论广告传播在资本转换中的作用

布迪厄提出资本有经济资本、文化资本、社会资本等不同形态,并认为不同形态的资本之间是存在着相互转换的。在现实世界的资本转换之中,广告传播产生了积极的推动作用,并且随着广告业的纵深发展,这种推动作用会表现得越来越明显。     

诚信纳税激励机制设计

完善的诚信纳税激励机制要求正激励手段与负激励手段并用。我国长期以来激励手段过于单一,且以负激励为主。在税收征纳博弈过程中,引入正激励手段尤其是精神奖励可以起到激励纳税人诚信纳税的效果。因此,我国应落实正激励措施,构建和完善相应的奖励制度。     

社会流动对村庄信任模式的冲击

在社会化条件下的传统型中国乡村,生产、生活、乃至交往都被卷入了一个开放、流动、分工的社会化体系之中,以往那个封闭、保守、内敛的传统乡村社会中的乡村信任模式在新的社会环境下受到了不可避免的冲击与影响。本文从社会流动对于传统村庄信任模式的冲击的角度思考在社会转型期条件下构建村庄信任模式的理性道路。     

加强对大学生的劳动教育刻不容缓

本文根据马克思主义关于教育的基本原理,阐述了加强大学生劳动教育对全面贯彻党的教育方针和促进人的协调发展的重要意义与巨大作用,并由此提出了如何做好这方面工作的措施和对策。     

Antecedents of mobile payment loyalty: An extended perspective of perceived value and information system success model

Drawing on the information system success model and perceived value theory, we develop a research model to examine factors that may affect user satisfaction and loyalty of mobile payment platforms. Empirical data was collected from users using Alipay and WeChat Pay in China, and a total of 410 valid responses were gathered for data analysis. The results show that the multi-dimensional formative perceived value including benefits and sacrifice is important determinant of mobile payment user satisfaction and loyalty. The three benefit dimensions of functional value, experiential value and social value are more important value components than the two sacrifice dimensions of risk and cost, and experiential value is the dominant component of mobile payment users' value perception. As for the antecedents of perceived value, system quality and service quality mainly affect perceived benefits, while information quality has a greater impact on risk. The research results provide the contribution of specific value dimensions to users' perceived value and the impact of quality characteristics on specific perceived value for mobile payment platform providers, thus helping them to adopt effective strategies to strengthen market competitiveness and retain existing users.     

Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic

The spread of the COVID-19 pandemic has resulted in the launch of contactless delivery services. This research integrates resource matching, service quality evaluation, and perceived value theories to explore the factors that promote the use contactless delivery services. The data was obtained through questionnaire surveys, and research hypotheses were verified through the structural equation modelling approach. With the exception of convenience, the results show that privacy, reliability, security, and flexibility have a significantly positive effect on consumers' intention to use “contactless” delivery services through consumers' perceived value. This study contributes to the literature by introducing theoretical frameworks from various paradigms and enriches the academic research on existing theoretical structure models. It also helps optimize resource allocation and realize the social environment related to coexisting with the COVID-19 pandemic.     

Care management to improve retail customers' and employees’ satisfaction

In retailing, ongoing management is needed to avoid compromising customer relationships and organizational performance because of consumers' or employees' dysfunctional behavior. This paper contributes to understanding how care management strategies can improve in-store experiences for customers and employees by adapting the Chronic Care Management (CCM) theory to retailing. Across two studies, one on customers (Study 1) and one on retail employees (Study 2) we show that empowerment reduces dysfunctional behavior, enhancing satisfaction. Furthermore, we demonstrate that customers' and employees’ emotional bond with the retailer (i.e., store attachment) moderates the relationship between dysfunctional behavior and satisfaction, buffering dissatisfaction from dysfunctional behavior.     

A decision support model for buying battery electric vehicles considering consumer learning and psychological behavior

Developments in battery electric vehicles (BEVs) have received more and more attentions in the last decades due to alleviating carbon emissions and energy crisis. Consequently, how to rank alternative BEVs to assist consumers make better purchasing decisions is a worthy research study. However, there are still some defects in the existing studies for ranking of BEVs: 1) the evaluation index system of BEVs is not comprehensive; 2) the determination of criteria weights cannot be well applied to the actual purchase scenarios; and 3) the psychological behavior of consumers is ignored. To address those shortcomings, this paper proposes a decision support model to assist with consumers to buy BEVs. First, a systematic evaluation criteria system of BEVs including quantitative and qualitative indicators from parameter configurations and online reviews is constructed. Then, a weight algorithm considering consumer learning is proposed to determine the criteria weights. Furthermore, a decision support process considering consumers' regret avoidance behavior is proposed. Finally, an actual BEV purchase case is given to illustrate the practicability of the decision support model. This can be seen in case studies the proposed support model can be well applied to consumers with different regret avoidance behaviours.     

The importance of personal norms and situational expectancies to sustainable behaviors: The norm activation and situational expectancy-value theories

The turn towards sustainability is becoming more critical in every sector, but consumers' lifestyles and behaviors have been slow to transform. Therefore, based on the norm activation model and situational expectancy-value theory, this study investigated the importance of personal norms and the influences of situational factors on sustainable behaviors. A total of 1050 responses obtained through an online survey method were analyzed using SPSS and LISREL. The results revealed that situational factors, such as acceptability of policies, accessibility of facilities, sacrificeability of prices, and environmental activism, can either facilitate or hinder recycling practices and responsible consumption behaviors. Personal norms are a determinant for sustainable behavior. Future research can extend the findings of this study to compare the most and least sustainable states or countries to determine effective interventions for encouraging sustainable behaviors.