Defining Special Events in Galleries from a Visitor Perspective

Abstract

In an attempt to alter public perceptions of art galleries as elitist institutions, art galleries are shifting their directions to become more visitor focused. With contemporary policies being adopted to explicitly pursue access that is more equal and participation, new programs and strategies are being developed to make art galleries more appealing to people who would not normally visit them. One such visitor-focused strategy increasingly being utilized is the staging of special events. To document the impacts special events are having on art galleries, and to assess whether special events are enabling these institutions to achieve their aims of becoming more visitor focused and less “elitist,” it is important that these institutions develop an awareness of how their visitors understand and respond to such events. This study explores visitor perceptions of special events in art galleries using a qualitative methodology and has developed a set of categories that reflect those visitor perceptions.     

Integrating the Kano model and IPA to measure quality of museum interpretation service: a comparison of visitors from Taiwan and Mainland China

This study attempts to integrate the Kano model and importance-performance analysis to explore critical interpretation service elements. This study compares the experiences of Mainland China and Taiwan visitors at a museum and their perceptions of interpretation service quality. The critical elements perceived by Mainland China visitors are “There is easy access to interpretation facilities” and “Interpreters provide services when visitors need them.” The critical elements identified for visitors from Taiwan are “There is easy access to interpretation facilities,” “Interpreters offer services at the right time,” and “What interpreters say is interesting and motivates visitors to learn more.”     

基于Agent的景区游客行为仿真建模与应用——以颐和园为例

我国旅游景区内部客流管理一直以来都没有得到应有的重视。通过对颐和园景区"五一"小长假和"十一"黄金周客流持续2年的实际观测,采用基于Agent的仿真建模方法,构建了游客到达、游客移动、游客停留等景区游客基本行为模型及其仿真运行环境——基于Agent的景区游客行为仿真系统。系统的正确性验证表明,仿真系统的输出数据能够反映景区各停留点游客数量的真实情况;系统的灵敏性验证表明,入口游客数、游客在景点的停留时间以及流向景点方向的客流量3个参数能够引起仿真系统各景点游客数量的灵敏变化。所建系统能够预测景区客流的时空分布,能够通过变换仿真参数值进行各种客流调控措施的仿真实验,并给出具体调控参数以支持景区管理者的客流管理实践。     

上海旅游咨询服务中心及其免费信息调查研究:游客视角

作者在实地走访上海市20个旅游咨询服务中心的基础上,对这些咨询中心的运营情况进行了分析,着重指出了咨询中心存在的问题,对中心提供的免费信息进行了分类处理和详细讨论.研究表明,咨询中心的设置、运营以及免费信息的提供多出自政府单方面的意愿,没有充分依据游客的行为方式(包括空间行为、信息阅读方式和信息搜索习惯等),难以达到预期目的.     

To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors

Macau's casino sector has been expanding rapidly, particularly targeting mainland Chinese gamblers. The novelty and under‐researched nature of this market is a challenge for Macau's casino and destination marketers. This study explores the characteristics of the mainland market and compares this with the second placed and more mature Hong Kong market. The profiling of visitors from Macau's main source markets including demographic, region of origin, trip behaviour and motivation characteristics provides insights into the future success of the destination. Adaption theory is used to explain the implications of differences between Gambling and Non‐Gambling visitors from the two source markets. Copyright © 2012 John Wiley & Sons, Ltd.     

Country matters: Executives weigh in on the causes and counter measures of counterfeit trade

In this article, we present the findings of a study examining the exploding problem of counterfeit trade via the opinions of U.S. executives as compared to their counterparts from Australia, New Zealand, South Africa, and Tahiti. Their responses provide insight as to how companies in different countries are attacking piracy and consumer complicity with counterfeit products. Per our study, executives in Australia, Tahiti, and the U.S. had similar perspectives: they viewed the seller as the main driver of counterfeit trade for reasons of profit. These executives perceived the demand for counterfeits as being driven by desirable product attributes and the ease of obtaining them. Likewise, they cited two anti-counterfeiting actions—site licenses and reduced price/rebates—as being able to reduce the demand for illicit products. In contrast, South African executives observed the main reason for piracy as weak enforcement of intellectual property (IP) and the lure of exorbitant profits, with little value in any anti-counterfeiting actions other than special packaging. These executives put forth that South African consumers are complicit due to limited education and low disposable income, and the ready availability of counterfeits. Executives from New Zealand were the most optimistic, believing that piracy and complicity can be reduced by many anti-counterfeiting actions, including special packaging, reducing price, emphasizing product benefits/warranties, stressing the harmful effects of using fake products, offering site licenses, and listing of authorized sellers.