Understanding the role of situational factors on online grocery shopping among older adults

This paper seeks to identify the situational factors that drive the adoption of online grocery shopping among older adults. A two-step research process is employed. First, exploratory qualitative research is carried out to identify situational factors that older adults take into account when deciding whether to buy groceries online. This is followed by a conjoint experiment to determine which situational factors are considered most important when making such a decision. The sample consisted of 9 participants in the in-depth individual interviews and 206 respondents in the conjoint experiment. The findings indicate that health, mobility issues, and distance to a store are the most important situational factors driving older adults to buy groceries online. Moreover, the findings confirm that the adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables. The findings contribute to managerial practice by providing online grocery retailers with insight that can be applied when designing promotional programs targeted at older adults.     

Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task–Technology Fit Theories

Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations (value, enjoyment, time saving and mobility) on consumer satisfaction by applying contingency and task–technology fit theories in the mobile tourism shopping context. The results show that value and enjoyment have significant effects on satisfaction. Use context is found to have a full mediating role between time saving and satisfaction as well as between mobility and satisfaction. This study offers theoretical and practical contributions to the tourism literature and mobile tourism industry. Copyright © 2013 John Wiley & Sons, Ltd.     

基于交易成本的消费者网络购物意愿的实证研究

首先对网络购物中的交易成本相关研究进行文献综述,在此基础上,建立网络购物中消费者交易成本影响因素的相关研究假设,运用PLS—SEM模型的研究方法,采用问卷调研获取的数据,对消费者网络购物意愿进行了实证分析。研究表明,购买频率和不确定性显著地影响交易成本,不确定的影响作用较大,并最终对购买意愿产生影响。     

商店环境、购物价值与零售商品牌权益的关系研究

将消费者购物价值作为中间变量纳入商店环境与零售商品牌权益的关系模型中,并以超级市场为对象进行了实证分析,结果发现:设计因子和氛围因子只对享乐型价值有显著影响,社会因子对功利型和享乐型价值均有显著影响,其中,社会因子对购物价值的影响程度最大。同时,功利型和享乐型价值对零售商品牌资产的形成均有显著直接影响,但享乐型价值的影响程度更大。     

A model of adolescents' online consumer self-efficacy (OCSE)

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.     

我国电视购物供应链社会责任管理分析

电视购物是一种新兴的虚拟购物通道,近年来,越来越多的经营者加入这个行业,由此形成了以电视购物企业为核心的现代化供应链。在此背景下,本文通过对电视购物行业供应链进行全面分析,结合湖南电视台快乐购的发展状况,并借鉴国外电视购物行业的发展经验,针对国内电视购物整个供应链管理及其相对空白的售后服务等方面的社会责任问题,提出相应的解决措施,帮助电视购物企业及其供应链成员了解并主动承担社会责任,从而获得稳定长远的发展。     

日本纺织服装产业升级及中日比较

日本纺织服装产业在面临本币升值、劳动力成本上升和贸易摩擦的内外升级压力下,通过产业转移、产品创新、淘汰落后产能,发展技术纺织品和时尚产业,提高了产品的附加值,完成了对纺织服装产业的改造。中国纺织服装产业虽然面临着与日本当年相似的升级压力,但也存在着相异特征如大国、区域发展不平衡、经济实力、制造业的核心竞争力、创新和产业政策的有效性等不如当年的日本。通过分析日本的纺织服装产业的调整过程和经验教训,并对中日纺织服装产业升级进行比较,本文提出了相应的政策建议。     

购物中心垂直业态分布研究

当今购物中心的店堂装饰水平正在接近国际水平,但是其垂直业态分布特别是中庭的合理布局却还是缺乏科学得研究。本文以购物中心为例,对其垂直业态及中庭作用,科学布局进行分析,给出改进建议。     

网络购物行为影响因素实证研究--基于双渠道视角

线上、线下双渠道运作已经成为互联网时代传统企业渠道变革的一大趋势,越来越多的现代消费者变成了双渠道消费者,越来越多的商家在利用传统销售渠道销售产品的同时也通过网络直销模式进行产品销售。本文基于现有网络购物影响因素文献,整合多渠道选择理论和顾客价值理论,构建了双渠道下消费者网络购物行为影响因素模型并提出相应假设。同时以桂林电子科技大学学生消费者为研究对象,以双渠道为研究视角,对消费者网络购物行为的影响因素进行了实证研究。研究得出了五个驱动消费者进行网络购物的影响因素并实证证明了其分别对消费者网络购物选择行为具有显著的正向影响。最后,针对实证分析结论,探讨了相应的实践意义与研究不足,以期为企业营销决策提供参考。     

无网上购物经验的消费者橱窗购物行为——基于交易成本视角的实证研究

本文基于交易成本经济学理论,应用结构方程模型,对我国无网上购物经验的消费者的橱窗购物行为进行研究。研究结果表明,在我国,无网上购物经验的消费者的橱窗购物行为受交易成本的影响很大。研究同时表明,交易成本与不确定性、资产专用性和信任度密切相关。如果消费者信任倾向低,在面对高不确定性和高资产专用性时,会感受到较高的交易成本。而当消费者面对高可靠性和详细的隐私政策时,则倾向于在网上购物中加大投入成本。