步行街在旅游业中的地位和作用的研究概述

商业步行街在城市旅游中占有重要的地位和作用。通过综述众多学者对步行街在旅游业中的地位和作用的研究，发现存在一些问题和不足，进而提出自己的研究构想。     

服务补救后顾客满意驱动机制的实证研究——基于电子商务背景下对感知风险和购物经验调节效应的剖析

服务补救已得到实践界和理论界的广泛重视,然而电子商务条件下有关服务补救后顾客满意的驱动机制的研究目前却十分有限。文章率先从期望不一致性的视角探讨了服务补救措施驱动顾客满意的作用机制,并检验了其所扮演的中介角色。同时,探讨并验证了电子商务条件下的一些情境因素(感知风险)对服务补救和期望不一致性之间关系的调节作用,以及购物经验对服务补救和顾客满意之间关系的调节作用,从而弥补了现有相关研究中存在的不足。     

农村零售区域评价、商店态度与消费者购物地选择

以山东省农村居民为调查对象,探讨了零售区域评价、商店态度与消费者购物地选择之间的关系。通过问卷调查,利用因子分析及多元线性回归分析验证了研究假设。实证分析结果表明,零售区域评价对商店态度产生显著影响,而商店态度是影响农村居民购物地选择决策的关键因素。     

基于.NET技术的网上购物管理系统的设计与实现

信息时代的发展需求企业纷纷建立自己的网上购物商店,本文介绍了网上购物系统的系统架构,设计了系统的功能模块和数据库的数据表,介绍了系统实现的关键技术,为企业构建网上购物系统提供了一种方法。     

基于物联网的快捷超市购物系统设计

现今的网络购物依然无法取代人们日常的超市购物活动。因此,通过在现有的电子商务购物平台基础上,结合二维码、射频识别等物联网技术,设计一套应用于传统生鲜超市的电子购物系统,可以帮助人们快速、便捷地完成传统超市购物的过程。该系统利用二维码存储商品订单信息,方便快捷,便于传递;利用射频标签标识用户商品,自动识别,便于查找。     

竞争与创新:推动旅游购物品市场演进的两股力量

我国旅游购物品市场呼唤建立在稳定质量基础上的品牌竞争，竞争的结果必然导致市场的分裂，而创新又带来市场的再结合。在分析旅游购物品品牌竞争的基础上，论述了旅游购物品创新的目的和内容。     

国内游客旅游商品购买行为影响因素探析

旅游商品在旅游业发展中起着重要作用。采用问卷调查法收集数据,借助SPSS16.0统计软件对数据进行因子分析,从而确定消费者购买旅游商品时的影响因素,提出开发策略：加深旅游商品内涵、改进旅游商品外观、控制旅游商品价格、创造旅游商品品牌、保障旅游商品质量、引导旅游商品购买、创新旅游商品种类。     

商店环境、购物价值与零售商品牌权益的关系研究

将消费者购物价值作为中间变量纳入商店环境与零售商品牌权益的关系模型中,并以超级市场为对象进行了实证分析,结果发现:设计因子和氛围因子只对享乐型价值有显著影响,社会因子对功利型和享乐型价值均有显著影响,其中,社会因子对购物价值的影响程度最大。同时,功利型和享乐型价值对零售商品牌资产的形成均有显著直接影响,但享乐型价值的影响程度更大。     

Senior Travelers and Airport Shopping: Deepening Repurchase Decision-making Theory

Despite the importance of the seniors market, little is known about international senior tourists' post-purchasing behaviors in the airport-shopping industry. The aims of this study were to attain a better comprehension of these customers' repurchase decision formation by employing a Theory of Repurchase Decision-making (TRD) and identify differences in the proposed theoretical framework between senior and non-senior travelers. A field survey was conducted to collect data at international airports. Results of a structural model showed that the TRD has an excellent ability to predict seniors' repurchase intentions; some variables in the model were found to have a significant mediating impact. Additionally, satisfaction was determined to play a prominent role in these decisions. Finally, findings from the test for metric invariance revealed that the proposed theoretical framework significantly differed across senior and non-senior tourist groups, verifying the moderating impact of age. Implications for both researchers and practitioners are discussed.     

CULTURAL DIFFERENCES IN SHOPPING FOR LUXURY GOODS: WESTERN,ASIAN, AND HISPANIC TOURISTS

This study examines the significant differences in shopping for luxury goods among Western, Asian, and Hispanic tourists and, in particular, the perceived importance of different types and characteristics of the luxury consumer and travel goods tourists buy on vacation. The results show that Western, Asian, and Hispanic tourists‐shoppers significantly differ in the perceived importance of luxury consumer and travel goods and their characteristics. Western and Asian tourists attach more importance to buying “gifts for others” than Hispanic tourists. Asian tourists attach more importance to buying “golf equipment,” “health spa/wellness treatment,” “luxury cruises,”and “luxury yachts/rentals” than Hispanic tourists. Western tourists attach more importance to “fine dining” than Hispanic tourists. Implications of the study results and recommendations for future studies are discussed.