Second chance offers versus sequential auctions: theory and behavior

Second chance offers in online marketplaces involve a seller conducting an auction for a single object and then using information from the auction to offer a losing bidder a take-it-or-leave-it price for another unit. We theoretically and experimentally investigate this practice and compare it to two sequential auctions. We show that the equilibrium bidding strategy in the second chance offer mechanism only exists in mixed strategies, and we observe that this mechanism generates more profit for the auctioneer than two sequential auctions. We also observe virtually no rejections of profitable offers in the ultimatum bargaining stage.      

浅议托口水电站的综合效益与影响

托口水电站是湖南省在建的最后一个大型水电站,其在能源、经济、航运和灌溉等方面都产生着巨大的效益,但在生态环境、移民方面也产生一定的负面影响。本文就这些方面进行分析,并提出一定建议。     

对我国技术引进消化吸收与创新问题的思考

技术引进是迅速提升我国技术水平的有效捷径,本文在分析必须重视引进技术消化吸收和创新的基础上,分析了我国农业引进技术消化吸收和创新的主要制约因素,提出了加强引进技术消化吸收和创新工作的对策.     

Competition in Marketing： Survival Yardstick for Small and Medium Enterprises （SMEs） in Nigeria

The topic investigated competition in marketing as a survival yardstick for small and medium enterprises （SMEs） in Nigeria. The objectives addressed by this study were： （1） identifying different types and intensity of competition that SMEs are exposed to along the life-cycle portfolio in Nigeria; （2） quantifying the strength of SMEs vis-a-vis some foreign enterprises in terms of market competition; and （3） proffering solutions on how best they could match competitively these foreign enterprises. Relevant models and theories were employed in literature to evolve detailed analysis of issues relating to the variables used in terms of competition in marketing and survival of juice-producing SMEs. Two hypotheses were investigated through the survey of 20 prominent Ikeja based SMEs using Cluster sampling, 5-points Likert summated rating scale was adopted, while Yard＇s formula with 95% confidence level and 5% error tolerance was used. Alternative form validity of the instrument was measured at 0.63 while its reliability was measured at Cronbach＇s alpha of 0.70. Pearson＇s product-moment correlation was used in testing hypothesis 1 while standard multiple regressions were used to test hypothesis 2. Findings revealed that there was strong relationship between survival of juice-producing SMEs with forms of competition on a firm＇s life-cycle; while competition had positive effects on survival components for the enterprises. It was concluded that since competition subsists in any firm＇s life-cycle, strategies to support operations for survival must be adopted. It was recommended that operators of SMEs have to monitor and manage competition as it affects their businesses positively and/or negatively.     

电算化条件下的内部审计

会计电算化趋势,也对企业内部会计管理与审计工作带来了很大的挑战,财务管理人员如何做好内部审计工作也成为了企业管理工作中的重点问题。本文对电算化条件下的内部审计工作进行了分析和探讨。     

基于形象视角的品牌转型策略

当前情境下,本土企业进行品牌转型已成必然趋势。品牌管理的本质在于对存在于消费者心智中的品牌形象进行管理,因而从形象视角进行品牌管理是品牌转型的有效途径。基于形象视角的管理理念,企业品牌转型应该采取转变经营理念、建立专业品牌管理团队、建立形象管理系统、重视消费者沟通等策略。     

企业标准战略——企业全球化战略的核心工程

加入WTO之后,中国市场面临着严重分割。文章结合珠三角地区的企业发展状况和国际上一些知名跨国企业的做法,提出了打造知名品牌、实施"企业发展八步战略"的理论主张,并将此作为中国企业全球化战略的重要组成部分。     

对大型综合超市的现状及营销策略的思考

超市作为20世纪90年代后半期在我国刚刚兴起的一种新兴零售业态,正越来越受到现代人的青睐.随着我国对外开放的日益深化,经过近几年的迅猛发展,国外一些大型的超市集团纷纷在中国登陆,已逐渐取代传统百货的地位,一举跃居为国内零售行业中的主力业态.21世纪商业竞争主要是超市零售业的竞争,它必然会在未来的发展中焕发出勃勃生机.     

高校报数字化生存策略研究——以《沈阳工程学院报》为例

在网络高度发达的当下社会,传统纸质媒体受到了新兴媒体的巨大冲击,高校报作为纸质媒体中独具特色的一类,在其数字化发展策略中显示出了与社会报业不同的特点。《沈阳工程学院报》积极适应自身建设发展的需要,在数字化发展中进行了有益的探索。     

企业平衡增长管理策略研究

企业平衡增长作为一种超越增长不足或增长过度的理想增长状态,几乎是所有企业追求的目标。然而,企业能否平衡增长不仅受企业经营和财务两方面诸多因素的制约,同时还与企业所处的发展阶段密不可分。根据平衡增长理论模型,结合企业不同发展阶段的特征,企业可以通过提高资产报酬率,改变企业的目标资本结构或股利政策,调整实际增长率等策略解决企业成长和成熟阶段平衡增长的矛盾。