A Perspective‐Based Understanding of Project Success

Answering the call for alternative approaches to researching project management, we explore the evaluation of project success from a subjectivist perspective. An in‐depth, longitudinal case study of information systems development in a large manufacturing company was used to investigate how various project stakeholders subjectively perceived the project outcome and what evaluation criteria they drew on in doing so. A conceptual framework is developed for understanding and analyzing evaluations of project success, both formal and informal. The framework highlights how different stakeholder perspectives influence the perceived outcome(s) of a project, and how project evaluations may differ between stakeholders and across time.     

分析“分析美学史”的价值——序刘悦笛的《分析美学史》

作为对分析哲学的令人欣喜的贡献,刘悦笛的《分析美学史》,有助于形成对20世纪西方社会中的哲学美学的整体进程的基本理解。刘悦笛的文本正确估价了分析哲学对于美学研究的贡献,其所追踪的历史进程横亘了整个20世纪。这项任务主要是通过从美学家的贡献到美学主题的贡献的诸章节来共同实现的,每章在介绍与总结的部分都提出了作者自己对于分析美学重要性的解释和评价。刘悦笛所选择的美学家们对于这部分析美学简史而言是毫无疑义的,因为他们形成了在这场运动当中的最重要的形象。这种选择代表了一种系统的结构,这对于非西方读者们更深入地理解分析美学具有特别的重要价值。在对历史的精细的组织与敏锐的洞见当中,刘悦笛所提供的坚实的基础,对于学者和学生们而言就像一个坚实的平台,可以由此去探索那些在分析美学史上提出令人瞩目的理念的人们的作品。     

亚洲国家视野下的中国历史基体——兼论从日本、韩国和越南发展研究视角的可能性

针对中国研究文献中认为中国具有某种本体或历史基体的惯常假设,同时包括中文和英文文献,但尤其重视日本文献,作者对中国历史基体的论述进行了分析,并将沟口雄三具体提出的中国历史基体的主张作为反省的对象,旨在分析他提出历史基体论的动机,即要摆脱因为日本自身历史脉络对日本学者认识中国所造成的限制。作者以韩国学者研究朝贡关系为案例,对历史基体论这一学术议题提出了质疑,并佐以越南的两位中国学专家的观点进行了比较,认为对基体论进行检视有助于中国研究取得知识启示。     

深圳市市政公园游客行为调查与分析

深圳市市政公园免费对外开放,其优美的环境和完善的设施已成为市民和外来务工人员休闲娱乐的好去处。文章对市政公园游客的结构、游园目的、交通方式、逗留时间、游园频率、消费情况及游客对公园清洁生产活动进行了具体调查和分析,得出了游客游园的基本资料及游客对深圳市政公园管理的认可程度,并在此基础上提出了深圳市市政公园建设与管理的几点建议。     

转变我国经济发展方式探析

转变经济发展方式是党中央在深刻总结我国改革开放29年来经济发展经验的基础上提出的科学发展战略。牢固树立科学发展观的指导思想,深刻领悟转变经济发展方式的内涵,对于推进社会主义经济持续、健康与和谐发展。夺取全面建设小康社会的新胜利,具有十分重要的意义。     

The antecedents of tourists’ gaming spend: does the brand prestige matter?

This study endeavors to empirically analyse the influential effect among brand prestige, service quality, casino visitor satisfaction and spend. Data from 304 tourists who had travelled to Macau and had participated in gambling activities were used and structural equation modelling and multi-group analysis were employed in hypotheses testing. The findings demonstrated that both brand prestige and perceived service quality are determinants of satisfaction and gaming spend, and that brand prestige also affects service quality positively. Furthermore, past experience moderates the service quality and visitors’ satisfaction relationship, also service quality and visitors’ gaming spend relationship.     

基于旅游经历的目的地吸引力感知差异研究

关于旅游经历对旅游者目的地感知的影响,现有的研究文献从感知形象和感知价值等方面进行了探讨,但尚未出现从目的地感知吸引力角度进行的相关研究。目的地的初游者和重游者代表着两类具有不同旅游经历的目的地游客,本文的研究目的在于探讨二者对旅游目的地吸引力的感知及其差异。实证研究结果表明,目的地感知吸引力包含了整体环境吸引和观光体验吸引两个维度,重游者在整体环境吸引上的感知显著高于初游者,二者在观光体验吸引的感知上没有显著差异。     

Reducing visitor car use in a protected area: a market segmentation approach to achieving behaviour change

This research uses a market segmentation approach to reducing transport-related environmental burdens from visitors, while maintaining economic benefit. The approach was tested in the Lake District National Park (UK). It aimed first to explore visitor transport behaviour using a social psychological framework, to understand what might best predict desired behaviour change (i.e. reduced visitor car use). Second, it developed and tested different types of marketing messages to reduce car use, based on persuasive communication theory, establishing marketing propositions appropriate to different visitor types and market segments. Third, it identified market segments with both a high propensity towards positive behavioural change and the highest economic contribution to the destination. The work is based on Ajzen's Theory of Planned Behaviour and on persuasive communication. Three hundred and ninety completed questionnaires were obtained. The paper emphasises the importance of context in successful communication to influence behaviour and shows that a market segmentation approach to behavioural change can be successful. Complex patterns of visitor mobility and modal choice emerge. For example “New Explorers” and “Familiar Families” are most likely to reduce their car use (45% and 48% respectively) and less likely to perceive this as difficult.     

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

This paper aims to explore the link between creativity orientation, investment in visitors’ experience and operating and funding performance in tourist attractions, taking museums as a case study. The empirical work is based on an analysis of the information provided by a sample of Spanish, French, German, British and American museums. The findings highlight the positive impact of creativity orientation on museums’ operating performance, but show a curvilinear effect on funding performance. The use of new technologies and adaptation to the audience proves positive when seeking to attract visitors.     

mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.