对美国LNT(Leave No Trace)游客教育项目的探讨

美国不留痕迹教育项目(LNT)的目标是避免或减少对自然区域的资源影响，并帮助所有游客获得愉悦的旅游经历，本文介绍了美国不留痕迹项目(LNT)的发展。LNT项目作为一种重要的机制被用于把科学研究成果应用于持续改善低影响技术。通过科研，LNT能够为管理者开发适当的培训资料，并为游客提供“怎样做”的出版物。另外，在美国联邦土地机构、国家户外学校之间的伙伴关系，以及零售商的支持合作使这种模式获得极大成功，并能使项目持续良好运转。     

To Go Or Not To Go? Ethical Perspectives on Tourism in an ‘Outpost of Tyranny’

For many years, the actions of Myanmar’s military government have provoked domestic discontent and strong condemnation overseas. The government is encouraging tourism in an attempt to legitimize its actions whilst generating valuable foreign currency. However, a number of organizations are urging people to avoid travel to Myanmar and thus prevent the military junta from obtaining the hard currency and global legitimacy it needs to survive. In this article, the ethical arguments for and against tourism in Myanmar are discussed, and for the first time the ethical perceptions of tourists themselves are explored. The study applied the Multidimensional Ethics Scale to a group of 376 Myanmar visitors, finding that respondents were generally in favor of tourism in Myanmar, but were uncomfortable with the ethical implications of their visit. Simon Hudson is an Associate Professor in the Haskayne School of Business at the University of Calgary. He has a marketing degree from Brighton, England, an MBA from California, and a PhD from Surrey, England. Prior to working in academia, he spent several years working in the tourism industry in Europe, and six years running his own business. Dr Hudson has published numerous journal articles and book chapters from his work, and has three books to his name; Snow Business, Sport & Adventure Tourism and Tourism & Hospitality Marketing.     

系统观视角下对中小企业融资问题的审视

中小企业融资是一个世界性难题。本文基于整体性、关联性、动态性等系统观,对中小企业融资难的原因进行了剖析,总结了中小企业融资难的四个内生性矛盾,认为解决中小企业融资难问题应该坚持系统性思维。以系统要素、系统环境之间的相互协调为目标,本文提出了解决中小企业融资难问题的总体思路、目标及对策建议。     

Rethinking marketing: Peter Drucker’s challenge

Just as Peter Drucker pointed out the importance of assessing whether a company’s “theory of business” is relevant, marketers need to consider whether the current “theory of marketing” still fits in a world of rapid change. The author examines how Drucker challenged the theory of business at financial services firm Edward Jones, helping to identify new market opportunities. For example, he urged the company to move into metropolitan areas, which now account for 60 percent of the firm’s business. The article then considers how the field of marketing needs to reexamine its own mental models. Finally, the article considers how Drucker’s seminal insights on marketing, particularly his emphasis on an interdisciplinary approach, might point the way to new approaches.     

Evolutionary perspectives on strategy

We advocate studying strategic management from an evolutionary perspective: using dynamic, path-dependent models that allow for possibly random variation and selection within and among organizations. We argue that this perspective directs our attention to some of the most interesting problems in strategic management. The papers in this special issue are summarized, along with some of their implications for the advancement of an evolutionary perspective on strategy. Collectively, the papers draw on various theoretical rationales, illustrating how an evolutionary perspective can help to integrate the diverse and otherwise separate theoretical traditions that meet within the field of strategic management.     

Several Theoretical Problems Concerning PhD Candidate＇s Education in the Area of Modern Management Accounting

This paper consists of five parts： Part one： ＂Modem Management Accounting Has Been Confronting with Serious Crises＂ points out that accompanied by the management systems shifting from material basis to human （knowledge） basis, and the IT developing rapidly, the management accountants＇ services that continue to remain at original level would become no useful very soon. Part two： ＂PhD Candidates＇ Education Would Be Essential to Develop Their Disciplines＇ Scholarship＂ explores the main peculiarities of PhD candidates＇ education, and why the development of PhD Candidates＇ Creative thinking should be permeated through the doctoral programs from the beginning to the end, so as to make them possible to develop their disciplines＇ scholarship. Part three： ＂The Quality Requirements of PhD Candidates in the Area of Modern Management Accounting＂ explains in detail why the development of management accounting should shift from the quantitative perspective to humanistic perspective so that management accountants can play an important role in the process of decision-making on the basis of employing their comprehension thinking that is a kind of humanistic thinking. This paper views this direction of development is essential to promote management accountants＇ self-impendence and self-vitality and to eliminate their crises cited above as well in the new historical era. Part Four： ＂The Key Points of the Doctoral Program in Modem Management Accounting＂ explores how to implement a doctoral program successfully in order to develop PhD Candidates＇ Creative Thinking, carrying forward academic democracy emphasized. Part Five： ＂Conclusion＂ points out how the topics discussed in this paper are linked up each other, and why and how the new developing tendency of management accounting is essential to make this discipline more suitable to the development of knowledge economy.     

Destination product characteristics as useful predictors for repeat visiting and recommendation segmentation variables in tourism: a CHAID exhaustive analysis

The present paper constitutes a segmentation research with the use of the exhaustive chi‐squared automatic interaction detection tree analysis approach which, through the characteristics of a tourist destination, aims at the illustration of the English and German tourist groups and more specifically, (i) those who are repeat visitors of several tourist destinations and (ii) those who express a willingness to urge other people to visit geographic tourist destinations that the former have already visited. The results of the research help the tourism managers to apprehend the characteristics of the destination products that best describe the visitors. Copyright © 2008 John Wiley & Sons, Ltd.     

游客感知视角下乡村旅游质效提升维度研究——以西双版纳傣族园为例

发展乡村旅游是实施乡村振兴战略的重要途径，对促进乡村经济发展具有重要作用。以西双版纳傣族园为案例研究地，通过SPSS和AMOS实证探究游客感知视角下乡村旅游质效提升的维度。结果表明：游客感知视角下的乡村旅游质效提升包含旅游地感知、地方认同感、主观幸福感、环境责任行为4个维度；地方认同感和旅游地感知对乡村旅游质效提升的影响力较强，其次是主观幸福感和环境责任行为。     

NEW PUBLIC MANAGEMENT: PERSPECTIVES ON PERFORMANCE AND THE USE OF PERFORMANCE INFORMATION

Performance information is a key‐element of NPM, but politicians and managers rarely use this information. On the basis of three case studies, this paper seeks to explain the use of the newly developed performance information. The paper argues that there is a distinction between the customer perspective and the citizen perspective on performance. NPM implies a customer and an internal perspective on performance. These perspectives may be relevant to managers, but politicians are primarily interested in a citizen perspective and a financial perspective. Two situations are identified in which governmental organizations more actively use performance information with a customer perspective and an internal perspective (as implied in NPM): (1) a crisis in the organization's internal processes with political and/or financial consequences and (2) loose coupling of the performance reports to politicians and to managers, which stimulates the information use by both politicians and managers.     

公共消费的理论创新与政策选择

公共消费包括政府自身消费和社会性消费,以公共风险为逻辑基础,并兼具经济和社会双重属性,既有利于维护经济稳定平衡,是可持续发展的基础;又有利于促进社会公平正义,是国民素质和社会文明程度提高的保障。目前理论界对公共消费问题的探讨大多基于经济视角,基于经济与社会双重视角审视公共消费理论,应树立“消费者主权”意识,明确我国公共消费政策方向。