基于蓝海战略的中小型第三方物流企业分析

第三方物流在我国已经有十多年的发展历史,虽然企业数量有所增长,但多数都是中小型企业,并没有拓展相应的物流市场。主要针对我国目前第三方物流市场需求严重不足的现象,运用蓝海战略的两个重要战略分析工具：战略布局图和四步动作框架进行分析,重建买方价值,并提出了我国中小型第三方物流企业的发展建议。     

我国中小型FMCG企业物流配送模式选择——基于FAHP模型的比较分析

与大多数行业一样FMCG行业的“第一利润源”和“第二利润源”几乎挖掘殆尽。因此,如何从物流这个环节进行挖掘新的利润增长点是FMCG企业,尤其是中小型FMCG企业必然需要面对的问题。而配送模式的选择在FMCG企业的成本节约上扮演着重要的角色,通过选择合理的物流配送模式将有助于提高中小型FMCG企业绩效。     

应用正交设计筛选小叶章诱导培养基的配方

以小叶章的茎段作外植体,采用正交设计法,考察6-BA、TDZ、NAA三种激素对小叶章初代培养产生的影响,确定适宜的激素种类及水平,优化筛选出适宜小叶章的诱导培养基.研究表明,激素6-BA是茎段诱导的关键因素;适宜小叶章初代培养的培养基配方为:1/2MS+6-BA0.5 mg·L~(-1)+TDZ0.1mg·L~(-1)+NAA0.1 mg·L~(-1)。     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

Crowding standards at Petra Archaeological Park: a comparative study of McKercher's five types of heritage tourists

To achieve sustainability in heritage tourism, tourists should be placed at the heart of the management and planning processes. Indicators and standards-based frameworks were developed in the field of outdoor recreation management to manage and measure crowding and other problematic issues in parks and related areas. Using normative theory and visual research methods, this article aims to examine crowding standards of tourists at Petra Archaeological Park, and compare these standards between the types of heritage tourists suggested by a model developed by Bob McKercher. Results showed that tourists’ acceptability levels go down with an increasing number of tourists, and tourists who are highly motivated to visit heritage sites (i.e. purposeful and sightseeing heritage tourists) had the most restrictive acceptable number of tourists at the park. The normative standards formulated in this article provided a guidance to manage crowding at Petra.     

Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice

Research on location-based advertising (LBA) suggests that the merits of LBA lie in the fact that consumers can be targeted with location-congruent ads on their personal mobile devices. However, LBA consists of two underlying constructs: a mobile (vs. point-of-sales) advertising medium and location congruency (vs. location incongruency). This study aims to disentangle these underlying constructs by showing that they differentially affect the efficacy of an ad. Using a virtual reality lab experiment, this study shows that location-congruent ads result in increased choice for the target brand as compared to location-incongruent ads, independent of medium type. However, in location-incongruent situations, mobile ads attracted more attention than point-of-sales display ads. The advantages of LBA thus do not seem to emanate from medium type, but rather from the congruency between the ad and product location. When the ad is received at a different location than the product, the mobile medium is able to enhance consumers' ad attention.     

闽浙中小企业竞争力比较研究

闽浙两省都是以中小企业为主体的区域经济,企业数量规模无疑是导致两省经济差距的重要原因,而发展质量层次的影响也至为关键。在构建区域中小企业竞争力四因素模型基础上,设计中小企业竞争力评价指标体系,用之对闽浙两省中小企业竞争力进行比较分析．并提出提升福建中小企业竞争力的总体思路和对策建议。     

大数据时代下企业市场营销策略研究

随着线上网络平台在市场上占据着越来越多、越来越重要的地位,更多企业意识到大数据带来商机的同时,也注意到自身的发展面临的困境。本文以大数据时代为调查背景,中小企业为企业代表研究对象,探究大数据在新时代的关键性作用,以及处于大数据时代下企业的市场营销现状,通过swot分析和企业营销五大困境的分析,从产品、服务、人才、宣传、技术五个方面提出新策略,以往在大数据时代下为不同行业的中小企业提供有效借鉴。     

Law and credit constraints in transition economies1

Using a survey of over 4,000 firms in 21 transition economies, this paper investigates how legal extensiveness (law on the books) and legal effectiveness (law in practice) affect availability of bank finance. Our findings suggest that both law on the books and law in practice are important, but that they impact firms of different sizes differently. Small firms appear to be the most credit constrained in countries with weak creditor rights and with weak contract enforcement, while large firms are the most credit constrained in countries with weak courts and unclear and inconsistent laws pertaining to firms’ business operations.     

统计法规如何促进企业统计的发展

文章阐述了我国企业统计发展落后的原因,强调了统计法规在统计工作中的调整作用,提出强化中观层面的统计职能将促进企业统计的发展,并对统计法规如何促进企业统计的发展给出了建议。