参与式扶贫与社区发展——贵州省两个扶贫发展项目的调查与思考

参与式扶贫以农户为主体、以社区为基础,通过赋权,让社区和村民参与项目的决策、实施和组织管理,村民在参与项目的过程中增强了自信心,促进了村民的能力的提高及社区自力更生、自我发展意识的增强,促进了项目运作机制的建立、社区能力建设、项目管理机制和制度的建立,从而为扶贫项目和贫困社区的持续发展奠定了基础.而要真正实现赋权则是一个循序渐进的过程,需经过多方努力才能达到.     

The evolving brand logic: a service-dominant logic perspective

The meanings of brand and branding have been evolving over the past several decades. This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms of the stakeholders’ collectively perceived value-in-use. The authors argue that this new logic parallels and reflects the related, evolving service-dominant (S-D) logic in marketing. They provide an historical account of the branding literature, organize it into eras, and connect it to the evolution in marketing as captured by S-D logic. The analysis provides further support for the S-D logic of marketing and suggests a related research agenda for furthering the understanding of brand and branding. It also suggests that marketing managers might benefit from investing resources in building strong brand relationships with all of their stakeholders and a service-dominant firm philosophy built around brand value co-creation.     

Creating a model of customer equity for chain restaurant brand formation

The purpose of this research was to create and test a model of customer equity for chain restaurant brand formation. It has long been acknowledged that managing and enhancing customer equity influences a company's shareholder value, which is a reflection of long-term financial performance. A review of the current literature revealed three key determinants of customer equity: (1) value equity, (2) brand equity, and (3) relationship equity. Six hypotheses were derived and, based on data analysis, all six were supported. Value, brand, and relationship management were all confirmed to be important factors in enhancing customer equity in the chain restaurant industry. Further, brand equity has the strongest impact on the development of customer equity in this particular industry. Relationships among value equity, brand equity, and relationship equity were also identified. Managerial implications are discussed.     

基于Flexsim的社区蔬菜直销配送流程仿真优化研究

文章以乌鲁木齐沙依巴克区社区蔬菜直销配送流程为仿真对象,运用Flexsim仿真软件对其进行模拟,对配送流程涉及到的关键设备利用率、人员空闲率等数据比较分析,提出社区蔬菜直销配送流程合理的运营模式。     

城市社区卫生服务发展中的问题与对策

深化医药卫生体制改革要完善以社区卫生服务为基础的新型城市医疗卫生服务体系。通过分析社区卫生服务发展中的主要问题,提出需加强社区卫生服务的宣传力度,加强社区卫生服务人员的教育培训,建立社区家庭医生责任制等方式,带动社区卫生服务可持续发展。     

Creating Global Brand Names: The Use of Sound Symbolism

ABSTRACT

Creating meaningful brand names for international markets can be particularly challenging because translation may distort intended meaning. To mitigate this issue, marketers can imbue meaning into a brand name with sound symbolism, which refers to the direct linkage between sound and meaning. The aim of this article is to examine whether sound symbolism effects are maintained after translating a brand name from English to Hindi. Results of an empirical study with Hindi-speaking subjects indicate that the sound–meaning relationship can persist after translation. A primary contribution is that sound symbolism can help create global brand names with consistent meaning across languages.     

论中国农村基层组织的性质与建构

当前流行的有关中国农村基层组织性质的观点主要有“大共同体本位”和“小共同体本位”两种，然而在解释当代中国农村社会组织建构时都陷入了困境之中。研究农村基层组织必须关注国家与地方相互关系的变化（互构与博弈），这样有利于研究村落外部国家政权对村落社会组织结构的影响，同时从家与村的结合原理研究村落内部农民生活价值秩序和村落内发展的动力机制，最终达到寻求影响农村社会结构变迁的基本动因的规范性解释和当代中国农村组织建构的合理性原则的目的。     

生物多样性管理与农民土地权益保护

生物多样性管理经历了从个别物种保护、物种和栖息地保护到自然保护区保护的发展阶段。建立自然保护区已成为中国生物多样性管理的重要手段,但自然保护区的建立对当地居民的生计构成了潜在威胁。应当通过增加自然保护区的财政投入,完善自然保护区集体土地征用制度,实行自然保护区社区共管等措施,实现自然保护区管理与农民土地权益保护之间的和谐发展。     

森林资源社区参与式管理的制度经济学分析——以甘肃白水江国家级自然保护区李子坝村为例

解决公共池塘资源退化问题,现行的方案是引入集权化和私有化2种产权制度安排。实地调查发现,一些村民能够自发地组织起来参与管理,实现了资源的有效保护,李子坝森林巡护队就是其中的代表。运用制度分析的方法,结合现实中成功案例,建立了一个自主组织的选择框架,解释村民能够把自己组织起来、跳出集体行动的困境所必须具备的条件,论证社区参与式管理可以弥补制度外生供给存在的缺陷。     

城市居住空间的分化、排斥与整合——以南京市东山新区为例

在城市化与居住郊区化的进程中,居住空间分化是难以避免的社会与地理现象。试图将居住社区的空间分化与社会排斥勾连起来,从空间可及性控制角度切入探析社会排斥问题,并结合实证调研的成果对这些问题加以描述和分析。最后在借鉴新城市主义社区规划思想的基础上,提出居住社区空间整合的对策。