中国现阶段的工业品市场营销模式初探

随着中国市场经济的快速发展、科技水平的提高以及中国加入WTO,工业品的市场竞争将更加激烈。对于中国现阶段的工业品来讲,由于行业、企业、产品特点及销售对象不同,各公司的营销策略各有不同,尤其对市场营销模式需要进一步探索。     

我国B2C电子商务支付方式及信用风险分析

个人支付是开展B2C电子商务的必备条件，是制约中国B2C电子商务发展的瓶颈之一。本文介绍了目前国内的支付体系和B2C电子商务支付方式，从交易的信用风险角度分析了我国B2C电子商务支付现状的成因，并提出了初步对策。     

葡萄球菌肠毒素B抗肿瘤作用的实验研究

探讨了葡萄球菌肠毒素B(SEB)对动物移植性肿瘤的抑制作用。以小鼠移植性肿瘤肝癌(Heps)、L2网织细胞瘤和肉瘤180(S180)为模型,环磷酰胺为阳性对照组,生理盐水为阴性对照组,观察不同剂量(5、10和20ng·Kg-1·d-1)SEB的抗肿瘤作用。不同剂量的SEB对小鼠肝癌(Heps)有明显抑制作用,抑瘤率分别为44.6%、46.7%和51.8%(P值均<0.05),对小鼠L2网织细胞瘤也有一定的抑制作用,抑瘤率分别为17.4%、44.7%(P<0.05)和44.1%(P<0.05)。SEB对小鼠S180的抑制作用不显著。结论是葡萄球菌肠毒素B(SEB)具有抗肿瘤效应,可作为一种有前途的抗肿瘤制剂进行研究。     

Market microstructure in a global B2B network

On‐line marketplaces raise several interesting issues, among them the relevance of location when content is digitized, and the assessment of a supplier's capabilities when buyers worldwide only have electronic contact with sellers. In global B2B on‐line marketplaces, market microstructures, i.e. which firms compete for the same customers, are thus likely to be influenced by how customers value location and firm capabilities in their decisions to do business with different suppliers on‐line. We suggest that both these sets of attributes will continue to matter on‐line—firms possessing similar capabilities, as well as firms that are similar in location by country, time zones or clusters, will compete for business from the same customers. We model the similarity in competitive positions between pairs of firms based on the overlap in their customer networks, using data on actual interactions between supplier and customer banks on an electronic trading system. Using QAP network regression techniques on the 100 largest banks in this industry, we find that similarity in capabilities influences who competes with whom, and that location still matters in a global B2B exchange. Interestingly, location influences who a firm's competitors are, but not where its customers are from. Copyright © 2001 John Wiley & Sons, Ltd.     

浅论策划的营销

营销促进了策划,策划自身也需要营销.科学的策划营销应从搜寻并争取策划项目到客情维护全过程进行规划、安排,并处理好策划过程所涉及到的相关关系.     

Time Series Concepts for Conditional Distributions*

The paper asks the question – as time series analysis moves from consideration of conditional mean values and variances to unconditional distributions, do some of the familiar concepts devised for the first two moments continue to be helpful in the more general area? Most seem to generalize fairly easy, such as the concepts of breaks, seasonality, trends and regime switching. Forecasting is more difficult, as forecasts become distributions, as do forecast errors. Persistence can be defined and also common factors by using the idea of a copula. Aggregation is more difficult but causality and controllability can be defined. The study of the time series of quantiles becomes more relevant.     

瑞风,错位营销决战全国

如何有效进行精准定位,采取与竞争对手定位截然不同的错位营销决胜市场,这是企业面对强大竞争对手实施营销创新最终得以取胜的法宝。     

被调查者在市场调查过程中的权利

在分析市场调查与被调查者的关系的基础上 ,结合我国《消费者权益保护法》,重新提出了被调查者在市场调查过程中应受到保护的权利和应尽的责任     

Regulation And The Rise In Asset-Based Mutual Fund Management Fees

In this article I explain why asset‐based fees are common for mutual fund management companies and why the average fee has increased recently. I argue that Securities and Exchange Commission fee regulations make alternative fee types illegal or unattractive. Management companies can maintain higher fees because regulations and brand‐name capital partly insulate them from competition and because investors cannot easily distinguish between performance‐oriented and marketing‐oriented fund companies. Index funds and unit investment trusts may offer competition to mutual funds in the future because they are designed to minimize management fees.     

氟硅酸泵的国产化实践

硅氟酸极具腐蚀性 ,考虑到经济性 ,2 0 #合金、哈氏合金、蒙乃尔等贵金属很少被选为泵材。由于橡胶、塑料等高分子材料具有很好的抗蚀性和一定的机械性能 ,且价格便宜 ,因此一般选用其作为泵体材料。我们通过分析、比较 ,成功选择国产氟硅酸泵替代国外进口泵 ,实现国产化。