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71.
Matti Tuominen Saara Hyvönen 《International Review of Retail, Distribution & Consumer Research》2013,23(3):277-293
This paper investigates the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view. The relevance for channel marketing and management scholars is that we developed an environment-strategy-value contingency model to address the focal phenomenon. Our empirical results clearly support the key argument that managerial and technological innovations play an essential role in understanding of how competitive superiority is achieved in constantly evolving marketing channels. As such, our contingency factors involved have a significant intermediate role in each of the research contexts examined, indicating that the innovation capability has a channel specific profile. 相似文献
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An analytical model is developed that considers the effect of demand information, and the precision with which demand forecasts are made, on channel profitability. Different channel price structures such as Stackelberg and Vertically integrated are considered and comparisons are made of the impact of information precision on channel profits under each structure. Other demand factors such as brand substitutability and share of base level demand are also included in the analysis, and the interaction of information and demand effects is examined. An empirical study is carried out using a sample of firms based in Hong Kong and support is found for the model propositions. 相似文献
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基于竞价上网的煤电纵向一体化及其效率 总被引:2,自引:0,他引:2
煤电矛盾的根源是价格双轨制和地区生产不对称性,纵向兼并能有效解决现阶段煤电矛盾,但一体化是否有反竞争效应却值得商榷。本文通过纵向兼并交易的博弈模型,研究电力竞价上网背景下,存在上下游纵向兼并的煤电交易行为均衡路径及其效率,认为煤电纵向兼并的竞争效应与反竞争效应并存,但如果煤炭可现货交易,竞争效应大于反竞争效应。文章最后提出了相应的政策建议。 相似文献
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和谐航道作为和谐社会的重要组成部分,承担着建设和谐社会的重要任务。文中结合南京航道的发展现状,提出对和谐航道建设的几点思考。 相似文献
78.
Ingrid Stein 《The German Economic Review》2015,16(3):367-389
This study analyzes the impact of bank relationships on a firm's borrowing costs. We find that a firm's borrowing costs decrease with relationship strength, proxied by the share of bank debt provided by the lender. Borrowing costs, however, rise with relationship length. While the increase over time is weak on average, bank‐dependent borrowers face a substantial premium after several relationship years. Switching the lender initially leads to only a small price discount on average. However, the discount is considerable for borrowers that switch and had a strong relationship with their previous lender. Our results suggest that close lending relationships lead to benefits for the firm, but may also imply hold‐up costs in the long term. 相似文献
79.
Karen Lijia Xie Lina Xiong Chih-Chien Chen Clark Hu 《Journal of Travel & Tourism Marketing》2015,32(3):308-324
Whether loyalty programs have become part of the lexicon of buzzwords or not, the hotel industry continues to adopt loyalty/rewards programs as a major channel to nurture customers’ active loyalty as well as to reap return business. This study examins the structural relationships among perceived program value, switching costs, and active loyalty. The proposed model is supported by an online survey dataset collected from United States (US) tourists. The findings show that perceived program value is less effective in driving active loyalty compared with switching costs. This implies a need for strategic thinking on the part of hoteliers and the industry. Rather than aggressively spending money or copying schemes used by competitors to gear up program value, the value of a defensive tactic of increasing switching costs should be considered. 相似文献
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