基于旅游经历的目的地吸引力感知差异研究

关于旅游经历对旅游者目的地感知的影响,现有的研究文献从感知形象和感知价值等方面进行了探讨,但尚未出现从目的地感知吸引力角度进行的相关研究。目的地的初游者和重游者代表着两类具有不同旅游经历的目的地游客,本文的研究目的在于探讨二者对旅游目的地吸引力的感知及其差异。实证研究结果表明,目的地感知吸引力包含了整体环境吸引和观光体验吸引两个维度,重游者在整体环境吸引上的感知显著高于初游者,二者在观光体验吸引的感知上没有显著差异。     

Reducing visitor car use in a protected area: a market segmentation approach to achieving behaviour change

This research uses a market segmentation approach to reducing transport-related environmental burdens from visitors, while maintaining economic benefit. The approach was tested in the Lake District National Park (UK). It aimed first to explore visitor transport behaviour using a social psychological framework, to understand what might best predict desired behaviour change (i.e. reduced visitor car use). Second, it developed and tested different types of marketing messages to reduce car use, based on persuasive communication theory, establishing marketing propositions appropriate to different visitor types and market segments. Third, it identified market segments with both a high propensity towards positive behavioural change and the highest economic contribution to the destination. The work is based on Ajzen's Theory of Planned Behaviour and on persuasive communication. Three hundred and ninety completed questionnaires were obtained. The paper emphasises the importance of context in successful communication to influence behaviour and shows that a market segmentation approach to behavioural change can be successful. Complex patterns of visitor mobility and modal choice emerge. For example “New Explorers” and “Familiar Families” are most likely to reduce their car use (45% and 48% respectively) and less likely to perceive this as difficult.     

Supporting ALARP decision making by cost benefit analysis and multiattribute utility theory

Current guidance in the UK and elsewhere indicate upper and target risk limits for the operation of nuclear plant in terms of individual risk per annum. ‘As low as reasonably practicable’ (ALARP) arguments are used to justify the acceptance or rejection of policies that lead to risk changes between these limits. The suitability of cost‐benefit analysis (CBA) and multiattribute utility theory (MAUT) are assessed for performing ALARP (‘as low as reasonably possible’) assessments, in particular within the nuclear industry. Four problems stand out in current CBA applications to ALARP, concerning the determination of prices of safety gains or detriments, the valuation of group and individual risk, calculations using ‘disproportionality’, and the use of discounting to trade‐off risks through time. This last point has received less attention in the past but is important because of the growing interest in risk‐informed regulation in which policies extend over several timeframes and distribute the risk unevenly over these, or in policies that lead to a nonuniform risk within a single timeframe (such as maintenance policies). The problems associated with giving quantitative support to such decisions are discussed. It is argued that multiattribute utility methods (MAUT) provide an alternative methodology to CBA which enable the four problems described above to be addressed in a more satisfactory way. Through sensitivity analysis MAUT can address the perceptions of all stakeholder groups, facilitating constructive discussion and elucidating the key points of disagreement. It is also argued that by being explicitly subjective it provides an open, auditable and clear analysis in contrast to the illusory objectivity of CBA. CBA seeks to justify a decision by using a common basis for weights (prices), while MAUT recognizes that different parties may want to give different valuations. It then allows the analyst to explore the ways in which different parties might (or might not) come to the same conclusion even when weighting items differently.     

Promoting Gondwana: presentation of the Gondwana Rainforests of Australia World Heritage Area in tourist brochures

An 800 km stretch of the Eastern coast of Australia contains some of the last remnant fragments of the sub-tropical rainforests that once covered much of the region. This natural resource – declared as World Heritage in 1986 as the Central Eastern Rainforest Reserves of Australia, but now known as the Gondwana Rainforests of Australia – serves as an important drawcard for tourist visitation to the region. Using a content analysis of 343 tourism brochures collected across one section of the Gondwana Rainforests area, this study examined the extent to which ‘rainforest’, ‘World Heritage’ and the ‘Gondwana Rainforests’ are present within text and imagery. Findings reveal a low prevalence of this ‘branding’; indeed only 3% of brochures mention ‘Gondwana’ or ‘Gondwana Rainforests’. As presentation is a key component of World Heritage-listed forests like Gondwana, the study's results reveal the importance of building awareness of the brand in the minds of users and the community.     

