包装设计与广告

阐明了商品包装与广告间的联系与区别，正确处理好两者的关系，使商品的包装与广告设计发挥出各自最大的效用。     

从功能翻译理论看汉语公示语的英译

功能翻译理论强调译文在译语文化中的交际功能,认为翻译目的决定译文,也决定翻译策略和方法,因此能够为公示语的汉译英提供有力的理论支持。为此,译者应以功能翻译理论为依据,从实现语篇的预期功能出发,充分考虑到读者的需求和文化习惯,遵循简洁明了、互文性和尊重译语文化习惯等原则,灵活采取翻译策略,从而实现公示语的交际目的。     

适于可变情报板的车流诱导系统结构框架

从我国的实际国情出发,在原有城市交通流诱导系统框架基础上,进行了修改和调整,使整个诱导系统实施起来更符合实际,可操作性也得到加强,并首次提出全新的智能道路概念。     

城镇燃气标志与燃气设施保护的重要性

近年来随着我国燃气用量快速增长和城镇燃气基础设施的大规模建设,不同压力级别、不同气质、不同用途的燃气厂站、燃气管道的投运量与日俱增。由此给燃气安全供应、安全使用及安全管理提出了更高的要求。城镇燃气标志渐渐在安全生产中起着越来越重要的作用,正确使用城镇燃气标志可提醒人们注意某种危险因素的存在,从而减少或避免事故的发生。燃气法规也要求燃气经营者在燃气设施及相关场所设置城镇燃气标志,使得对燃气设施的保护和管理更加规范。     

Idiosyncratic and international transmission of shocks in the G7: Does EMU matter?

This paper analyzes the transmission of shocks across the Group of Seven industrialized countries (G7) before and after the introduction of the euro. We estimate global vector autoregressive (VAR) models for different periods to investigate changes in the domestic and international adjustment of macroeconomic variables following supply, demand, and nominal shocks. The shocks are identified with robust sign restrictions, which we derive from a small open economy dynamic stochastic general equilibrium (DSGE) model. Specifically, we analyze the adjustment of output, inflation, and the real effective exchange rate following those shocks. Our results indicate that changes in the adjustment are due to global convergence rather than to regional‐specific convergence.     

Changes in US Monetary Policy and Its Transmission over the Last Century

In this paper, we investigate US monetary policy and its time‐varying effects over more than 130 years. For that purpose, we use a Bayesian time‐varying parameter vector autoregression that features modern shrinkage priors and stochastic volatility. Our results can be summarized as follows: First, we find that monetary policy transmits jointly through the interest rate, credit/bank lending and wealth channels. Second, we find evidence for changes of both responses to a monetary policy shock and volatility characterizing the macroeconomic environment. Effects on the macroeconomy are significantly lower in the period from 1960 to 2013 than in the early part of our sample, whereas responses of short‐ and long‐term interest rates are nearly unaltered throughout the sample. Changes in the way the Fed conducts monetary policy and different economic environments may account for that.     

通货膨胀、汇率波动与货币政策——基于符号约束的贝叶斯VAR模型实证研究

通过构建通货膨胀形成的理论模型,本文运用符号约束的贝叶斯VAR方法探讨通货膨胀和汇率波动对产出增长的影响。结果发现：实际利率对通货膨胀和人民币升值冲击均有较大的响应,且受通货膨胀的影响更大,即稳定价格的货币政策比稳定汇率的政策更加有效;通货膨胀冲击下,实际利率在长期有所上升,但并未达到控制通货膨胀的效果,实际利率偏低阻碍了货币政策效果的发挥;人民币升值对产出增长具有较大的负面影响,对通货膨胀具有负向）中击,但由于油价上涨的原因,人民币升值并没有降低通货膨胀水平。     

“以人为本”视角下的个人所得税法再完善探讨

我国个人所得税法的再完善,应充分体现“以人为本”,不仅要考虑到相同收入在不同地区生活以及同等收入在不同家庭结构的纳税人应享有同等的生活质量,而且还需重视劳动所得,在减轻工薪阶层中低收入者税收负担的同时,也应激发勤勉守法的工薪阶层高收入者的劳动积极性。对个人所得税法的再完善,应该主要集中在对混合所得税制模式的选择和广扣除、轻税率的税制设计方面,以期实现事实上的公平税负,充分体现人性关怀,为构建和谐社会发挥其应有的作用。     

A Peircean semiotic interpretation of a social sign

A Peircean semiotics emphasizes the role of a sign’s interpretant, which connects the sign’s observable representamen and its signified object; this triadic approach offers a better interpretation than the signifier/signified dyad. The case of Xu Xiuzhen, also known as Mama Moon—a local celebrity seen by many as a symbol of Yangshuo County, China—reveals two opposing interpretations behind the seeming consensus on the sign, which indicates the structure of interrelated meanings attached to this social sign. The study of signs in tourism would benefit from focusing more on individuals by using Peirce’s concept of interpretant, which has been proved to be able to reveal both the social background and the social mechanism constructing a sign’s multiple meanings.     

Interrelationships between tourist involvement,tourist experience,and environmentally responsible behavior: a case study of Nansha Wetland Park,China

ABSTRACT

This study examines a model linking three facets of tourist involvement (“importance & pleasure,” “sign value,” and “risk probability & consequence”) with tourist experience (TE) and environmentally responsible behavior (ERB). Data were collected with a self-administered questionnaire in a convenient sampling approach from tourists visiting Nansha Wetland Park, China. In total, 308 valid questionnaires were obtained. The structural equation modeling technique was applied to data analyses. Of three tourist involvement (TI) facets, “importance & pleasure” was found to be the most salient predictor of TE, which in turn led to ERB. “Risk probability & consequence” was shown as a potent predictor of both TE and ERB. “Sign value” did not have any effect on either TE or ERB. Basically, TE served as a full mediator between “importance & pleasure” and ERB, and a partial mediator between “risk probability & consequence” and ERB. Contributions, managerial implications, and future research directions are discussed.