Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

There is a long and diverse literature on gender stereotypes in advertising; however, US practitioners’ perspectives on the role and function of stereotypes in advertising remain unknown. Understanding professionals’ views on whether and how stereotypes communicate is important for anyone who believes it beneficial to reduce future stereotypical representations. Using qualitative interviews with 42 practitioners, this study detailed seven themes concerning professionals’ perceptions of the role and function of stereotypes in advertising, including beliefs that stereotypes are based in truth, are attractive to audiences, communicate quickly, simplify processing, prevent distraction, prevent thinking, and are the obvious solution. Practitioners felt stereotypes were used most appropriately when they were subverted or challenged in advertising messages. Stereotypes were most inappropriate when they reinforced negative perceptions. Four factors believed to drive the use of stereotypes in advertising are discussed.     

国外工业转型的研究进展

作为全球环境人类行为计划（ＩＨＤＰ）６ 个首要研究课题之一的工业转型（Ｉｎｄｕｓｔｒｉａｌ Ｔｒａｎｓｆｏｒｍａｔｉｏｎ） 的提出基本体现了国际上对如何发展工业才能减少其环境影响的思想,本文重点介绍了目前国外工业转型（ＩＴ） 所涉及到的研究领域及方法,旨在为推进我国更多地从生态环境安全的角度发展工业提供一个思路。     

基于主客视角的苏南传统村落旅游地乡愁的时间特征

“记得住乡愁”是乡村旅游和乡村振兴的重要内容。本文基于居民和游客视角,以苏南传统村落为案例地,探讨乡愁的时间特征。结果表明：（1）乡愁主体方面：相对暂居村落的外来人口,三代以上的世代居民对家乡乡愁情感更加强烈;出生在1950—1959和1960—1978年间的这两代游客较多成长在乡村,乡愁文化感知相对更高;离开家乡在外工作生活时间越长的游客在传统村落旅游时,其乡愁情感和乡愁记忆比起未离开家乡或离开家乡较短的人更加强烈。（2）乡愁触点方面：触发居民和游客乡愁的季节集中在秋天和冬天,天气集中在下雨和落雪时,时辰集中在深夜和傍晚时,节庆集中在春节、中秋节、清明节和家乡特有节日,假日主要集中在周末、寒假和“十一”国庆假期。（3）乡愁记忆方面：主客乡愁记忆都主要集中在童年,其次是青少年,最后是成年和老年;游客产生乡愁的频率比居民频率相对高。（4）乡愁载体回忆顺序：主客乡愁载体都会提到“家”和“乡”相关场所和空间,其回忆的顺序是家人、家、家乡和国家。文章最后总结了乡愁旅游开发的启示。     

杭州公共自行车景区游客体验研究

旅游交通随着旅游业和交通运输业的大力发展,越来越成为影响旅游目的地游客体验质量的重要环节。2008年5月1日起,杭州在全国率先运行公共自行丰租赁系统,将自行车纳入公共交通领域。如今,此套公共自行车租赁系统的使用满意度,尤其是景区范围内的旅游交通游客体验情况,值得学界关注和研究。     

The shrine of remembrance Melbourne: a short study of visitors' experiences

The Shrine of Remembrance in Melbourne, Australia opened in 1934 to articulate the social memory of the Great War of 1914–1918. The site has developed to incorporate other memorials and a Visitor Centre. An exploratory study of visitors indicated that the traditional and new memorials continue to evoke a number of responses to war. People expressed a sense of sadness and gratitude for sacrifices made by all those who have fought in war. Many people had poor knowledge of the battles which had initiated the creation of the Shrine. The study indicates the Shrine's complexity which now commemorates multiple conflicts. Copyright © 2009 John Wiley & Sons, Ltd.     

Caregiver priorities for endpoints to evaluate treatments for Prader-Willi syndrome: a best–worst scaling

Abstract

Objectives: Prader-Willi syndrome (PWS) is a rare genetic disorder associated with varying degrees of hyperphagia, obesity, intellectual disability, and anxiety across the affected individuals’ lifetimes. This study quantified caregiver priorities for potential treatment endpoints to identify unmet needs in PWS.

