主题公园游客流稳定性测评——以深圳华侨城为例

保持稳定的游客流是提高主题公园经营业绩和管理绩效、延长主题公园生命周期的有效途径之一。本文从主题公园自身特点出发,构建了主题公园游客流稳定性驱动模型,建立了主题公园游客流稳定性测评体系,并以深圳华侨城为例,通过因子分析和结构方程分析,对景区的游客流稳定性进行测评,分析各综合变量对游客流稳定性的驱动作用的大小以及变量之间的相互影响关系,为主题公园调控游客流稳定性提供参考依据。     

旅游社会学研究初探

由于理论体系和方法论尚未成熟,旅游社会学仍处于初期发展阶段。本文在前人研究基础上,对旅游社会学的研究对象、研究方法进行了尝试性探讨,认为旅游社会学的研究对象范围应是旅游者的社会行为和社会关系以及由此引起的相关问题的集合,包括旅游者个体和群体两方面。旅游者个体研究包括旅游者行为及引起该行为的动机、心理、价值取向、审美观念等深层因素,属微观旅游社会学范畴;旅游者群体研究包括社会关系、跨文化交际、社会影响、旅游人流等宏观旅游社会学的层面。此外,本文还对旅游社会学的研究方法进行了初步探讨。     

"众乐乐":旅游虚拟社区"结伴旅行"之质性研究

以往对互联网与旅游相结合的研究多集中在旅游信息交换方面,本文将探讨在互联网平台上寻找"游伴"的现象.采用扎根理论(grounded theory),文章搜集和分析了一个"讨论串"和12个半结构式访谈.研究发现,虚拟社区结伴旅行是互联网普及和自助精神共同作用下产生的一种自助旅行方式.旅游者通过控制旅伴的数量和质量,规定旅伴间的权责关系,力图在孤独的背包客和团队旅游中找寻一条中间道路,以"小圈子"把这条中间道路确定和保持下来,他们的旅游体验最终结合团队旅游和背包客的优点,实现了优化.文章最后讨论了研究限制和未来研究方向.     

Are Chinese nationals’ attitudes to wildlife tourist attractions different from those of other nationalities?

Many wildlife tourist attractions (WTAs) have negative impacts on animal welfare and species conservation. In the absence of regulation, raising standards requires tourists to create market pressure by choosing to attend WTAs with benefits for wildlife. We surveyed respondents from five countries – China, Australia, Canada, UK, and USA – to quantify how attitudes to captive animals, and towards WTAs’ outputs and standards, may vary with nationality. Our aim was to provide a firm basis for behaviour change interventions to alter current patterns of tourist consumption of WTAs. All respondents agreed on the importance of conservation and animal welfare, but Chinese respondents were twice as likely to believe that WTAs would not be allowed to exist if they were bad for animals, and that WTAs’ promotional materials were reliable indicators of welfare and conservation standards. These findings indicate Chinese respondents had fundamentally similar attitudes to those from the other countries, but differed in how those attitudes were likely to be applied. Chinese tourists may experience more barriers to aligning their actions with their values with respect to WTAs. Removing these barriers may require information campaigns to highlight the lack of regulation, and the unreliability of some WTAs’ promotional materials and tourists’ reviews.     

The impact of Halal tourism,customer engagement on satisfaction: moderating effect of religiosity

The research aimed at finding out the relationship between Halal tourism, religiosity, customer engagement, and tourist’s satisfaction. The population of the study were Muslim tourists who visited West Sumatra, Indonesia. The data were 450 respondents, but only 393 were useable responses. It is found that Halal tourism and customer engagement have significant impacts on the tourist’s satisfaction. Religiosity is a significant moderating variable on this relationship. Thus, this study gives some contribution to tourism sector especially on Halal tourism, religiosity, and customer satisfaction.     

Effects on the “self-organization- satisfaction” relationship of changes in the economic context

Noting increasingly independent traveling by tourists, as well as changes on the tourist activity worldwide due to the 2008 economic crisis, this study analyzes the relationships between an economic crisis, tourist’s self-organization in trip planning, and tourist’s trip satisfaction. Data from a panel (2006–2011) on how residents in Spain complete their accommodation and transport bookings are used, including data on their trip satisfaction. The study identifies a negative relationship between the 2008 economic crisis and trip satisfaction, a positive relationship between self-organization and satisfaction, as well as positive moderating effects of the crisis on the relationship between self-organization and satisfaction.     

The Relationships of On-Site Film-Tourism Experiences,Satisfaction, and Behavioral Intentions: The Case of Asian Audience's Responses to a Korean Historical TV Drama

Despite the growing interest in film-tourism research, little research has explored the extent to which on-site film-tourism experiences influence tourist satisfaction and post-visit behavioral intentions. Within the context of Asian audience's responses to a Korean historical TV drama, Daejanggeum, this article adopted a structured quantitative survey instrument. Exploratory factor analysis identified three salient dimensions to represent the on-site film-tourism experiences: Novelty and Prestige, Beyond Screen Experience and Re-enactment, and Intimacy and Memory. The on-site film-tourism experiences had a significant influence on satisfaction, re-visit intention, and intention to recommend. Novelty and Prestige had the strongest direct effect on satisfaction and intention to recommend, whereas Intimacy and Memory was the main vehicle to influence film tourists' re-visit intention.     

Process,goal, and social interaction differences in recreation: What makes an activity substitutable

Abstract

In the present study two recreational activities, deer hunting and goose hunting, both similar in form, are compared. The study shows that the activity with the fewest perceived substitutes, deer hunting, also showed higher mean ratings on items measuring the importance of various elements of the experience, such as the process of participation, the goal of the activity, and the social interaction that accompanies the activity by the participants. Deer hunters also reported greater participation in the activity by peers and were more likely to be introduced to the activity by a family member. It is argued that these differences in the importance of the elements of the experiences influence the perceived substitutability of a recreational activity.     

Spatial Pattern of Tourist Flows Among the Asia-Pacific Countries: An Examination over a Decade

The spatial dimension of tourism provides insights about travel demands and travel flows and helps destinations in planning, development and management. The last decade has witnessed a steady and rapid growth in the Asia-Pacific region's tourism industry, in terms of both inbound and outbound travel. This particular study aimed to: (a) provide information and explore the changes on the nature of travel flows as measured by the tourist arrivals among the Pacific Asia Travel Association (PATA) member countries for the years of 1995 and 2004; (b) assess general propensity to travel among PATA countries using the concepts of Country Potential Generation Index and Gross Travel Propensity; and (c) examine the shift in the past decade in terms of the relative tourism generation power of PATA countries by comparing and contrasting the 1995 and 2004 indices. The results of the study provide an overview of the spatial patterns of travel flows and travel propensity in Pacific Asia region over a 10-year period. The study demonstrates that the functions of travel flows and indices are complementary and provide an informative picture of spatial travel behavior and demand.