浅析美联储“量化宽松”的货币政策

从2008年3月27日至2010年3月18日,美联储面对汹涌而来的金融危机打开印钞机,资产总额大幅上升,基于美联储所采取的种种举动,总结出美联储量化宽松的货币政策的特点,并且分析它所产生的影响。     

In search of diners responsive to health cues: Insights from U.S. consumers

Many consumers rely on summary statistics offered by online and mobile platforms to attain nutrition information on menu items. While positive (vs. negative) summary cues garner more favorable consumer responses, this research provides a more nuanced understanding of this effect by examining the moderating role of two individual-level characteristics: health-consciousness and need for status. Two MTurk samples (Study 1: n = 142, Study 2: n = 119) were recruited in 2018. Findings from Study 1 suggest that health-conscious (vs. less health-conscious) consumers show a wider gap in perceived healthiness of a menu item in response to the valence of a health cue. This greater gap translates into more polarized attitudes toward the menu item. Findings from Study 2 indicate that consumers high (vs. low) in need for status exhibit less favorable attitudes toward a menu item with a negative health cue. Theoretical and managerial implications are discussed.     

The dynamics of tourism discourses and policy in Brazil

This article employs a Foucauldian inspired discourse analysis in order to unveil hidden aspects of the tourism development policy-making process in the UNESCO Espinhaço Range Biosphere Reserve, Brazil. It identifies the emergence of different representations of tourism development and demonstrates the process of social construction of sustainable tourism as an overarching discourse, which incorporates different—sometimes opposing—representations of tourism development to gather the support of people with different backgrounds and interests. However, this research demonstrates that this flexibility caused the sustainable tourism narrative to become a vague and imprecise discourse in the context of the case study, which has been used by the regional elites to conserve the status quo, but disguised as a critical alternative perspective.     

The motivations and expectations of international volunteer tourists: A case study of “Chinese Village Traditions”

International volunteer tourists devote not only financial support but also time and effort to conservation, preservation, or humanitarian projects outside their original countries. The purpose of this paper is to report the results of a qualitative study on the motivations of ten international volunteer tourists who joined the “Chinese Village Traditions” expedition of the Earthwatch Institute in the summer of 2008. The main research question was, “Why do people join international volunteer tourism trips?” Eleven themes dealing with motivations emerged and were categorized into three groups: personal, interpersonal, and other. Four personal factors were measured: authentic experience, interest in travel, challenge/stimulation, and other interest. Four interpersonal factors were also considered: desire to help, interaction with locals/cultures, encouraged by others, and enhancing relationships. Other factors included unique style of the trip, time/money, and organization goal. The findings of this study echo previous literature reviews in different settings.     

北京旅游目的地形象的感知——中西方旅游者博客的多维话语分析

目前,很少有学者采用旅游者博客这一新兴的方式研究游客对旅游目的地形象的感知。文章选择中西方旅游者博客话语为切入点,从“文化繁荣”、“宜居和生态”、“现代化大都市”、“社会和谐”和“经济发展”5个维度探讨中西方游客对北京旅游目的地形象感知的异同,并讨论了两个不同旅游群体在文化背景、意识形态和消费水平方面的差异。最后,文章对如何提升来京中西方游客的体验评价提出了切实的建议。此研究意在强调旅游者博客在旅游目的地形象研究中的重要意义,同时亦希望能够对话语分析的跨学科发展作出贡献。     

硅谷和斯坦福创新体系发展历程及启示

硅谷与斯坦福的共生发展关系一直是热门议题,究竟是斯坦福孵化了硅谷,还是硅谷成就了斯坦福?二战之后,斯坦福与硅谷的崛起因素虽然各不相同,但二者相得益彰的发展却是不争的事实。本文简要分析了硅谷和斯坦福的发展历程,由此总结提出可供我国建设创新体系借鉴的经验和启示。     

国外遗产研究博士生培养的特征及启示——以美国阿肯色州立大学为例

尽管目前有关世界遗产的相关研究比较多,但是在高层次的博士生培养方面的研究,却几乎是一个空白。而我国在遗产相关专业或方向的博士生培养方面,基本上还处于刚刚起步的阶段,大多数高校或科研机构存在着指导教师(学术背景)单一、过分追求博士生发表学术论文的篇数、博士生的研究成果欠缺原创性等弊端。为了填补这一研究空白和解决这些问题,笔者希望通过详细地介绍美国阿肯色州立大学遗产研究博士项目的主要过程,让我国的遗产相关研究者们更加清楚、明晰地了解国外遗产研究专业或方向高层次教育的动态,并对国内高校及科研机构的遗产研究专业或方向的博士生培养提出了建设性的意见。     

Exploring new product portfolio management decisions: The role of managers' dispositional traits

Product strategy links to new product development (NPD) through new product portfolio management (NPPM). This dynamic decision process addresses the strategy implementation questions of identifying which new product ideas to pursue and their relative priorities. Despite the importance of NPPM in implementing product strategy, firms exhibit substantial performance-affecting differences. We investigate one potential source for such differences by examining the impact of managers' dispositional factors as a possible explanation. Using a case study research method, we examine differences in NPPM strategies and managers' revealed dispositional traits across three divisions of a single conglomerate firm operating in different business-to-business markets. Based on our analysis, we offer propositions relating managers' dispositions to NPPM strategy: analytic cognitive style is associated with balance, ambiguity tolerance is associated with strategic fit, and leadership style is associated with the relative weights applied to each dimension.     

校办农场的发展之路研究

通过对东油农场的基本情况调查和当前东油农场存在的问题分析,大胆地对校办农场的未来提出了相应策略,指出了校办农场的未来发展之路,很值得学校、农场和国家等有关部门认真研究和思考。