基于“行为经济学理论”的旅游者行为分析

传统的旅游者行为分析方法,主要是进行定性的分析,将各个因素进行框架分析,而对旅游者行为的影响因素分析深度不够。借助行为经济学的理论和分析方法,从旅游者的心理活动角度入手,注重旅游者的心理变量分析,应用前景理论和心理账户分析旅游者行为,充分考虑了情境因素和体验因素,使得关于旅游者的行为分析更加细化和接近现实生活。     

我国建造合同准则与国际准则的比较分析

会计准则的实质是一种规范，起着保证会计信息在国际间可比的重要作用。市场经济的发展要求我国加快会计准则国际化的进，以尽快与世界经济体系接轨。本对我国的《企业会计准则－建造合同》与国际上通行的《国际会计准则第11号－建造合同》在建造合同的定义、类型、分立和合并、收入、成本、收入和费用和确认、会计估计的变更、披露等八个方面进行了对比分析，认为我国建造合同在会计准则虽然大部分已经与国际接轨，但还存在一定的差异。     

Determining the scope and impact of market orientation profiles on strategy implementation and performance

Strategy implementation and performance in organizations are influenced by its market orientation. Market orientation is the collective of employee behaviors that affects strategy implementation, how an organization interacts with its environment and adjusts to changes within that context. The relationship between market orientation, strategy implementation, and performance is robust across environmental contexts. This study identifies ideal behavioral profiles for organizations seeking to maximize performance by considering the scope and impact of market orientation on strategy implementation. This is accomplished by considering market orientation and strategy profiles in relation to performance in a holistic coalignment perspective, corresponding to competitive contexts characterized by varying degrees of market turbulence and competitive intensity. Important strategic and performance implications of this dynamic are revealed that should be considered by academics and practitioners alike. Copyright © 2003 John Wiley & Sons, Ltd.     

多学科视角下的和谐证券探析

构建和谐的证券市场的一个基本问题是弄清和谐证券市场应具有的基本属性.文章结合人们对和谐证券市场认识上的一些误区,以经济学、政治学、法理学和伦理学为视角进行分析,认为和谐的证券市场是一个以市场为基础、以政府为主导、以法律及规则为准绳、以交换正义为标准的市场.     

PORTFOLIO CHOICE VIA QUANTILES

A portfolio choice model in continuous time is formulated for both complete and incomplete markets, where the quantile function of the terminal cash flow, instead of the cash flow itself, is taken as the decision variable. This formulation covers a wide body of existing and new models with law‐invariant preference measures, including expected utility maximization, mean–variance, goal reaching, Yaari's dual model, Lopes' SP/A model, behavioral model under prospect theory, as well as those explicitly involving VaR and CVaR in objectives and/or constraints. A solution scheme to this quantile model is proposed, and then demonstrated by solving analytically the goal‐reaching model and Yaari's dual model. A general property derived for the quantile model is that the optimal terminal payment is anticomonotonic with the pricing kernel (or with the minimal pricing kernel in the case of an incomplete market if the investment opportunity set is deterministic). As a consequence, the mutual fund theorem still holds in a market where rational and irrational agents co‐exist.     

论行为财务学的理论创新

行为财务学理论创新表现在三个方面：理论假设、理论内容和研究方法。在理论假设上,提出了人是有限理性的;情绪因素在企业财务决策中发挥着重要的作用;在理论内容上,提出了财务人的偏好（判断）是不稳定的,新的企业财务决策理论为前景理论;在研究方法上,第一次采用可控实验的研究方法,第一次将心理学的成果应用于财务学的研究。     

Celebrity Attachment and Behavioral Intentions: The Mediating Role of Place Attachment

Film‐induced tourism has recently gained increased attention in academic research. Although previous literature has identified the existence of consumer–celebrity attachment, scant empirical studies have examined whether celebrity attachment influences behavioral intentions in a film tourism context. The purpose of this study is to examine the relationship between celebrity attachment and behavioral intentions as well as to clarify the role of place attachment. Survey data from 312 tourists in Taiwan indicate that celebrity attachment is positively related to behavioral intentions. Moreover, place attachment partially mediates the relationship between celebrity attachment and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed. Copyright © 2013 John Wiley & Sons, Ltd.     

市场经济国家预算编制改革的主要做法及启示

政府预算的编制改革在我国仍处于起步阶段,这一改革注定要触及围绕预算而形成的现有利益关系格局,改革进程一路艰难。"他山之石,可以功玉",市场经济国家的改革探索为我们提供了可资借鉴的经验。本文在对市场经济国家政府预算改革历程进行概括的基础上,归纳出有代表性的政府预算编制改革的主要做法,基于任何一个公共财政管理系统都应具备的一些基本共性,得出对我国政府预算改革有益的启示。     

行为金融学的研究现状与展望

由心理学家和金融学家共同发展起来的行为金融学越来越引人注目,它以前景理论和各种行为金融模型为代表性成果,能有效分析金融市场中由于心理因素引起的投资者失误偏差和市场异象,是现代金融学理论的有益补充。未来的行为金融学如想成为现代金融理论体系的中心,或作为一门单独学科而存在,必须形成统一的理论基础、严密的分析范式、明确的研究主线、研究对象和研究方法以及建立新的基于行为的核心模型。