基于生态位理论的弱势旅游地发展态势及开发策略研究——以粤北山区为例

为优化粤北山区产业结构调整,促进区域旅游经济均衡协调发展,收集2013—2017年粤北山区5个城市旅游资源、旅游市场、社会经济、生态环境四大维度的统计数据,运用生态位理论,对其旅游生态位发展态势、生态位扩充程度进行评测与排序。从分析结果可见,韶关综合生态位排名第一,为粤北山区旅游城市中的双核心城市。韶关、梅州旅游业发展态势良好,处于扩充状态,其区域旅游业影响力日益增强。通过粤北山区旅游生态位综合分析,可见要实现区域协调均衡发展,重点在于搭建区域旅游一体化合作平台,致力于产业集聚与优势互补,注重旅游经济投入与产出比优化,从而实现弱势旅游地的突围与转型。     

“长三角”旅游服务质量预警机制建立的研究

打造中国旅游的“金三角”,苏、浙、沪三地必须实现旅游资源的整合。而建立有效的旅游服务质量预警机制是实现旅游资源整合的基础。     

广州旅游营销策略探讨

目前,各城市间的旅游竞争越来越激烈,在未来的旅游城市发展中,旅游营销越来越重要。就此,本文通过对广州旅游产业发展现状、旅游特色和营销策略的不足进行分析,提出了改进广州旅游营销的方法,促使广州城市旅游能够健康、稳定、可持续发展。     

试论“旅游飞地”对秀水古村落旅游开发的启示

随着古村落旅游开发,一些古村落"旅游飞地"现象逐渐凸现,突出表现在旅游的发展不能为古村落社区带来预想的经济效益和社会效益,古村落"旅游飞地"影响了旅游的可持续发展和古村落的保护。以广西贺州市富川瑶族自治县秀水村在古村落旅游开发中所面临的情形为例,提出了防止秀水古村落"旅游飞地"产生的原则措施。     

主题公园游客流稳定性测评——以深圳华侨城为例

保持稳定的游客流是提高主题公园经营业绩和管理绩效、延长主题公园生命周期的有效途径之一。本文从主题公园自身特点出发,构建了主题公园游客流稳定性驱动模型,建立了主题公园游客流稳定性测评体系,并以深圳华侨城为例,通过因子分析和结构方程分析,对景区的游客流稳定性进行测评,分析各综合变量对游客流稳定性的驱动作用的大小以及变量之间的相互影响关系,为主题公园调控游客流稳定性提供参考依据。     

对我国旅游者中的不文明行为分析及对策

随着中国旅游业的快速发展,旅游者的不文明旅游行为所引发的问题也日渐突出,既影响了其自身利益,也破坏了旅游目的地的人文和自然环境,同时还严重地危害了中国人的国际形象。文中对旅游者的不文明旅游行为的表现和危害、产生的原因、解决的方法等进行初步探讨,给解决这种社会问题带来一些启发。     

旅游社会学研究初探

由于理论体系和方法论尚未成熟,旅游社会学仍处于初期发展阶段。本文在前人研究基础上,对旅游社会学的研究对象、研究方法进行了尝试性探讨,认为旅游社会学的研究对象范围应是旅游者的社会行为和社会关系以及由此引起的相关问题的集合,包括旅游者个体和群体两方面。旅游者个体研究包括旅游者行为及引起该行为的动机、心理、价值取向、审美观念等深层因素,属微观旅游社会学范畴;旅游者群体研究包括社会关系、跨文化交际、社会影响、旅游人流等宏观旅游社会学的层面。此外,本文还对旅游社会学的研究方法进行了初步探讨。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

Are Chinese nationals’ attitudes to wildlife tourist attractions different from those of other nationalities?

Many wildlife tourist attractions (WTAs) have negative impacts on animal welfare and species conservation. In the absence of regulation, raising standards requires tourists to create market pressure by choosing to attend WTAs with benefits for wildlife. We surveyed respondents from five countries – China, Australia, Canada, UK, and USA – to quantify how attitudes to captive animals, and towards WTAs’ outputs and standards, may vary with nationality. Our aim was to provide a firm basis for behaviour change interventions to alter current patterns of tourist consumption of WTAs. All respondents agreed on the importance of conservation and animal welfare, but Chinese respondents were twice as likely to believe that WTAs would not be allowed to exist if they were bad for animals, and that WTAs’ promotional materials were reliable indicators of welfare and conservation standards. These findings indicate Chinese respondents had fundamentally similar attitudes to those from the other countries, but differed in how those attitudes were likely to be applied. Chinese tourists may experience more barriers to aligning their actions with their values with respect to WTAs. Removing these barriers may require information campaigns to highlight the lack of regulation, and the unreliability of some WTAs’ promotional materials and tourists’ reviews.     

The impact of Halal tourism,customer engagement on satisfaction: moderating effect of religiosity

The research aimed at finding out the relationship between Halal tourism, religiosity, customer engagement, and tourist’s satisfaction. The population of the study were Muslim tourists who visited West Sumatra, Indonesia. The data were 450 respondents, but only 393 were useable responses. It is found that Halal tourism and customer engagement have significant impacts on the tourist’s satisfaction. Religiosity is a significant moderating variable on this relationship. Thus, this study gives some contribution to tourism sector especially on Halal tourism, religiosity, and customer satisfaction.