Key Success Factors for Tourism Resort Management

Abstract

NEW HORIZONS IN TOURISM: STRANGE EXPERIENCES AND STRANGER PRACTICES. By Tej Vir Singh. CABI Publishing (Nosworthy Way, Wallingford, Oxfordshire, OX10 8DE UK), ISBN 0-8519-9863-1, 2004, xv + 221-pp. (tables, photographs, bibliography), £49.95 (hardbound). Reviewed By C. Michael Hall

DESTINATION MARKETING ORGANISATIONS. By Steven Pike. Elsevier (The Boulevard, Langford Lane, Kidlington, Oxford, OX5 1GB, United Kingdom), ISBN 0-0804-4306-0, 2004, 231-pp. (bibliography, indices), £59.99 (hardbound). Reviewed By Chris Ryan     

网络游戏情景旅游产品开发策划

21世纪是体验经济,旅游作为一种天然的体验经济,与网络这个与生俱来的交互式媒体的联合,必将构筑丰富的体验组合。网络游戏情景旅游是指以网络游戏地图为模板,打造出游戏中所构造的地点、装备及其相关氛围的实景,让旅游者可以在现实中体验虚拟世界,从而得到非一般的满足感、自由感、角色感和优越感。网景游这一新兴产品必将给景区带来新的定义,给主题公园带来新的活力,也将给我们的生活带来新的体验。     

北京市国内客源市场空间结构研究及其开发对策

本文从空间结构的角度对北京市国内客源市场进行了定性描述和定量分析,通过探索北京市国内客源市场所特有的内在规律,提出了一系列行之有效的措施,旨在使北京的旅游业能够得以持续兴旺的发展,为首都经济和社会发展做出更大贡献。     

非星级旅游饭店产品民族特色化创新路径探究

非星级旅游饭店产品民族特色化创新在遵循市场导向性、特色性、参与性、经济可行性、文化性、环保性原则的基础上，走创建民族特色型主题酒店、民族特色型产品、产品部分功能民族特色化道路，是非星级旅游饭店实现可持续发展的主要路径。     

Application of the Rasch Model to Customer Satisfaction in the Destination of Marbella

Abstract

The object of this study was to gauge the satisfaction of tourists holidaying in Marbella (Spain) as regards a group of items related to the town's main characteristics, including street safety and cleanliness, natural surroundings, services, hotel, restaurant and café prices, night clubs, facilities for practising sports and water sports, and for playing golf, as well as to the climate and natural surroundings. Furthermore, the results obtained from the study also indicated to what degree the state and local authorities and tourist-related businesses have been successful in taking steps to change those items with which tourists are unsatisfied. Finally, this study also aims to discover the profiles of the most satisfied tourists, which allow one to segment the market and implement the most effective marketing strategies in each specific segment. In this work, the author has seen fit to apply the Rasch Model, as it is a very novel and useful instrument for measuring the latent variable.     

Too Much of a Good Thing? Visitor Congestion Management Issues for Popular World Heritage Tourist Attractions

World Heritage Sites (WHS) are often popular and primary attractions for a destination for many reasons, in particular the economic benefits they bring in terms of increased visitation and extension of stay. However, without active management to reduce negative impacts, such as congestion, both tourists and the host community can become caught up in a downward spiral of poor visitor experiences and degradation of World Heritage values. Accordingly, this paper examines the nature of congestion and its impact on visitor experience at two popular WHS attractions in Macao. It also provides some insights into Chinese outbound tourist behaviour and visitation patterns. These observations should be of interest to planners and site managers of popular World Heritage attractions elsewhere in the world as China begins to adopt mass international leisure travel.     

发展城市旅游以提升旅游民生

旅游的民生性越来越得到重视,城市旅游的发展是旅游民生推进的重要体现,两者的交融决定了采取可行性的开发策略将起着重要的积极作用。文章分析了当今城市旅游的现状,结合当今实际,提出了要通过发展城市旅游以提升旅游民生,最后提出了相关政策建议。     

优化旅游系统的生态学原理

如何通过优化旅游促进旅游业的可持续发展，是当今旅游研究的重大课题之一。某些生态学原理可为这一问题的解决提供有益的方法和独特的视角。     

Tourist-income multipliers for Turkey

Differential tourist-income multipliers were calculated for Turkey using conventional input-output methodology and standard linear equations. High values were obtained for the ratio multipliers demonstrating the importance of secondary effects to the Turkish economy. Results indicated that tourists who spent more on retail purchases and less on hotels and restaurants, had a greater propensity to generate more direct and induced income. Information on relative impacts and touristspending patterns could therefore be useful to the policy makers.