Methods: The authors partnered with the International Consortium to Advance Clinical Trials for PWS (PWS-CTC) and a diverse stakeholder advisory board to develop a best–worst scaling instrument. Seven relevant endpoints were assessed using a balanced incomplete block design. Caregivers were asked to determine the most and least important of a sub-set of four endpoints in each task. Caregivers were recruited nationally though patient registries, email lists, and social media. Best–worst score was calculated to determine caregiver priorities; ranging from 0 (least important) to 10 (most important). A novel kernel-smoothing approach was used to analyze caregiver endpoint priority variations with relation to age of the PWS individual.

Results: In total, 457 caregivers participated in the study. Respondents were mostly parents (97%), females (83%), and Caucasian (87%) who cared for a PWS individual ranging from 4–54 years. Caregivers value treatments addressing hyperphagia (score?=?7.08, SE?=?0.17) and anxiety (score?=?6.35, SE?=?0.16) as most important. Key variations in priorities were observed across age, including treatments targeting anxiety, temper outbursts, and intellectual functions.

Conclusions: This study demonstrates that caregivers prioritize hyperphagia and, using a novel method, demonstrates that this is independent of the age of the person with PWS. This is even the case for parents of young children who have yet to experience hyperphagia, indicating that these results are not subject to a hypothetical bias.     

Balancing the dual mandate of conservation and visitor use at a Canadian world heritage site in an era of rapid climate change

Abstract

National parks in Canada operate under the dual mandate of conservation and visitor use, which involves balancing ecological integrity and nature-based tourism activities. Climate-induced environmental change may increase the existing tension between conservation and visitor use as major tourism resources located in protected areas (PAs) are projected to undergo large-scale changes. This study draws upon the behavioural approach, scenario planning, and landscape visualizations to examine the relationship between climate change impacts, visitor perceptions, and visitor experience management at the Athabasca Glacier in Jasper National Park, Canada. Four tourism development scenarios defined by two management drivers (ecological integrity and visitor demand) with corresponding storylines and visualizations were developed for 2050. The visualized scenarios were presented to visitors (n?=?304) in a survey to understand potential implications on visitor satisfaction. The results suggest that park managers need to find a balance between ecological integrity and visitor use in a way that ensures commercialized tourism development is limited, educational material is prioritized, and ecological integrity is maintained. While understanding the behaviour of future tourists is complex, it is a critical component of climate change adaptation planning and decision-making processes that needs to be prioritized by policymakers and PAs managers.     

Determinants of Small Pacific Island Tourism: A Vanuatu Study

The research reported in this paper sought to identify the key determinants of small island tourism in the Pacific region. In order to investigate this research problem, 185 Australian tourists were surveyed as they returned from holidaying in Vanuatu. The sample included those who had visited outer islands such as Espiritu Santo as well as those who had not ventured beyond the main island. Findings indicated that the most important influences on the decision to visit the outer islands were the climate and the reputation as a holiday destination. When rating Vanuatu as a holiday, both those who went to an outer island and those who did not rated the three main reasons as friendliness, range of restaurants and quality of accommodation, whereas the principal reasons given for not visiting an outer island were: that the outer islands were too expensive to access; most tourists wanted a “stay put” holiday; and they did not have enough time on their holiday. From the findings of this research on the determinants of small Pacific island tourism, it is suggested that further research into the applicability of these determinants be conducted in other small island environments in other regions of the world.     

Even beyond humanity – a comment on ‘Change and commitment: beyond risk and responsibility’ by Silvio Funtowicz and Roger Strand

Due to past major food scares, food-safety perceptions have become a widely investigated topic. The aim of the present study was to examine food-safety perceptions separately for every step of the total meat supply chain, as such a detailed approach yields more promising strategies to ensure food safety in the future. Using a large-scale survey, we examined people’s risk perceptions of 18 steps describing the total meat supply chain. The results revealed a clear distinction between risk perception at the production stage and risk perception at home in the total meat supply chain, in that people perceived significantly less risk at home. However, people’s risk perceptions of the single stages in the total meat supply chain were overall slightly above average. Additionally, there were individual differences, as risk perception at the production stage was highly correlated with risk perception at home, meaning that some people perceived more risk than others overall. Using a multiple regression analysis, we found food-safety perceptions to be barely significant next to other important variables affecting people’s meat-consumption decisions. For those analyses, we asked participants to assess several constructs previously found to be associated with meat consumption. The goal was to determine how food-safety perceptions influence people’s meat consumption next to other important constructs in situations in which no major food scandal is present. The present paper concludes by discussing possible marketing and policy strategies to overcome people’s inaccurate safety perceptions of the stages of the total food chain.