品牌仪式的“见”之效应：品牌仪式如何影响消费者信任

受新冠肺炎疫情的影响,大多消费者只能在线观看企业通过互联网实施的品牌仪式,然而以往研究更多揭示的是消费者直接参与的仪式效应,鲜有消费者不直接参与的仪式研究。基于社会交换理论,文章运用实验法探讨了当消费者见到但不实际参与品牌仪式时,品牌仪式对消费者信任的影响机制,即品牌仪式的“见”之效应。结果表明：作为视觉材料呈现的品牌仪式（对比随机动作）也能激活消费者的仪式感知,增加消费者对品牌的信任。原因在于当消费者从品牌仪式的互动体验中获取相应的积极情感资源（心流体验）后,会更倾向与品牌建立信任关系。此外,消费者品牌关系规范会调节品牌仪式对消费者信任的影响,对于共享型关系中的消费者,品牌仪式通过增强消费者心流体验,进而增加消费者对品牌的信任,但对于交易型关系中的消费者,该效应消失。     

谈供应商质量管理工作思路——质量管理的核心内容风险识别

文章通过总结工作经验,提出了供应商质量管理的工作思路,主张供应商质量工程师（SQE）在工作中应识别成本、产能、人员、供应商制造经验等带来的质量风险,重点预防遏制风险,则能很好地做好质量管理工作,确保供应商质量合格稳定。     

发达国家调控住房租赁市场的做法及对我国的启示

学习发达国家调控住房租赁市场的做法和经验,对制定和完善符合我国实际的住房保障政策体系,解决广大中、低收入家庭的住房问题,以及加快构建社会主义和谐社会,具有重要意义。     

借鉴国外经验基础上发展我国国家基本药物制度

为满足大部分人口卫生保健需要,各国在WHO的带领下纷纷开展基本药物制度的相关行动。我国自1979年开始实行基本药物政策,效果一般,在学习世界各国优良经验、借鉴各国犯过的错误的基础上,结合本国实际情况,2009年在新医改政策指导下,找到一条较为成功的路。如今三年的施行,成果显现,但各种各样的问题同样存在,本文结合国内外研究发展现状,找出我国基本药物制度实施中存在的问题,并试图寻求合理的解决之道。     

从旅游标准看景区（点）的今后走向

以从无序到有序的一次转折,在规范中提高,在提高后增效：与国际接轨,参与旅游大市场竞争为切入点等方面,结合麦积山风景名胜区的实际,对ＧＢ／Ｔ１７７７５－１９９９标准制定与颁布实施的重要性,指导性和规范性进行阐述。     

Battle on the Wrong Field? Entrant Type,Dominant Designs,and Technology Exit

Research summary : Startups often compete with diversifying entrants in the technology race to define dominant designs, which can be platform technology‐based or non‐platform technology‐based. However, little research has examined the relative risk of technological exits for startups vs. diversifying entrants in such “dominance battles.” We develop a contingency framework that links a firm's technology exit to its pre‐entry experience and the characteristics of the dominance battle. With a sample of 134 technologies involved in 31 dominance battles in the information technology industry from 1979 to 2007, we show that technologies of startups were more likely than those of diversifying entrants to exit from platform technology‐based dominance battles; however, this relationship did not exist in non‐platform technology‐based dominance battles, or after the emergence of dominant designs. Managerial summary : How can a startup that tries to create a dominant design strategize to survive the fierce technology race? This study demonstrates that choosing the right battlefield is of paramount importance. Two aspects of a battlefield are shown as relevant: the type of technology and the stage of industrial evolution. Our results show that technologies sponsored by startups tend to have higher exit rates than those sponsored by diversifying entrants in dominance battles characterized by platform technologies, but this penalty is not evident in dominance battles characterized by non‐platform technologies or after the emergence of dominant designs. Furthermore, our study suggests that lack of organizational legitimacy, complementary assets, and integrative capabilities may explain why startups have a higher risk of technology exit than diversifying entrants. Copyright © 2017 John Wiley & Sons, Ltd.     

Learning to let go: Social influence,learning, and the abandonment of corporate venture capital practices

Research summary: This study examines the abandonment of organizational practices. We argue that firm choices in implementing practices affect how firms experience a practice and their subsequent likelihood of abandonment. We focus on utilization of the practice and staffing (i.e. career backgrounds of managers), as two important implementation choices that firms make. The findings demonstrate that practice utilization and staffing choices not only affect abandonment likelihood directly but also condition firms' susceptibility to pressures to abandon when social referents do. Our study contributes to diffusion research by examining practice abandonment—a relatively unexplored area in diffusion research—and by incorporating specific aspects of firms' post‐adoption choices into diffusion theory. Managerial summary: When do firms shut down practices? Prior research has shown that firms learn from the actions of other firms, both adopting and abandoning practices when their peers do. But unlike adoption decisions, abandonment decisions need to account for firms' own experiences with the practice. We study the abandonment of corporate venture capital (CVC) practices in the U.S. IT industry, which has experienced waves of adoption and abandonment. We find that firms that make more CVC investments are less likely to abandon the practice, and are less likely to learn vicariously from other firms' abandonment decisions, such that they are less likely to exit CVC when other firms do. Staffing choices also matter: hiring former venture capitalists makes firms less likely to abandon CVC practices, while hiring internally makes abandonment more likely. Plus, staffing choices affect how firms learn from the environment, as CVC managers pay attention to and learn more from the actions of firms that match their work backgrounds; i.e., firms that staff CVC units with former venture capitalists are more likely to follow exit decisions of VC firms, while those that staff with internal hires are more likely to follow their industry peers. Our results suggest that firms wanting to retain CVC practices should think carefully about the implementation choices they make, as they may be inadvertently sowing seeds of abandonment. Copyright © 2015 John Wiley & Sons, Ltd.     

基于安全的商业银行操作风险研究

以邯郸农行案件为引子,通过分析我国商业银行操作风险的主要特征以及操作风险管理中存在的问题,透过国际视角,看到国外先进银行在操作风险控制和管理中一些有益的做法。在借鉴国外经验的基础上,提出了适合我国商业银行的操作风险管理策略。     

服装实体店与网店的比较探讨

服装营销目前主要有服装实体店和网店两种营销模式,服装网店是顺应网络时代的发展要求而发展起来的,是服装市场营销的必然选择。本文就传统的服装实体店与新生的网店两种营销模式在地理位置的选择、资金成本的投入、消费者购买服装时的感官体验、客源量的比较、购物所需时间及交通条件、购物的安全和可靠性以及销售时情感与传统文化等方面的优劣进行了深入的比较探讨。     

五感体验及其在服装卖场营销中的应用

随着服装市场竞争的日益激烈,终端卖场在服装品牌运营中发挥的作用越来越显著;五感体验作为体验营销的分支之一,已经越来越受到企业的重视。而目前我国服装卖场营销中的五感体验的现状是:实践领先于理论。本文则探讨了五种体验在服装卖场营销中的应用,从而为服装卖场营销中的五感体验的应用提供一定的理论依据。