated to relate only to ex post i-deals. The frame also suggests that i-deals’ content and personal development relate primarily to relational and balanced psychological contracts; the other ex post i-deals, flexibility and workload reduction relate to transactional psychological contracts. The frame was tested with data collected from 289 Chinese employees in the telecommunication industry.     

论英文电影在大学英语教学中的价值

由于中国传统英语教学中对听说能力的忽视,造成大学生听说能力较差的局面。在大学英语教学中加入英语电影的元素,对提高学生的能力具有多方面的价值。教师可以采取多种方法应用英文电影来提高学生的听说能力。     

Impression management: dual language reporting and voluntary disclosure

The presentation of corporate disclosure may be explained by impression management. The relative extent of corporate disclosure may be related to information costs. This paper links these two theoretical perspectives by comparing the extent of voluntary disclosure in companies that have chosen to present a dual language approach to reporting, relative to the disclosure provided by companies choosing to report only in one language. The analysis shows that voluntary disclosure is higher in companies that have higher visibility through dual language reporting and whose investors face higher information costs. The analysis also shows that voluntary disclosure by companies reporting only in one language is associated with domestic visibility in market listing and type of industry, while that of companies reporting in two languages is associated with responding to market pressures.     

Palestine's International Visitors Barriers: Case Studies of Bethlehem and Ramallah

This study investigated the demographic characteristics, the travel experiences and the intentions to revisit of international tourists to the cities of Bethlehem and Ramallah, which are located in Palestine. The study conducted a survey to collect data from 293 international visitors, 8 years after the second Palestinian uprising called ‘intifada’ began. The results revealed that the majority of the foreign tourists were Europeans who traveled for religious and spiritual purposes. Moreover, most of the tourists were willing to revisit Palestine. This study resulted in a comprehensive understanding of tourism characteristics under the current political circumstances of Palestine, leading to significant implications for tourism policy‐makers. Copyright © 2011 John Wiley & Sons, Ltd.     

Scenario projects in Japanese government: Strategic approaches for overcoming psychological and institutional barriers

Scenario planning in the public sector has significant differences from scenario planning in the corporate world. Scenario planning in the government not only tends to be focused on issues of higher complexity and significance to public policy, but also in comparison to people in the private business, public officials have fundamental psychological and institutional constraints in their scenario thinking. These constraints make it difficult for them to contemplate multiple ‘untidy’ futures and imagine the possibility of policy failure: skills which are essential for successful scenario projects. Based on specific characteristics of scenario planning in the Japanese government, this paper contributes on better understanding the challenges and strategic solutions in providing more successful scenario planning in the public sector. Specifically, this paper argues that possible solutions in overcoming these constraints may be to shake public bureaucrats out of their thinking by providing free and open venues of conversation and more importantly through ‘derailment’ exercises.