A Model of Household Grocery Shopping Behavior

The shopping trip to the grocery store is one of the most basic elements of consumer behavior. The authors seek to provide an understanding of the factors that account for variations in shopping behavior across households. They present a model of shopping behavior that assumes that households seek to minimize the travel cost associated with shopping and the cost of holding goods in inventory. As in the classic EOQ model, observed shopping behavior reflects the manner in which households balance these costs while meeting their consumption needs. A number of propositions derived from the model are tested using data on shopping trips made by households over a one-year period. The results support the model and indicate that the relationship between household characteristics and shopping behavior can be fairly complex: for some households shopping may have a recreational aspect while for others it may compete directly with wage-earning activity.     

感知风险理论在网上购物中的应用

感知风险理论几十年的发展证明其在解释消费者行为方面的适用性。国外相关研究显示:消费者对风险的感知是阻碍其网上购物的一个重要因素。本文分析了消费者对网上购物的风险感知情况,包括网上购物感知风险的概念,感知的风险类型、风险表现及风险来源,并提出了降低风险的建议。     

You’re dead to me,but should you be? Using a retail database to classify American malls by occupancy and sales and an extended analysis of dead and dying malls

ABSTRACT

The study uses a shopping center database to classify malls by occupancy and sales. A factor analysis is conducted and reduces the large number of variables to a smaller number of mall constructs. The constructs are used to predict mall group membership by occupancy and sales. The results indicate that population and income are important variables towards mall occupancy and sales. An analysis of dead malls follows in order to produce more novel information for the growing interest in dead and dying malls. It is found through a second discriminant analysis that the prototypical characteristics of dead malls include; smaller in size, less population and lower income market areas. There were varying effects of renovation dates, competition and market age. Overall, the study benefited from examining dead malls more closely and provides more groundwork for future dead mall studies.     

网络购物体验对顾客行为倾向的作用机理与模型初探

网络环境下顾客与企业的交互方式更多地表现出了体验的特征,体验营销在购物网站设计和经营中的重要性日益凸显。文章运用文献研究和理论推演方法,在S-O-R模型的基础上分析了网络购物体验对顾客行为倾向的作用机理,构建了网络购物体验影响顾客行为倾向的模型。在此基础上,提出了企业开展网络体验营销的建议。     

日本纺织服装产业升级及中日比较

日本纺织服装产业在面临本币升值、劳动力成本上升和贸易摩擦的内外升级压力下,通过产业转移、产品创新、淘汰落后产能,发展技术纺织品和时尚产业,提高了产品的附加值,完成了对纺织服装产业的改造。中国纺织服装产业虽然面临着与日本当年相似的升级压力,但也存在着相异特征如大国、区域发展不平衡、经济实力、制造业的核心竞争力、创新和产业政策的有效性等不如当年的日本。通过分析日本的纺织服装产业的调整过程和经验教训,并对中日纺织服装产业升级进行比较,本文提出了相应的政策建议。