Visitors’ acceptance of negative ecological impacts in national parks: comparing the explanatory power of psychographic scales in a Norwegian mountain setting

Even in protected areas, it is inevitable that any human use will produce some impact on natural resources. This study identifies visitors’ tolerance of potential negative ecological impacts from tourism activities and facilities in a Norwegian national park context, based on park visitors’ expressed degree of acceptance of negative effects on particular species of wildlife (wild reindeer and raptors) and on vegetation. Attitudes were analysed using psychographic scales, reflecting respondents’ nature orientations, their specific facility desires, their preferences in a wilderness setting and their concerns about human interaction with the natural environment. Fourteen research hypotheses were tested. Findings demonstrated that the psychographic scales explained more variation in attitudes than most social background and trip characteristics. Higher levels of education among visitors were strongly associated with increased ecological concern; age and gender were not. There was generally strong ecological awareness and eco-centrism among park visitors in general, with a small proportion of wilderness purists. Better trail conditions, signposting and interpretation were sought. But park visitors were also found to possess a complex mixture of needs and drivers. The study found significant potential for strategic alliances between tourism and conservation interests, and key value issues for park governance systems.     

Exploring Content and Design Factors Associated with Convention and Visitors Bureau Web Site Development

Abstract

Convention and visitors bureaus (CVBs) have become important organizations within the tourism industry. The International Association of Convention & Visitor Bureaus (IACVB) reported that it represents approximately 500 destination management organizations in 30 countries (IACVB, 2003). As one of the most important components of the tourism industry in the United States, the Convention and Visitors Bureau performs various activities to facilitate destination marketing and development, with the aim of enticing leisure and convention customers to their particular city or region. Meanwhile, meeting planners are using technology to enhance their ability to produce and execute meetings that demonstrate a high return on investment. Consequently, CVBs' websites have enormous potential in selling a destination and facilitating the meeting/convention planning process. This paper explores the content and design factors associated with convention and visitors bureau web site development. It also demonstrates how planners utilize the Internet and CVB websites.     

Call for Papers: Special Edition of Current Issues in Tourism

Many national parks around the world are major tourist attractions. While increases in national park tourism provides business opportunities, there are several economic, social and ecological aspects that need to be monitored in order to sustain high quality visitor experiences. This paper reports findings from visitor surveys at Fulufjället National Park, Sweden–one year prior to and one year after the national park designation in 2002. The purpose is to monitor short term changes in park use. Data from on site visitor counters show a 40% increase in the number of visitors, while follow-up mail surveys reveal several changes in visitor characteristics, use patterns, expenditures and attitudes.     

Life after school: How science and technology teachers construe capability

Science and technology teachers create microcosms of the world beyond school as responses to perceived student needs. The focus of these microcosms for both science and technology classrooms was less of a concern for work preparation than for the development of social and intellectual habits. All of the teachers have strong views of the virtues of civil daily life and what it might take for their students to live the good life. The practical capability the teachers want their students to have transcends the instrumental to become moral.     

绩效评估的研究取向概述

当前的绩效评估研究主要有三种主流取向,即个人差异观点、情景观点和绩效管理观点。这三种思路的关系并不是孤立的,它们之间存在着联系,实际应用过程中,往往是结合其中的两种甚至三种观点展开研究的。以后的研究中应该在组织绩效研究、绩效概念的科学界定、基于胜任特征的绩效研究、以及结合平衡记分卡的绩效研究等方面继续展开。     

Introduction: Globalization and the Workplace in Pacific Asia

Hong Kong's economic successes are evident. As ever, the interpretation of this phenomenon at the level of politics, culture, human capital and business organization is less obvious, though a familiar list of the ‘usual suspects’ of ‘explanations’ has emerged. Hong Kong now faces new and renewed challenges which are linked to shifts in the industrial structure, emerging market demands and the interconnected upgrading of both production and human resources, in addition to the implications of reunification. Key themes of national competitiveness, deindustrialization and the upgrading of production facilities and human resources are all shown to be important, but also multi-layered and hazy concepts.