基于分形理论的特大城市新型产业空间发展演变研究——以广州商务办公空间为例

本文借助分形理论和集中指数测算,从街道和均一分析单元两种空间尺度对广州办公业空间集中与分散的演变趋势进行了定量研究。研究结果表明,无论是在街道还是在均一分析单元层面,广州商务办公空间的空间分维值呈逐渐上升趋势,广州商务办公空间的集中程度逐年降低,办公空间的空间垄断性已不明显,空间分散化趋势得到了确立。但集中指数仍然处于较高的水平,表明广州商务办公空间虽然出现了分散的态势,但总体上仍然处于集中阶段。     

现代物流服务企业价值链的分析与构建

文章分析了现代物流服务企业所具有的服务企业和制造企业的双重特点,剖析了在现代物流服务企业价值链分析中运用基本价值链模型和服务价值链模型可能存在的局限性,在此基础上探讨了现代物流服务企业价值链模型的构建。     

Brighter prospects? Assessing the franchise advantage using census data

This paper uses Census microdata to examine how starting a business as a franchise rather than an independent business affects its survival and growth prospects. We assess factors that influence the decision to become a franchisee and use various empirical approaches to correct for selection bias in our performance analyses. We find that franchised businesses on average exhibit higher survival rates than independent businesses; but importantly, the difference is small compared with claims in the trade press. The effect is also short lived: conditional on surviving a year or two, we no longer find survival (or growth) differences. We then explore two potential sources for this small survival advantage, namely franchisors’ screening process and the benefits arising from the brand and business know‐how provided by franchisors. We find evidence that both of the sources contribute to the franchising advantage.     

海外商会组织与企业公共关系外交

伴随着全球经济一体化进程,各主要国家的商会力量与企业发展紧密结合,成为国际关系、区域与国别研究、跨文化管理活动中的一种组织形态.新世纪以来,在中国企业走出去成为常态的情况下,中国原生的以地缘关系、亲缘关系为特色和纽带的商业文化也随之展现在世界面前.在广泛意义上的企业公共外交中,商会的作用是不能忽视的环节.大中华区德国工商大会(AHK Greater China)是德国工商大会全球系统的组成部分,是大中华区所有德国企业的商会组织,甚至在以DIHK法为主的德国法律框架下,兼有对大中华区德企的部分行政管理职能.本文以大中华区德国工商大会为案例,探讨和比较德式“商会文化”与中式“商帮文化”的异同,在此基础上,对公共外交与商会文化的关系提出三个假设.     

后危机时代的中小企业景气状况及其特征分析

文章通过对浙江省504家中小企业的问卷调查表明,与2009年相比,2010年、2011年中小企业景气指数明显回升,但总体水平仍然较低,并且2012年还将小幅走低。影响中小企业景气指数的因素依次为:国外订单、盈利能力、融资状况和投资意愿。企业规模越小,景气指数越低,其中,销售收入低于1000万元的小企业景气指数自2008年以来,持续下降;国内销售为主的企业,景气指数相对较低,并存在明显下降趋势;工艺品、金属制品行业景气指数较低,电器机械及器材行业景气指数略高。此外,国内外经济环境显著影响着景气指数,尤其国内经济环境对景气指数的影响较为明显。     

通州北京城市副中心高端商务发展研究

高端商务产业的发达程度,是衡量城市综合竞争力和现代化水平的重要标志,作为北京城市副中心,通州发展高层次、高增值、强辐射的高端商务产业,不仅能有助于提升通州新城综合竞争力,更能提高北京城市化的发展层次,增强可持续发展的能力. 因此高端商务已成为通州城市副中心落实功能定位、发展现代服务业的重点产业. 本文意在分析通州高端商务发展存在的问题,并提出发展通州北京城市副中心高端商务的实现路径.     

On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets

Business strategy is fundamentally concerned with the actions required to create superior customer value in the firm’s target markets with the ultimate goal of achieving superior performance. Marketing theory suggests that two critical marketing activities required to achieve this end are: (1) the adoption of appropriate strategic behaviors (i.e., customer-oriented, competitor-oriented, technology-oriented) and (2) targeting of the appropriate market segments (i.e., innovators, early adopters, early majority, late majority, laggards). This study builds on prior research which demonstrates that the strategic behavior—firm performance relationship is contingent on the firm’s strategy by examining this relationship in high tech markets and by considering the incremental contribution of appropriate target market selection. Responses from 160 senior marketing managers in high-tech firms reveal strong support for our framework. Thus, this study provides useful guidance to executives and managers in high-tech firms regarding the steps that they should take to increase their probability of success.

网络舆论监督与中国行政腐败的预防治理

当前互联网在舆情反映和舆论监督方面开始实质性地发挥作用,在应对行政腐败的层面,体现出确保反腐独立、克服地方保护和升级民主法治三个特征。网络舆论监督对行政腐败的预防与治理发挥着积极的作用,但网络舆论监督也有它的缺陷,诸如网络信息的准确性无法核实和情绪性言论泛滥等较为突出的问题,都需要政府部门加强应对的主动性,最大化地发挥网络的积极功效。     

晋升锦标赛起了多大作用?——兼论地方官员的激励导向

在解释中国的经济改革和经济增长中,原先的"维护市场的财政联邦制"强调地方高的边际财政分成对地方促进市场化改革带来的重要作用,但分税制改革改变了这点。主张中央集权下晋升锦标赛作用的学者强调即使地方财政激励很低,晋升的激励也足以保证地方按照中央要求努力发展经济。对这种观点进行了反思,并把地方财政激励扩大到地方官员财务激励,可以发现,即使在分税制后,地方官员的财务激励和晋升锦标赛激励都起作用,后者的激励作用还面临一些限制。而且,这两种激励都未必导致地方的市场化改革和对内源型经济增长的推动。     

National response strategies and marketing innovations during the COVID-19 pandemic

During the COVID-19 pandemic, different nations have adopted a variety of response strategies to fight and contain the new coronavirus. Such national response strategies can be classified into three categories based on their underlying philosophy: strict control with unlimited resources, relentless contribution with limited resources, and rough rationality with limited resources. We discuss the philosophies, characteristics, and performances of the three response strategies and when they should be adopted. We also examine what marketing innovation strategies enterprises should adopt to survive and grow their businesses in both the short and long term. This study provides important strategic implications for national policymakers and enterprises on the use of response strategies as well as marketing innovation tactics and strategies to be used both during and after the pandemic.