全文获取类型
收费全文 | 423篇 |
免费 | 1篇 |
专业分类
财政金融 | 9篇 |
工业经济 | 19篇 |
计划管理 | 11篇 |
经济学 | 16篇 |
综合类 | 17篇 |
旅游经济 | 15篇 |
贸易经济 | 330篇 |
经济概况 | 7篇 |
出版年
2023年 | 9篇 |
2022年 | 8篇 |
2021年 | 14篇 |
2020年 | 9篇 |
2019年 | 15篇 |
2018年 | 10篇 |
2017年 | 18篇 |
2016年 | 10篇 |
2015年 | 4篇 |
2014年 | 16篇 |
2013年 | 128篇 |
2012年 | 14篇 |
2011年 | 17篇 |
2010年 | 14篇 |
2009年 | 59篇 |
2008年 | 26篇 |
2007年 | 9篇 |
2006年 | 9篇 |
2005年 | 4篇 |
2004年 | 4篇 |
2003年 | 2篇 |
2002年 | 3篇 |
2001年 | 2篇 |
2000年 | 7篇 |
1999年 | 1篇 |
1998年 | 2篇 |
1997年 | 1篇 |
1996年 | 1篇 |
1995年 | 1篇 |
1993年 | 2篇 |
1992年 | 1篇 |
1990年 | 2篇 |
1985年 | 1篇 |
1983年 | 1篇 |
排序方式: 共有424条查询结果,搜索用时 0 毫秒
31.
Hansen and Christensen discuss a wide range of current issues regarding the role of emotions in consumer behavior as well as measures of advertising effectiveness. The central theme of the book is the elaboration and application of a new tool to measure the emotional constructions that consumers develop for branded fast moving consumer goods. The authors call this measure NERS, which stands for Net Emotional Response Strength. The book appeals to both intermediate and advanced academic readers due to the comprehensiveness of its literature review and the depth of its theoretical developments. The present essay critically comments the contents of the book and then, based on the context provided by the book, discusses in further detail some salient aspects of the role of emotions in consumer choice that deserve special attention. In particular, it is pointed out how some findings from behavioral decision research could improve the conceptualizations offered by Hansen and Christensen. 相似文献
32.
This paper investigates the interaction effect of advertising and price on the market share of a consumer nondurable product. We postulate a model in which local advertising is thought to primarily affect the consumers' purchase by making the demand more price sensitive, and national advertising to affect the consumers' preference, thus making the demand less price sensitive. Moreover, we hypothesize that local advertising interaction will have more immediate effect, while national advertising interaction will have longer term interaction effects. We apply these ideas empirically, and find support for our hypotheses. Thus, the interaction effect of advertising and price can be characterized by both increased and decreased price sensitivity, depending on the type of advertising. Moreover, these effects may be present simultaneously for the same product. 相似文献
33.
Matthias R. Greuner David R. Kamerschen Peter G. Klein 《International Journal of the Economics of Business》2000,7(3):245-261
Is advertising anticompetitive? One school of thought in industrial economics holds that advertising increases profits and reduces consumer welfare by creating spurious product differentiation and barriers to entry. Another school focuses on the informative character of advertising, claiming that advertising makes markets more competitive and reduces profits by supplying consumers with information about price and quality. We distinguish these views by examining the effect of advertising on competition in the US automobile industry. Our data include advertising, sales, profit, and market-share figures for General Motors, Ford, and Chrysler over a 25-year period from 1970 to 1994.We ask if advertising increases or decreases profitability, controlling for market structure and other factors affecting demand.Wefind that these firms cannot increase their profits above normal levels by increasing their advertising expenditures. This evidence supports the view that advertising serves primarily to transmit information, not to create entry barriers. 相似文献
34.
35.
Natsuko Iwasaki 《International Journal of the Economics of Business》2008,15(2):149-167
The relationship between advertising and price is important because the welfare effect of advertising depends upon the price effect of advertising. We attempt to provide a better understanding of the theoretical relationship between advertising and price. We establish theoretical conditions sufficient for advertising to raise prices. This will occur, for example, when firms play a supermodular game – a structure that considers the type of advertising (i.e., persuasive, image creating, or informative) and the effect that advertising has on a firm’s demand and costs. We also compare results from two simple duopoly models, one with horizontal and the other with vertical differentiation, and find that only the model with horizontal differentiation is supermodular for the forms of advertising that are thought to raise price (e.g., persuasive advertising). In consideration of these theoretical issues, we then develop an empirical model to determine whether advertising raises prices in the US brewing and cigarette industries. 相似文献
36.
It has been proposed conceptually that viewers respond to certain advertisements via Empathetic Responses; that is, by feeling with depicted characters. Such deep viewer engagement is especially valued in today’s media environment and is central to dramatic
advertising strategies. Nevertheless, Empathetic Responses remain relatively understudied. We situate Empathetic Responses
within a model comprising high-level personality domains (within the “Big Five”), lower-level personality facets (multidimensional
Trait Empathy), and Perceived Ad Vividness, all as antecedents, as well as consequent Ad-Evoked Feelings. Our findings clarify
the composition and function of Empathetic Responses, adding to both basic and applied understandings.
相似文献
Todd A. MooradianEmail: |
37.
Moshe Givon 《Marketing Letters》1993,4(2):165-173
A model that combines advertising carryover with purchase reinforcement is presented. It accommodates the possibility that certain members of the consumer population rely only on their experience with the product, while others are also affected by past advertising. Empirical results with two product categories indicate that for bimonthly data advertising retention does not exist at all. 相似文献
38.
In this paper, we empirically analyze weekly advertising policies of manufacturing firms in consumer goods markets. We assume
firms engage in persuasive advertising, thus policies of firms affect the goodwill of a brand. We introduce a demand and a
goodwill production function. A simple transformation of the demand function allows us to identify not only the demand parameters
but also the parameters of the goodwill production function. We reconstruct the unobserved goodwill levels using these parameters
and past advertising levels. We restrict our attention to Markov Perfect Equilibrium (MPE) strategies which are functions
of payoff relevant state variables. Without imposing further restrictions on the dynamic competitive environment, we investigate
the relationship between observed advertising strategies—which are assumed to be MPE—and payoff relevant state variables by
means of several reduced form specifications. The most important determinant of advertising intensity turns out to be goodwill.
We demonstrate that controlling for an advertising campaign significantly improves the explanatory power of the model.
JEL Classification L13 . C73 . M30 . M37
I would like to thank Volkswagen Stiftung for the generous financial support which made this research possible. 相似文献
39.
CAROLINE ELLIOTT 《International Journal of the Economics of Business》2004,11(1):37-53
A duopoly model is developed in which firms' strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price competition, the subgame perfect equilibria of the game are not characterised by the production of vertically differentiated products. Further, whilst the firms typically produce identical high quality products, in some circumstances the production of homogeneous low quality brands can be an equilibrium strategy. 相似文献
40.
International advertisers often wonder whether to adapt their copy to each country they operate in or to globally standardize their message, especially in non-Anglophone markets. While the current business lingua franca is English, how easily can it be introduced into advertising without alienating consumers, and would a simpler English message work better? Does the culture of a brand also influence the impact of English use in non-Anglophone markets? This research examines the interaction between language choice and brand culture in a non-Anglophone market. Specifically, the studies review the value of Globish, a non-cultural form of English. The results suggest that using standardized English copy has relevance in non-Anglophone countries for global brands, but that Globish can also be useful for local brands seeking to upgrade their value in a local market. Globish is shown to be an interesting alternative option in adapting or standardizing advertising strategies. Managerial implications close the paper. 相似文献