新时期农民政治参与问题探析

新时期的农村改革与农民地位变化的现实，无论在社会结构方面，还是在文化价值上。都对农民与政治的关系产生深刻影响。农民的政治参与正随着政府职能变化、农民自组织发展等一系列因素的变化而发生变化。正视现实存在的问题．健全农村自治体系和组织体系。疏通农民的政治参与渠道。提高农民的思想文化素质，是中国现代化的必然要求和发展趋势。     

新一轮税改致力于完成的六大任务

启动新一轮税制改革,首先必须明确它所要完成的任务。这些任务包括:恰当界定宏观税负水平;政府收入行为及其机制的规范化;融入经济全球化;与财政安排体系相协调;税收中性与税收调控相结合;提升国家竞争力。     

旅游目的地\"社区参与\"的三种典型模式比较研究

本文在分析研究国内外相关文献、理论并实地考察国内许多旅游目的地\"社区参与\"案例的基础上,从中选取3个典型(案例)的社区参与模式进行了比较分析,试图从实证的角度更深入地探索和解析旅游目的地\"社区参与\"的内在本质、特点、内容或方式,进而探索和寻求旅游目的地\"社区参与\"更有效的途径与方式.     

用户参与对服务创新绩效影响的实证研究——基于实验分析方法

通过设计分阶段、分组的服务创新实验,利用实验数据和观察信息对各组的服务创新方案进行对比,以验证用户参与对服务创新绩效的影响。构建了模糊熵权ELECTRE模型,对各组的服务创新方案进行综合评价和优劣排序。实验结果证明:用户参与对服务创新绩效有显著的正面影响,特别是对创新方案的独创性和用户价值有显著贡献;用户参与情境对创新结果有重要影响;用户、服务提供者与利益相关者合作是服务创新的有效途径。     

商品空缺陈列对消费者选购决策的影响

营销实践和研究文献多强调饱满陈列的作用。假设空缺陈列在特定条件下也会产生积极的效果,商场环境、产品信息、购买卷入度、购买者个性特点是影响空缺陈列作用效果的重要变量。实验结果表明不知名产品的空缺陈列比饱满陈列效果好,但多个产品同时空缺陈列时销售量下降。     

Celebrity endorsements: Investigating the interactive effects of internalization,identification and product type on consumers’ attitudes and intentions

In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different light to the Kang and Herr's ‘either-central-or-peripheral-role’ of a source characteristic, this research advances that celebrity credibility plays concomitantly central and peripheral roles in a persuasive message context depending on product involvement and brand-purchase motive. Particularly, this research uses the notions of ‘source internalization’ and ‘source identification’ (Kelman, 1961) to theorize that source credibility can have a concomitant dual role (peripheral and central) in a persuasion context. More precisely, this research investigates the interactive effects of source identification and internalization with product involvement as well as brand-purchase motives on consumers' attitudes and intentions. Source internalization is predicted to have persuasive effects in the contexts of high-involvement as well as informational products. Source identification is predicted to have persuasive effects in the context of low-involvement as well as transformational products. The findings of two experiments show that celebrity credibility acts through only a single route (i.e., only internalization has persuasive effects) uniformly across different product involvement levels and brand-purchase motive types. We interpret these results with the lens of the ‘match-up’ hypothesis (Kamins, 1990).     

白色酿酒葡萄品种制汁适性及稳定性研究

由于加工葡萄汁的品种要求出汁率高,风味独特,糖、酸、香味和涩味成分平衡,故品种选择对制汁质量十分重要。本实验根据不同白色酿酒品种的葡萄汁,分析其主要成分及特征指标,来评定该品种是否适合制汁以及其制成汁的稳定性。     

Consumer Self-Confidence in Wine Consumers: The Role of Knowledge-Based Factors

This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience.