江苏省开发区土地利用集约度的诱因分析

作为地区经济发展的重要载体,开发区在带动区域产业发展和城市化水平提高方面具有重要意义。然而,由于存在功能定位不清、产业结构趋同等问题,开发区的土地浪费与低效利用现象普遍存在。即使是在土地集约利用程度较高的江苏省开发区,也存在区域内部和区域间土地集约利用水平的差异。文章利用Eviews3.0统计软件,采用经济计量分析方法,对江苏省开发区土地集约利用的影响因素进行实证分析,以探讨促进土地集约利用的途径与措施。研究结果表明,不同的经济发展阶段导致开发区土地利用的集约水平不同。而在同一经济发展水平上,开发区的土地利用结构、土地开发率、地均投资强度以及开发区的土地市场发育程度和工业用地出让的市场化率是影响开发区土地利用集约程度的重要驱动因素。因此,应结合地区经济发展现状与趋势,从提高开发区投资强度、优化用地结构、积极培育土地市场发育等方面制定相应的土地集约利用经济激励机制和措施。     

广东省城市流强度与结构的动态变化分析

依据城市流强度分析方法,对2005年和2010年广东省21个地级市的区位熵、外向功能量、城市流强度、及其结构进行测算和分析。结果表明:①两个时段内广东省各城市的城市流强度逐步增强,但城市间及城市内部产业部门分配上差距较大;②城市间经济联系不够紧密,以广州、深圳为中心呈现核心-外围的空间结构;③各城市总体经济实力和城市综合服务能力之间尚不协调,多数城市总体经济实力较低;④2010年广东省的东翼、西翼和北部山区出现了主导型城市,小范围的区域经济发展的潜力巨大。据此提出了提高广东省城市流强度的对策,服务于广东省的经济发展。     

企业网络强度对企业技术创新能力的影响研究

企业若在竞争残酷的市场中立于不败之地,只有不断从外界获得各种资源,进而帮助企业开展有利于自身发展的创新活动,只有这样才能在市场中站稳脚步。企业网络中的成员随着企业网络的发展,在这个环境中不断加强互动关系,这种互动关系在某种意义上也促进了企业各方面的创新。从现实出发构建了企业的网络关系强度、组织学习能力、创新能力三个变量之间关系的模型,并以河南省平顶山市产业集聚区内的企业为调查对象进行了实证研究,发现了以上三个变量之间的关系：企业的网络关系强度对企业技术创新能力的影响呈正相关,与企业的组织学习能力的关系也是正向的;组织学习能力在企业网络强度和技术创新能力两者之间扮演着不完全中介的角色。     

基于LMDI的我国能耗增长总量分解

本文运用迪氏对数指标分解法（LMDI）对我国6个行业在1985～2005年的能耗增长进行研究,将总能耗增长量分解为3个部分：生产效应,结构效应和强度效应。研究结果表明,我国过去20多年来能耗消费增长的主要动因是生产规模的扩大和经济结构的调整,而我国能耗强度的降低则大大地延缓了能耗总量的增长。本文最后根据研究结果提出了相关的政策建议。     

When luxury advertising adds the identitary values of luxury: A semiotic analysis

The majority of researches on luxury focus on the behaviour and opinions of consumers and let drop the important role that advertising produces on them, as is done in this work and shown with a relational model. In addition to their commercial message, some remarkable and artistic advertisings convey the identitary values of luxury (IVL) characterizing luxury parent Houses. We list and analyze these IVL: craft production, raw materials, respect of craftsmen, their knowledge, know-how, gestures and traits of artistic genius. A semiotic and rhetoric analysis of two selected advertisings (Louis Vuitton, Hermès) allow to identify the semic richness of discursive content of symbolic images and identitary narratives of each luxury brand (“griffe”), revealing the implicit IVL. We conclude that strength and power of major luxury Houses lie in the global coherence they apply everywhere (creation, products, narratives and advertisings), reinforcing their brand image and attracting more loyal consumers.     

