谈旅游服务理念在旅游企业中的确立

当今旅游企业面临国内、国外双重竞争压力,从现实来看确立旅游服务理念已经成为旅游企业的一致选择,其实确立旅游服务理念是很多客观因素促成的必然结果,这些因素既有宏观的又有微观的,首先确立旅游服务理念的客观必然性和它增强企业核心竞争力的重要作用,然后确定服务理念的内容,使旅游企业健康地发展。     

农村居民食物消费的可持续发展

农村居民食物消费的可持续发展不仅决定着农村居民的健康水平 ,还决定着农村居民食物消费的可持续性。通过对我国农村居民食物消费的合理性分析 ,提出了农村居民食物消费的合理选择和可持续发展对策。     

农村工业化与西部地区农业可持续发展

我国西部地区相对落后，农业生态环境脆弱。要实现西部地区农业可持续发展，必须走农村工业化的道路。促进农村工业化进程，可以采取发展乡镇企业、产业化经营、转移剩余劳动力以及加强农业生态环境保护等措施，实现农村工业化和农业可持续发展的同步进行。     

网络营销创新定位、运行模型及案例分析

网络营销的创新性质包括创新程度和创新效益两个方面。创新程度反映网络营销创新的影响力度,是过程性指标;创新效益反映网络营销的经济效应,是结果性指标。将创新度和效益度垂直相交构成一个二维平面,并将其分别划分为高低两个级别段,可形成四个定位模块,即触网型创新、网络实验型创新、网络营销专家和运营网络型创新。一般情况下,企业网络营销创新往往从触网型创新出发。进而上升到运营网络型创新阶段,但在网络营销实践中,某些创新运动并不是严格地起于触网型创新,而止于运营网络模型,更有逆向运行的情况存在。     

杜邦莱卡:化纤产业互动营销的经典案例

系统地剖析了杜邦莱卡纤维独特的互动营销模式，阐述了导入消费品营销手法、与下游企业建立互动联盟从而推动化纤产品市场营销运作的新思路，激励本土化纤食业创新理念、争取主动。     

Shareholder Value Creation in European M&As

This paper looks at the value generated to shareholders by the announcement of mergers and acquisitions involving firms in the European Union over the period 1998–2000. Cumulative abnormal shareholder returns due to the announcement of a merger reflect a revision of the expected value resulting from future synergies or wealth redistribution among stakeholders. Target firm shareholders receive on average a statistically significant cumulative abnormal return of 9% in a one‐month window centred on the announcement date. Acquirers’ cumulative abnormal returns are null on average. When distinguishing in terms of the geographical and sectoral dimensions of the merger deals, our main finding is that mergers in industries that had previously been under government control or that are still heavily regulated generate lower value than M&A announcements in unregulated industries. This low value creation in regulated industries becomes significantly negative when the merger involves two firms from different countries and is primarily due to the lower positive return that shareholders of the target firm enjoy upon the announcement of the merger. This evidence is consistent with the existence of obstacles (such as cultural, legal, or transaction barriers) to the successful conclusion of this type of transaction, which lessen the probability of the merger actually being completed as announced and, therefore, reduce its expected value.     

The Foundation and Pattern Choice for the Sustainable Development of Chinese Financial Trust Industry

Since it was resumed in 1979, China＇s financial trust industry has experienced five major improvement and rectification. With the implementation and promulgation of ＂one law and two regulations＂ and the establishment of China＇s Trust Industry Association, financial trust industry is developing into a relatively good stage. In view of practice and regular patterns of its development, we have to set up ideas of sustainable development so as to prevent the financial trust industry from involving in a circle of ＂development-- reorganization---development again--reorganization again＂. At present, the premise to realize financial trust industry＇s sustainable development is to fully understand the unique comparative advantage of financial trust industry and establish scientific market function.     

中国城市可持续发展的国际借鉴

随着世界各国城市发展不断地向前推进,然而把发展目标具体化为追求GNP的增长而忽略社会和环境方面的指标,导致城市的可持续发展面临社会和环境问题的尴尬。为此,本文从制定和执行可持续发展政策的角度,举例美国旧金山、加拿大柏林顿城市的可持续发展实施概况,从中探索城市可持续发展的一般规律,寻求中国城市最优化可持续发展模式。     

湖南农产品如何跨越绿色壁垒

湖南省作为农业大省,农产品的出口受到日益兴起的绿色壁垒的挑战。文章论述了湖南省农产品出口遭遇绿色壁垒的状况及原因,提出了湖南省农产品跨越绿色壁垒的对策。