现代旅游景区发展的三大核心理念

旅游景区要想获得持久的竞争优势,就需要更新管理观念。本文认为旅游景区发展必须拥有三大核心理念:一是可持续发展理念;二是关注游客的体验需求;三是为游客提供完整的服务。     

浅议《机械设计基础》教学体会

根据《机械设计基础》课程的特点,结合近机械类专业教学的实际情况,从提高学生学习兴趣以及提高课堂教学效果的角度出发,介绍了几点教学体会,使课堂教学过程和课程设计环节相结合,提高教师的工程实践素质和科研教研水平等。     

影视主题公园旅游体验质量研究——以无锡影视主题公园为例

旅游体验质量在很大程度上决定着影视主题公园的发展,但如何运用指标进行综合评价却一直处于探讨之中。在调研数据与Ryan的"期望-满足"模型基础上,本文应用spss统计软件,提取了涵盖25个关键指标的8个主因子,分别命名并按重要程度排序为文化氛围、旅游条件、规划、服务、展演、活动、整体感知和其他关联。通过这一指标体系,对无锡影视主题公园的旅游体验质量进行综合评价,得出体验度和分析结果,并指出需通过增强文化氛围,完善管理体系,变换表现形式,积极沟通顾客才能提升体验度。     

关于数字化超市购物服务设计研究

该设计将传统的超市购物与互联网购物相结合,线上线下交易并举,并配以多种支付和提货方式,在保留消费者社交体验的同时让顾客的购物更为便捷,旨在带给用户全新的购物体验。在顾客购物之后,还通过超市的顾客活动增加顾客的社交机会,增加超市的用户粘度,同时给超市一个自我展示的网络平台。     

苹果公司的管理经验及其对中国IT企业的启示

时下,拥有一部iPhone是很多年轻人梦寐以求的心愿,为何一部小小的手机能拥有如此大的魔力？这和苹果公司先进的管理经验密不可分。放眼国内IT业,无人能与其相提并论。本文分析了苹果公司在人力资源、营销策略、生产方式、成本控制、产品研发方面的经验,指出我国IT企业存在的主要问题及苹果公司管理经验的借鉴和启示。     

昆明轨道交通站点周边地区城市设计探讨

轨道交通站点周边地区由于建设开发强度大,建筑密度高,其建筑群体空间往往对周边城市环境带来压迫感。本文以香港成熟轨道站点地区已经建成的城市现状作为实证研究对象,从建筑群体高度控制和开放开放空间设计两个方面,分析总结其城市空间设计经验,给昆明轨道站点周边地区的城市设计以启发。     

中国移动“动感地带”的品牌营销

案例回顾了中国移动动感地带的发展过程和发展状况,通过分析移动通信行业的竞争环境和消费者群体划分,阐述了动感地带的品牌内涵和核心价值,扩展了整合营销包含的要素,分析了动感地带的渠道销售、文化促销和体验营销策略。案例为中国移动运营商对移动通信服务的品牌建立和营销策略提供借鉴。     

Sustaining brand loyalty: The moderating role of green consumption values

Environmental issues are massively emerging in the current agendas of governments, businesses and consumers all over the globe. Consumers increasingly adopt a more energetic role in the environmental discussion and employ product consumption to manifest their contribution to the debate. Equally, a growing number of businesses try to affect positive social change, whereas others strategically approach green opportunities; at the same time, they persistently intensify their branding offerings to sustain loyalty. This article brings into discussion green consumption values as the authors aim to shed light into the way the latter moderate the effect of brand related factors, namely, brand experiences and brand personality, on brand loyalty. Based on data received from 413 participants and using the wearable technologies industry as the focal context, the study underscores the significance of green consumption values. Findings are discussed, and implications for managers are provided.     

The Value of CEO Mobility: Contextual Factors That Shape the Impact of Prior CEO Experience on Market Performance and CEO Compensation

This study examines the value that prior CEO experience has for the companies that hire such CEOs—as reflected in the firms’ subsequent market‐based performance—as well as its value for the CEO that possesses this experience—as reflected in his or her initial compensation. While we suggest that shareholders tend not to benefit from firms hiring experienced CEOs, we also argue that particular firm and industry contextual factors that shaped the prior CEO experience help ameliorate this detrimental effect. Regardless, we also suggest that prior CEO experience generally stands to benefit the CEOs, in that it brings them a compensation premium over those CEOs without such prior experience. We tested our hypotheses on a sample of 654 US CEO succession events that occurred between 2001 and 2004 and found broad support for our hypotheses. We close with a discussion of the implications of our findings for future research as well as what they mean for firms hiring experienced CEOs and for CEO careers more generally. © 2015 Wiley Periodicals, Inc.     

Revenge Exacerbates the Effects of Interpersonal Problems on Mentors’ Emotional Exhaustion and Work‐Family Conflict: A Self‐Defeating Perspective

Drawing on conservation of resources theory, this study examined the link between negative mentoring experiences (i.e., interpersonal problems) perceived by mentors and their work‐family conflict (WFC) by focusing on the mediating role of emotional exhaustion and the moderating role of revenge. The results of a field survey of 187 mentors in China supported all of our hypotheses, indicating that interpersonal problems perceived by mentors were positively related to their WFC. This relationship was also found to be mediated by the mentors’ emotional exhaustion. In addition, revenge against protégés was found to moderate the main effect of interpersonal problems on emotional exhaustion and the indirect effect of interpersonal problems on WFC. Specifically, revenge exacerbated the positive relationship between interpersonal problems and emotional exhaustion. Further, emotional exhaustion mediated the indirect effect of interpersonal problems on WFC when the level of revenge was high, but not when it was low. The findings of this study provide insightful theoretical contributions and managerial implications that indicate new directions for research related to mentoring and work‐family relationships. © 2016 Wiley Periodicals, Inc.