从《静夜思》的英译看古代诗歌意境的体现

诗歌创作的顶峰是追求诗歌的意境,而如何在古代诗歌的英译中体现或再创造与原诗歌相同或相似的意境,使异国的读者能够感受原诗的意境美和其中所包含的深刻内涵,从而达到文化上的认同,进而达到对中国古代诗歌的欣赏,传播我国博大精深的文化,是古代诗歌英译中最为困难的部分.译者应深刻领悟原文的内容和韵味,灵活运用翻译技巧,结合具体语境,准确表达原作的意境,再现原作的意境之美.     

华人社会关系营销探究——兼论金融海啸对关系营销的影响

论文以华人社会中的社会学理论为基础,通过实证研究验证了＂差序格局＂现象在华人社会关系营销中的存在,即亲人关系所带来的关系结果最高,熟人关系次之,生人关系最差;需求法则对应亲密,人情法则对应恩惠,公平法则对应信用;同时,论文发现了从关系法则到关系呈现方式,再从关系呈现方式到关系结果的线性路径,厘清了三者之间的逻辑关系。研究结果明确地揭示出华人社会商业运营中＂亲人＂、＂熟人＂、＂生人＂之间等级明确的运行体系,不同的关系类型对应各自的关系法则,然后形成不同的关系呈现方式,并最终带来关系结果,即市场绩效的差异。＂个人关系＂导致＂企业绩效＂的运行机制也在一定程度上被窥探出来。     

国际原油价格波动对中国宏观经济影响的重新考察

本文对国际原油价格波动对中国宏观经济的影响进行了重新考察。研究发现:国际原油价格通过影响采购经理人指数进而影响中国主要宏观经济变量,采购经理人指数的引入,完善了国际原油价格波动对中国宏观经济影响的时序传导机制,从而提高了实证结果的显著性。实证结果显示:国际原油价格上涨对中国消费者价格指数有正向影响,但这一结果并不显著;同时国际原油价格上涨并未改变中国经济增长的总体态势。VEC实证模型的估计结果表明:国际原油价格与中国宏观经济变量之间存在显著的协整关系,而且国际原油价格波动对中国宏观经济的影响存在滞后效应。     

中国特色社会主义理论体系的世界历史语境解读

无论是中国特色社会主义理论体系的初步建构,还是对它的成熟形态和发展前途的解读,都不能脱离世界历史语境。在此语境下分析,中国特色社会主义理论体系的逻辑起点是社会主义的本质论,是关于人的解放和发展的理论。该理论体系的本质内涵包含三个方面,即人的解放和发展的方向．即进行现代化的建设;人的解放和发展的原则,即坚持社会主义;人的解放和发展的客观要求,即保持中国特色。从宏观层面分析,中国特色社会主义理论体系就是关于两制共存时代中国社会建设和发展的理论,它有着极大的发展空间,而当两制共存时代结束后,它必定在完成历史使命后退出历史舞台,届时也将会有新的世界性理论形态出现。     

论新形势下党加强理想信念教育的战略举措

加强理想信念教育,历来是中国共产党的优良传统。但在新形势下,社会活力增强,社会的结构、组织形式、利益格局也都发生了深刻变化,人们思想活动的独立性、选择性、多变性、差异性明显增强。由此理想信念教育的重要性增强,其教育的难度增加。对此,中国共产党必须给予高度重视,并要深入思考和回答事关社会主义兴衰成败的重大理论和实践问题,重视加强对青少年和大学生的理想信念教育,特别注重对党员领导干部的理想信念教育,用中国特色社会主义共同理想凝聚全社会的力量。     

Chinese dietary culture influences consumers' intention to use imported soy‐based dietary supplements: an application of the theory of planned behaviour

The over‐saturated dietary supplement (DS) market in developed countries such as the US spurs the need for foreign market expansion, and the Chinese market provides a great potential for the foreign soy‐based DS industry. This study examined Chinese consumers' intention to use imported (US‐made US‐brand) soy‐based DS based on the Theory of Planned Behavior (TPB). Two alternative models were also examined in which Chinese dietary culture variables, including soyfoods favourability and dining‐out sociability, as well as their interactions with attitudes, were integrated into the TPB model. A cross‐sectional, self‐administered survey was conducted with a sample of 215 subjects (137 females; 78 males) in Shanghai, China. The TPB variables attitude, subjective norm, perceived behaviour control and behavioural intention, as well as the Chinese dietary culture variables: soyfoods favourability and dine‐out sociability were measured. Multiple linear regressions were used to analyze the three models. The statistical results indicated that all three models were statistically significant to predict intention (Model 1: R² = 0.473, P < 0.001; Model 2: R² = 0.505, P < 0.001; Model 3: R² = 0.525, P < 0.001). The results also showed that attitude, perceived behavioural control, and dine‐out sociability were significant (positive) determinants of intention. Soyfoods favourability acted a significant (negative) moderator of the relationship between attitude and intention. Subjective norm had no significant impact on intention. In conclusion, the TPB model was useful to predict Chinese consumers' intention to use imported soy‐based DS, but not all the TPB components weighed significantly in exploring DS consumption in China. The selected Chinese dietary culture variables were much more important predictors than subjective norm. This study makes a significant contribution in the application of the TPB model and in market strategy development for imported dietary supplements in China.     

Materialism and conspicuous consumption in China: a cross‐cultural examination

With the growing rise in consumer spending and economic power in Asian societies, it is increasingly important to explore the implications of these developments on consumer culture. This cross‐cultural study first discusses the rise of materialism and conspicuous consumption in post‐revolution China then examines differences in these phenomena between young adult consumers, aged 18–35, living in urban China and the United States. Utilizing survey data from over 600 respondents, significant differences were found in both materialism and conspicuous consumption, with Chinese young adults scoring higher in both variables. The findings show, that compared with past comparative studies, it appears both materialism and conspicuous consumption are on the rise among urban Chinese consumers.     

我国宏观调控目标再认识

我国宏观调控的目标比较于西方发达国家,具有几个不同的特点:既有总量目标,也有结构目标;确立了经济和社会两类调控目标;在数量上绝不止4个,且优先顺序相机选定;目标选择灵活,并不拘泥于调控时间以及所谓政治周期。"十二五"规划充实了许多宏观调控指标,也带来了值得进一步探讨的问题。应当继续坚持以GDP指标为核心的经济增长目标,科学保持价格总水平的基本稳定;万元产值能源综合消耗目标应当采用更加先进的计量标准。当前国际收支平衡目标无法实现,已经成为中国经济增长的隐忧。     

试论中铝河南分公司的可持续成长

战略选择与组织适应能力互补互动对企业的可持续成长有着重要的影响。结合中铝河南分公司自身的特点和发展环境,给出了该公司战略选择与组织适应能力相互结合的三条主要措施。     

六西格玛管理——企业竞争制胜的利器

激烈的市场竞争要求企业具备低成本、高质量。六西格玛管理能有效识别并消除变异、提高质量、持续改进,是企业增强竞争优势的有效途径。本文通过分析六西格玛管理模式的内涵,提出当前金融危机环境下实施六西格玛管理的必要性。通过分析我国实施六西格玛的现状,阐述了当前我国企业实施六西格玛的重要现实意义。作为一种有效的质量管理模式,六西格玛不是单纯的技术方法的引用,它代表了先进的质量管理发展方向。此研究将有助于我国企业管理层科学地认识六西格玛,也有助于该方法在我国企业的推广。