LIQUIDATION IN LIMIT ORDER BOOKS WITH CONTROLLED INTENSITY

We consider a framework for solving optimal liquidation problems in limit order books. In particular, order arrivals are modeled as a point process whose intensity depends on the liquidation price. We set up a stochastic control problem in which the goal is to maximize the expected revenue from liquidating the entire position held. We solve this optimal liquidation problem for power‐law and exponential‐decay order book models explicitly and discuss several extensions. We also consider the continuous selling (or fluid) limit when the trading units are ever smaller and the intensity is ever larger. This limit provides an analytical approximation to the value function and the optimal solution. Using techniques from viscosity solutions we show that the discrete state problem and its optimal solution converge to the corresponding quantities in the continuous selling limit uniformly on compacts.     

Effects of Negative Brand Information: Measuring Impact of Celebrity Identification and Brand Commitment

ABSTRACT

This study investigates the relationship between negative brand publicity and a celebrity endorser. First, it explores whether identification with a celebrity moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. Second, it delves into whether consumers’ brand commitment moderates the relationship between negative brand publicity and evaluation of a celebrity endorser and a brand. And the study poses the research question, “Does negative brand information impact consumer evaluation of a celebrity endorser, a brand, and purchase intention?” A 2 × 2 between-subject factorial design was used to test the proposed hypotheses. The two factors are level of identification with a celebrity endorser (low or high identification) and level of brand commitment (low vs. high brand commitment). The study found that negative brand publicity had negative impacts on the celebrity endorser, brand evaluation, and purchase intention.     

Any complaints? A review of the framework of self-regulation in the Australian advertising industry

Prior to 1996, the Australian system of advertising self-regulation was regarded as a world model and many Asia-Pacific systems included components adapted from the Australian system. The recent changes to this system, encouraged by the abolition of the media accreditation system, consumer association pressure, criticism from the national advertisers association and the lack of a strong advertising agency presence, present an interesting framework in which to review the foundation concepts of self-regulation in advertising. This paper compares the new code of ethics with its predecessor and an international standard. It examines the performance of the code in terms of the number of complaints upheld and complaint by medium and product type and the voluntary response of advertisers. The findings suggest a weakening in the standard of advertising self-regulation in Australia, with fewer provisions in the Code of Ethics, a significantly fewer number of complaints upheld and no real power of enforcement. Although the case is Australian, it raises universal questions such as the vested interest of advertisers in controlling the process and roles of the consumer association, the media and the advertising agencies in guaranteeing the privilege of self-regulation.     

The Discouraging Effect of Risks in WTO Negotiations: Determinants and Perceived Changes

The observation has frequently been made that uncertainty about the legal meaning and the economic and political effects of WTO agreements exert a discouraging effect on the progress of multilateral trade negotiations. This article identifies the determinants of uncertainty and risk in the WTO. It also examines changes in these determinants over time, pointing to increasing levels of uncertainty and risk. The argument is based on a series of interviews conducted with members of national delegations to the WTO and with WTO employees.     

Typologies of Banner Advertisements’ Attributes: A Content Analysis

The web has received significant amount of attention from advertising and consumer researchers investigating the impact of banner advertisement on consumers’ psychological and behavioral responses. However, no typology of banner advertisement has been identified yet, and the selection of banner advertisements as advertising stimuli has been carried out on the premise of personal judgment rather than scientific methodology. The identification of typology is important because different banner advertisement, such as static and pop-up, elicit different consumers’ responses. In addition the identification of a typology constitutes an advance to mid-range theory in a research domain. Hence, the purpose of this research is to identify the typologies of banner advertisements’ attributes such as type, number, shape, location, and size using content analysis. Specifically, nine banner advertisement types are identified as well as the typology of number, shape, location, and size of banner advertisements. Contributions of the research are discussed.