手势语言在品牌传播中的创新运用

手势语言作为一种特殊的＂非语言符号＂,具有指代和表义的功能,能够增强企业视觉形象的可识别度,提升受众对品牌符号的认知和记忆以及学习和模仿。在品牌传播中,可以从品牌标识、品牌代言人、品牌文化、品牌传播时机、品牌整合传播等方面对手势语言进行创造性的运用,并且要慎重考虑手势的内容以及受众的心理。     

一次性木筷企业如何应对税收及相关政策调整

通过对一次性木筷行业的调研和对行业相关政策的分析,得出一次性木筷相关政策对行业的影响:一是税收政策的出台有利于一次性木筷产业结构调整;二是取消"预核签章制度"有利于规范出口、减少违规操作;三是《加工贸易禁止类进出口商品目录》的出台有利于一次性木筷行业整体竞争环境的改善。研究得出的结论是:这一系列税收及相关政策的出台有利于一次性木筷行业的健康发展,但对单个企业的压力较大。最后,从企业的角度出发,提出应从培养工业原料林,延长上游产业链、寻求海外建厂、进行木筷深加工以及充分利用行业协会力量4方面寻求企业突破和发展之道。     

Spatial price premium transmission for Meat Standards Australia‐graded cattle: the vulnerability of price premiums to outside shocks

Studies of market integration show that price changes are transmitted spatially through arbitrage. Transmission across differentiated agricultural products is important to investigate, but it has not been explored given its complexities for assessment. Using data from Australian cattle markets, we examine the dynamics of Meat Standards Australia price premium transmission between states. An impulse response function analysis using Bayesian vector autoregression with sign restriction identification shows that shocks to prices and price premiums are partially transmitted contemporaneously between markets and it takes several weeks to complete transmission. In addition, we find an asymmetry of price and price premium shocks originating in Southern Queensland that have an inverse immediate impact in New South Wales, and take months to transmit the usual price response. This outcome may be explained by differences in cattle availability in each state, which can be related to forage availability due to weather conditions. Based on these results, producers can forecast fluctuations on price premiums and adjust their cattle supply accordingly.     

A new approach to risk-return trade-off dynamics via decomposition

This paper revisits the puzzling time series relation between risk premium and conditional volatility by proposing a flexible risk-return trade-off that allows for a variety of possible shapes and incorporates potential nonlinearities inherent in excess return dynamics. We derive this flexible risk-return relation using the decomposition approach of Anatolyev and Gospodinov (2010), which splits excess returns into the product of absolute returns and signs. Using this decomposition strategy, we study four major international financial markets. The empirical results support a significant and positive risk-return trade-off that is driven by conditional volatility, market timing and the interdependence between the two components, which is generically related to return skewness.     

佛教文化和设计的文化内涵

佛教文化是中国传统文化中的重要组成,具有宗教性、思辩性和融合性的文化精神内涵,及丰富的象征性形式语言。"艺术的进境是基于丰富的遗产上",对于动漫设计、产品设计等设计学科,需要对深厚积淀的传统佛教文化要素进行发掘,感悟其思辨的禅理、挖掘艺术表现的手段、提炼传统文化的符号。文化研究有利于促进设计理论和实践的发展。     

Monetary and financial stability in the euro area: Pro-cyclicality versus trade-off

This paper investigates the nexus between monetary stability and financial stability. We examine, in the experience of EMU between 1994 and 2008, first, the response of the term structure of interest rates, share prices, exchange rates, property price inflation and the deposit–loan ratio of the banking sector (our proxies for financial stability) to changes in the consumer price level and ECB policy rate (our proxies for monetary stability); second, whether and to what extent lower inflation has caused share price stability and how ECB policy rate has reacted to inflation. Using a sign-restriction-based VAR approach, we find that there is a pro-cyclical relationship between monetary and financial stability in the long-run. With a positive inflation shock, we find on average a 2% estimated decline in share prices. This suggests that the interest rate instrument used for inflation targeting is conducive to financial stability.     

First and second order rotatability of experimental designs,moment matrices,and information surfaces

Summary We place the well-known notion of rotatable experimental designs into the more general context of invariant design problems. Rotatability is studied as it pertains to the experimental designs themselves, as well as to moment matrices, or to information surfaces. The distinct aspects become visible even in the case of first order rotatability. The case of second order rotatability then is conceptually similar, but technically more involved. Our main result is that second order rotatability may be characterized through a finite subset of the orthogonal group, generated by sign changes, permutations, and a single reflection. This is a great reduction compared to the usual definition of rotatability which refers to the full orthogonal group. Our analysis is based on representing the second order terms in the regression function by a Kronecker power. We show that it is essentially the same as using the Schl?flian powers, or the usual minimal set of second order monomials, but it allows a more transparent calculus.     

上市公司独立董事业绩考核探析

独立董事业绩考核指标的确定应包括两部分:一是独立董事个人素质的考核指标;二是独立董事个人工作绩效的考核指标。本文探讨了以百分制为基础的“三维一体”的考核体系,希望通过这种考核体系对我国独立董事的业绩考核有所启示。     

浙江省工业支柱产业的确定

工业支柱产业的综合评估与确定是一个地区进行产业布局、制定产业政策和区域经济发展战略的重要内容。本文借助选定的一组评价指标,综合运用因子分析法和聚类分析法,得出浙江省的工业支柱产业为烟草加工业、纺织业、服装及其他纤维制品制造业、石油加工及炼焦业、化学原料及化     

连续波生物雷达的实验和仿真

概述了基于生物电效应的人体生命特征探测假说。为了作进一步的探讨,设计和制作了一个X频段连续波雷达实验系统,通过实验测试和MATLAB数字信号处理,得到人体呼吸和心跳等生命特征信号。根据该假说和实验参数建立了连续波雷达系统的仿真模型,并在ADS平台上进行了仿真。仿真和实验结果表明,两者的信号特征基本一致。