城市土地储备量研究——以杭州市为例

1996年以来，土地储备机制在我国各地先后施行，它不仅涉及及土地收购，储备，出让的立法工作，而且还涉及资金流转过程，所以确定合理的土地储备量已迫在眉睫。本文在分析影响土地储备量大小的三大方面诸多因素作用关系基础上，拟定城市土地储备量大小的思路，即在相关因素评判检验的基础上，建立开发项目土地供应量与建成区面积，房地产开发量二元线回归方程，运用SPSS软件推算出土地储备量的大小。     

对一个常用物流评价指标的重新思考

目前很多的物流论文中常用物流总成本／GDP这一指标来证明我国物流市场的巨大潜力，本文对此提出了质疑．认为这一比例的高低与我国目前所处的工业化阶段和我国运输业的发展水平有很大的关系。最后，指出了讨论该问题的意义。     

制造商线索与零售商自有品牌感知质量

零售商通常把自有品牌产品委托给其他企业进行代工。在国外,在自有品牌上只标注零售商的信息,而无须显示代工制造商的任何信息;然而在我国,根据相关法规,必须标注代工制造商的名称和所在地,这是中国特有的现象。本文研究这一特殊现象,并把与制造商有关的线索称为“制造商线索”,包括制造商名称、所在地和包装模仿。研究发现制造商所在地和制造商包装模仿对自有品牌感知质量有重要的影响,而制造商名称的影响并不显著,消费者的产品知识对上述影响关系具有调节作用。     

How to increase multichannel shopping satisfaction? An adapted Kano based stage-gate approach to select new technologies

Today, brick-and-mortar retailers with integrated online shops have many alternatives to increase their customers’ shopping satisfaction: They could invest in (for the retailers) new physical store technologies (e.g., beacons or magical mirrors if not implemented up to now), new online shop technologies (e.g., visual tagging or webcams), or in new less technology-based improvement options (e.g. events or product testing). We propose an adapted Kano based stage-gate approach to support multichannel retailers confronted with such selection problems. The approach is applied to a major European sporting goods retailer. 37 improvement options are pre-selected and evaluated by current and potential customers. It can be shown that instore returns, instore services, reserve&collect, click&collect, customization, product testing, and magical mirrors are drivers of satisfaction for the current customers and should be implemented in contrast to, e.g., geofencing or beacons. The potential customers are more technology-savvy, but show similar categorizations as a current customer segment and so confirm the selection.     

医疗机构从零售药店购进药品所涉及的法律问题

目的：理清医疗机构从零售药店购进药品所涉及的相关法律问题，为正确适用法律提供参考。方法：案例研究、探索性的逻辑分析和法条分析方法。结果与结论：医疗机构从零售药店购进药品不具有违法性，不需要承担法律责任。零售药店在医疗机构要求的情况下，向医疗机构销售少量药品，也不具有违法性，不应当进行处罚。这一结论也适用于零售药店从其他零售药店购进药品的处理。     

Understanding the role of situational factors on online grocery shopping among older adults

This paper seeks to identify the situational factors that drive the adoption of online grocery shopping among older adults. A two-step research process is employed. First, exploratory qualitative research is carried out to identify situational factors that older adults take into account when deciding whether to buy groceries online. This is followed by a conjoint experiment to determine which situational factors are considered most important when making such a decision. The sample consisted of 9 participants in the in-depth individual interviews and 206 respondents in the conjoint experiment. The findings indicate that health, mobility issues, and distance to a store are the most important situational factors driving older adults to buy groceries online. Moreover, the findings confirm that the adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables. The findings contribute to managerial practice by providing online grocery retailers with insight that can be applied when designing promotional programs targeted at older adults.     

基于SEM的网购口碑视角下消费者回购意愿影响机制的实证研究

基于信号理论和理性行为理论,以店铺信誉和在线评论作为前因变量,引入品牌态度作为中介变量,以体验感知作为调节变量,构建网络口碑视角下消费者回购意愿模型。通过SEM分析方法,对各因素关系进行检验。结果表明:店铺综合体验星级、店铺评分、在线评论中的评论形式对品牌态度有正向的作用;体验感知对店铺综合体验星级、店铺评分、评论形式、评论相似度与品牌态度之间的关系有正向的调节作用;品牌态度正向影响回购意愿;在线评论的评论相似度和差评负向影响品牌态度;体验感知负向影响差评与品牌态度的关系。     

中国百货业重大并购重组事件分析:2010-2011

近年来,中国百货业并购重组的规模越来越大,现已形成了区域百货巨头企业。通过对中国百货业并购重组带来的利益与问题的分析,提出了并购重组要遵循市场化导向、品牌差异化运作以及业态混合化发展的建议,并对中国百货业并购重组的趋势进行了分析。     

便利店经营管理的路径分析——基于中、日便利店的比较

通过对中日两国便利店经营管理现状进行比较分析,不难发现,我国的便利店在企业经营管理水平、管理质量、人口素质等方面与日本等发达国家还存在较大差距。我国的便利店应以日本品牌便利店为“标杆”,改进商品结构管理,拓展服务领域;有选择地学习国外先进配送经验,加快物流人才培养;转变经营模式,大力发展加盟店;积极争取政府的政策支持。     

商店环境、购物价值与零售商品牌权益的关系研究

将消费者购物价值作为中间变量纳入商店环境与零售商品牌权益的关系模型中,并以超级市场为对象进行了实证分析,结果发现:设计因子和氛围因子只对享乐型价值有显著影响,社会因子对功利型和享乐型价值均有显著影响,其中,社会因子对购物价值的影响程度最大。同时,功利型和享乐型价值对零售商品牌资产的形成均有显著直接影响,但享乐型价值的影响程度更大。