品牌关系:一个整合概念模型

品牌关系是近年来品牌理论研究中的一个热点问题,在品牌关系研究中,消费者——品牌关系一直是研究的中心,通过扩展对品牌关系主体的讨论,提出了一个基于品牌——消费者关系的品牌关系整合模型。该模型将参与品牌关系互动的主体区分为品牌外生因素和内生因素,其中外生因素包括其它品牌、利益关系人和环境,内生因素包括产品、公司和消费者;内生因素与消费者之间的互动,影响到消费者对品牌形成的认知。     

国际透明度原则与我国会计信息披露

针对WTO框架下我国会计信息披露应该正确处理各利益方的关系，在会计标准制定、会计信息披露的重点、建立信息披露支持系统，按照国际惯例坚持财务会计信息披露的成本效益原则等方面进行了探讨。     

关于高职英语教学中存在的问题研究及对策思考

近年来，高职英语教学取得了前所未有的成绩，其专业课程的设置与教学实施逐步趋于规范，但在具体实践过程中还存在照搬大学专科甚至本科计划的现象，或沿用中专教学计划和目标，往往缺乏系统性、科学性和针对性。本文重新审视了目前普遍存在的英语教学现状，针对这些影响高职英语教育质量进一步提升的诸多问题进行了思考，提出了相应的对策和建议。     

管理学著作翻译须注重质量——《评估管理》等译文错误分析

管理科学堪称西方文化精华,翻译介绍管理学著作是一件非常有意义的事情。由于翻译介绍的管理学理论和方法极有可能被企业奉为圭臬,翻译必须十分慎重和注重质量。本文通过对一些错误译文的分析,希望引起出版和翻译界对译文质量的重视。     

《西方经济学》课程教学探究

《西方经济学》是一门很有魅力的课程，而它的知识魅力需要通过教师的个人魅力去展示，作为西方经济学的一线教师，我们深感责任重大。本文正是从教与学的角度来探讨《西方经济学》课程的逻辑与观念，旨在进一步提高《西方经济学》的教学水平。     

全面质量管理在大学图书馆的应用

全面质量管理是一种先进的管理思想和方法。大学图书馆TQM内容包括书、报、刊预定,书刊编目、分 类,提供服务,员工素质等方面的质量管理。应用TQM,应注重对制度的完善,坚持可持续改进。     

The effect of management commitment to service quality on employees’ affective and performance outcomes

A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. Emin Babakus (ebabakus@ memphis.edu) (Ph.D., University of Alabama, 1985) is a professor of marketing at the University of Memphis. In addition to theJournal of the Academy of Marketing Science, his research has been published in such journals as theJournal of Marketing Research, theInternational Journal of Research in Marketing, theJournal of Retailing, theJournal of Business Research, and theJournal of Advertising Research. He serves on the editorial review boards of several journals. Ugur Yavas (raxyavas@mail.etsu.edu) (Ph.D., Georgia State University, 1976) is a professor of marketing at East Tennessee State University. Besides theJournal of the Academy of Marketing Science, he has contributed to such journals as theJournal of Marketing Research, theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, International Marketing Review, theJournal of International Marketing, Management International Review, theJournal of the Market Research Society, theInternational Journal of Service Industry Management, andLong Range Planning. He currently serves as the editor of theJournal of Asia-Pacific Business. Osman M. Karatepe (osman.karatepe@emu.edu.tr) (Ph.D., Hacettepe University, Ankara, Turkey, 2002) is an assistant professor of marketing at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals as theJournal of Hospitality and Leisure Marketing, The Service Industries Journal, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the associate editor of theEMU Journal of Tourism Research. Turgay Avci (turgay.avci@emu.edu.tr) (Ph.D., Cukurova University, Adana, Turkey, 1995) is an assistant professor of management at Eastern Mediterranean University (Turkish Republic of Northern Cyprus). He has contributed to such journals asThe Service Industries Journal, theJournal of Hospitality and Leisure Marketing, Tourism Analysis, theInternational Journal of Hospitality and Tourism Administration, andAnatolia: An International Journal of Tourism and Hospitality Research. He currently serves as the editor-in-chief of theEMU Journal of Tourism Research.     

顾客资产导向下的营销质量思考

顾客资产正日益成为衡量企业竞争力和长期绩效的重要标志。要真正实现顾客价值的最大化，企业必须在扩大市场占有率、识别顾客需求、识别顾客满意的质量因素、产品的创新和细分顾客过程等方面用质量的理念给予认真思考。     

简述PHC管桩的发展态势

通过对桩基常用施工方法的比较，阐述了预应力高强度混凝土管桩的优点和静压法沉桩施工工艺的先进性。特别对人们关注的可靠性和经济性等问题作了较全面的分析，认为在诸多型式的桩基中预应力高强度混凝土管桩将独占鳌头。     

GDP质量的系统分析与改善对策——以甘肃省为例

GDP已经成为世界公认的衡量经济增长速度的指标,但它只是单纯从数量上反映经济增长。GDP外部质量特征主要体现在年平均发展速度、年地区发展的离散系数上;内部质量特征则包括支出法构成、收入法构成、三次产业构成、要素的贡献率、能源和原材料消耗等方面。应综合GDP的内部质量指标和外部质量指标编制GDP综合质量指标评价体系,弥补单一GDP指标的不足。