It's about our values: How founder's stories influence brand authenticity

Companies increasingly share the stories behind their brand's founding to engage consumers. The current studies explore how the motives that underlie business formation in founder's stories influence consumer brand perceptions. Specifically, stories that highlight self‐transcendence (vs. self‐enhancement) founder values enhance the perceived authenticity of the focal brand. We examine narrative co fidelity as a mechanism of narrative persuasion through which the audience judges whether the motives underlying character actions represent “good reasons” for action. Across three studies, we show that the values underlying a founder's motivation to start a business influence the perceived authenticity of the associated brand, and this relationship is mediated by narrative fidelity. Further, reader's personal values moderate the influence of founder's values on narrative fidelity judgments, and the relationship between narrative fidelity and brand authenticity is attenuated by a merger between the original company and another company, demonstrating a boundary condition of the observed relationships.     

Neither an Authentic Product nor a Counterfeit: The Growing Popularity of Shanzhai Products in Global Markets

Counterfeits have been a longstanding concern to global brand manufactures. However, recently, a new product category that partly imitates and partly innovates under the term shanzhai has entered into market. Shanzhai products mimic original leading brands through visual or functional similarities and may also provide additional features. Given this new copycat phenomenon, our study for the first time conceptually distinguishes shanzhai products from counterfeits, theoretically compares the values of consumers choosing shanzhai products versus counterfeits, and empirically tests such differences in one integrative model. Specifically, shanzhai buyers value product functional benefits more than counterfeit buyers, while counterfeit buyers value status consumption, yet experience less self‐clarity than shanzhai buyers. Our findings offer important implications for imitative innovation literature as well as for practitioners.     

The new middle class in emerging markets: How values and demographics influence discretionary consumption

The rise of new middle‐class consumers in rapidly transforming emerging markets has attracted the attention of Western business executives. What they know about this growing segment of customers will determine whether they succeed or fail in these markets. The present study examines the factors that drive the discretionary consumption of this new middle class, including the effects of consumerist values, religious values, occupation, education levels, and ownership of fixed assets. The study draws its insights from data gathered from 391 new middle‐class consumers in Ankara, the second‐largest city in Turkey. The findings provide important implications for businesses, both indigenous and foreign. An overall implication is that managers ought to understand and qualify the new middle class in emerging markets not simply by their access to disposable income but by deeper attitudinal and behavioral characteristics.     

现代通货膨胀和现代通货紧缩

现代通货膨胀和现代通货紧缩是市场经济必然的现象,但现代通货紧缩基本上发生在发达国家和发达地区,这就证明最不繁荣的现代通货紧缩也比最繁荣的现代通货膨胀要优越。     

论公安行政案件调解书的社会价值

公安行政案件调解书体现了多方面的社会价值,加强公安机关行政调解,可以妥善处理民间纠纷,减少处罚打击对象,化解社会矛盾,增进社会和谐,促进社会治安的稳定和发展。     

论社会主义市场经济条件下的价值观建设

本文通过对价值观的探讨,指明了在社会主义市场经济条件下应建立的正确的价值观。     

当前企业文化建设存在的问题和对策

企业文化是适应现代市场经济发展的一种全新的管理思想理论。文章探讨企业文化的重要性,分析当前企业文化建设存在的误区,提出企业文化建设三点措施。     

安全价值观的探索与研究

文章从实际情况出发探讨了安全价值观的研究意义,介绍了安全价值观的基础,研究了安全价值观如何体现,讨论安全价值观如何实际运用,揭示了安全价值观的本质,最终得出安全价值观在企业管理中的作用。安全价值观的建立对于企业安全管理水平的提高起着极为重要的作用,随着安全价值观的不断深入的探索与研究,我国的安全状况必将会有很大程度的改善。     

论社会主义核心价值体系的构建及路径选择

社会主义核心价值体系是社会主义意识形态的本质反映,在社会主义价值目标中处于统摄和支配地位,是社会主义制度的内在精神和生命之魂。核心价值体系的提出,有其内在独特的动因。将核心价值体系内化为国民信仰,需要一个循序渐进的过程。     

国际旅游岛的价值分析

自从国务院发布了《国务院关于推进海南国际旅游岛建设发展的若干意见》后,海南省有了新的发展机遇。本文对海南国际旅游岛的战略价值和生态资源价值进行认识,并为海南国际旅游岛创造共同价值和长远价值做分析研究,在达成国际旅游岛比发展有污染的低端工业更有价值的共识基础上,对旅游中生态价值进行价值分析,在开发这种旅游资源的基础上,采取人为行政和立法的方式来保护这种核心价值,利于海南省创造更多的价值。