Habit Formation in an Overlapping Generations Model with Borrowing Constraints

We introduce habit‐formation in the three‐period OLG borrowing‐constrained framework of Constantinides et al. (2002) by allowing the utility of the middle‐aged (old) to depend on consumption when young (middle‐aged). This specification enables us to separate the effect of the two habit parameters (middle‐aged and old) since each representative age‐group can face different levels of habit persistence. The two‐habit setup underlines some important issues with regards to savings and security returns which do not always conform to the standard findings in the literature. In addition, the model produces equity premium consistent with US data for relatively small levels of risk aversion.     

契约型关系下企业顾客资产测量与提升：来自保险业的应用研究

当顾客与企业存在契约关系时,契约期内与契约关系结束后顾客行为特征存在差异,这就意味着在评估单一顾客的终身价值时,需要分别测算契约期内和之后的顾客价值,即当前和潜在价值然后加总。顾客当前价值可根据历史数据进行测算,顾客潜在价值可以通过logit回归分析预测出单一顾客的维系率然后进行评估,进而实现对契约型关系下企业顾客终身价值和顾客资产的测量。研究结果表明,该测量方法在保险业具有很好的适用性和可操作性。同时,以顾客当前价值和潜在价值为细分标准的顾客细分方法也非常有利于顾客资产提升策略的制定。     

高等教育品牌的现状及发展趋势

本文分析了高等教育产业的新形势及高等教育品牌的现状,指出教育品牌扩张进入资产重组时代,预测了未来教育品牌的发展趋势。     

从资产属性与测度成本看巴泽尔的产权理论

产权理论试图通过研究产权结构和交易成本对经济行为的影响来推动经济学的发展。在微观层面的研究中,巴泽尔的工作发展了产权理论和交易成本理论,使人们对于产权界定、交易成本、交易的组织和方式有了更为深入的认知。他提出资产属性和测度成本的概念,进一步澄清了交易的本质,并应用它们解读现实社会中各种经济现象,说明了公共领域存在的意义、合同以及交易组织差异性的原因。     

交易成本、禀赋效应与国有股权转让定价——兼论国有企业混合所有制改革的新思路

国有企业混合所有制改革是积极发展混合所有制经济的关键,完善的定价机制有助于推进国有企业混合所有制改革。国有股转让过程中存在大量的交易成本,扭曲了定价体系。基于科斯定理,可以发现,明晰产权是优化定价体系有效途径。但是,禀赋效应的存在,使得科斯定理无法完全解决国有股转让定价问题。对此,需要采取市场和非市场的政策组合,以此来完善国有股转让定价机制,推进国有企业混合所有制改革。     

股权激励对上市公司的影响及投资策略分析

本文探讨了我国上市公司实施股权激励的环境条件，分析了股权激励对管理层、股东影响的内在机制，分析了实施股权激励对上市公司价值和业绩的影响。对股权激励类上市公司上涨因素的定量化分析显示，其上涨与公司现有的各项财务指标没有必然联系，而与公司的市场地位、行业发展趋势和关联交易之间存在明显的关系。本文认为，我国上市公司已基本具备实施股权激励的环境条件，实施股权激励有利于解决管理层和股东利益一致性问题，通过价值转移和价值创造，持续、有效地促进上市公司价值和业绩的提高，从而有效推动上市公司股价的上升，给投资者以强有力的信心和巨大的投资机会。     

我国教育公平制度失衡探析

当前,我国教育公平已进入改革攻坚阶段和全面深化制度建设时期,完善教育公平制度体系是解决我国教育不公平的重要手段。我国教育公平制度失衡表现在目标导向失衡、结构体系失衡和实施机制失衡,制约了我国教育公平制度的实施。要加强制度供给,优化制度结构,强化制度实施,达成制度目标,促进教育科学发展。     

An exploratory study into brand alignment in B2B relationships

B2B relationships are characterized by strategic partnerships between firms and the suppliers of goods and services integral to their offerings. Failure to choose the right partner could jeopardize the survival of both partners. While a number of studies suggest that partnering firms need to be aligned operationally, few studies look at whether there should be alignment between the brands of firms and their suppliers. Therefore, we build on existing studies on sexual selection to develop a theory of whether similarity in brand attributes affects the success of B2B relationships. We propose that firms wishing to portray particular brand images to their customers choose suppliers whose images mirror their own. To develop our proposition, we investigate the brand personality alignment between well-known firms and their suppliers in four industries. The findings of our analysis have significant implications for scholars and managers interested in the nature and success of B2B partnerships.     

Building Mobile Brand Equity: The Mediating Roles of Perceived Values

This research tests the mediational roles of hedonic and utilitarian values consumers receive from using mobile data services (MDS) on the relationship between mobile commerce experience and mobile provider brand equity. A theoretical model was developed based on a review of the existing literature, and a survey was developed to test the model using a sample of 371 students in major universities in Jordan. The structural findings showed that MDS experience positively influence MDS provider image, which positively influenced both utilitarian and hedonic values, the effect being stronger for the utilitarian value. Moreover, both types of perceived values from using the MDS fully mediate the effect of MDS provider image on mobile equity.     

The effect of social media communication on consumer perceptions of brands

Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: non-alcoholic beverages, clothing and mobile network operators. When analyzing the data, we applied the structural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industry-specific differences. The results of the empirical studies showed that user-generated social media communication had a positive influence on both brand equity and brand attitude, whereas firm-created social media communication affected only brand attitude. Both brand equity and brand attitude were shown to have a positive influence on purchase intention. In addition, we assessed measurement invariance using a multi-group structural modeling equation. The findings revealed that the proposed measurement model was invariant across the researched industries. However, structural path differences were detected across the models.