Women “in motion”: the kinaesthetic viewing experience in Chinese viral advertising films

ABSTRACT

Visual imagery provides aesthetic experiences for viewers, and viral advertising films address viewers’ experience of movement which has not been analysed. Developing visual analyses, this study uses phenomenological approaches and the concept of kinaesthetic empathy, defined as the ability of viewers to react to movements, also in film. It considers Chinese Wei movies (“microfilms” or viral advertising films) with reference to examples by Audi and Swarovski as representatives of China's post-socialist marketing culture. Women in these films are presented as “in motion,” yet still are often delimited by traditional gender stereotypes. These films are potentially ambivalent ideological carriers that encourage women to reinvent themselves through consumption within traditional gender roles but may also suggest the pursuit of different experiences as movement is abstract, transitory and cannot be commodified.     

Substantial effect of voluntary policy interventions on aircraft ground handling safety

Managing safety and health matters require comprehensive policy intervention to change the existing culture in the ground handling operations and reducing the safety performance outcomes. This study aims to investigate the relationship between safety culture and safety performance outcome with voluntary policy intervention as the moderating effect of the relationship. The study employed a quantitative method through a survey instrument, which was participated by 423 ground handling workers from six international airports in Malaysia. The results indicated seven hypotheses in direct relationships have positive association between safety culture and safety performance construct. While for moderator relationships, there were five hypotheses found to be statistically significant and supported. The presence of voluntary policy interventions were found to be beneficial or detrimental elements for the insignificant relationships of the study. The ground handling organisation is expected to utilise these results by strengthening their organisation safety culture and prioritise safety and health matters over demand and cost.     

淮扬饮食文化的特点及发展路径探究

淮扬历史文化悠久,塑造了独特的饮食文化,其"精""雅""养"的饮食文化特质,成为中国饮食文化中的独特元素.在新的时代环境之下实现新的发展,这是淮扬饮食文化发展的内在需求.本文立足淮扬饮食文化特点,分析了其发展中面临的问题,并在此基础之上,从推动饮食文化创新、推动饮食产业发展、打造市场品牌影响力、实施"饮食+"措施等方面,阐述了淮扬饮食文化发展的路径.     

Key drivers of innovation capability in hotels: implications on performance

Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels, as well as the effect of innovation capability on hotels' performance. The proposed conceptual model is evaluated through structural equation modeling using a sample of 256 Spanish hotels. The results reveal that innovative culture by itself is not a key driver of the hotels' innovation capability. However, internal marketing and market orientation mediate the innovative culture-innovation capability relationship. Innovation capability proves to enhance hotels' market results directly and indirectly through customer equity. Our findings offer hotel managers useful guidance to understand how innovation capability is built within the firm by combining the right organizational culture and practices. Additionally, our study reinforces the financial and non-financial benefits of innovation capability in hotels.     

Does individualistic culture impact operational risk?

Employing a sample of 2,957 operational‐risk events across 31 countries from 1990 to 2011, we find that financial institutions located in countries with higher individualism tend to have higher operational risk. This positive relation is achieved through the risk‐taking channel and the earnings‐management channel. In addition, the magnitude of operational losses is higher in more individualistic countries. The results suggest that individualism serves as an important informal institutional determinant of operational risk in an international context. Endogeneity tests and various robustness checks confirm our findings.     

Do differences in national cultures affect cross-country conditional conservatism behavior under IFRS?

The purpose of this paper is to explore whether international differences in cultural dimensions of individualism and uncertainty avoidance affect how managers from different countries implement International Financial Reporting Standards (IFRS) and influence cross-country conditional conservatism behavior. We analyze the conditional conservatism behavior of publicly listed firms in 14-member countries of the European Union (EU) during the period 2006-2016. The results confirm the relationship between the individualism and uncertainty avoidance dimensions of national culture and conditional conservatism in the post-IFRS period. Particularly, conditional conservatism is higher in countries where individualism is lower and where uncertainty avoidance is higher.     

网络政治文化发展的困境与对策研究

随着网络信息技术的发展，我国逐渐形成了一种全新的政治参与文化形态，即网络政治文化。网民政治素养水平参差不齐、政府电子政务建设水平不高、网络法律与道德体系不健全、网络中各种政治文化冲突日益加剧等原因影响着网络政治文化的形成与发展。我们应该坚持以社会主义核心价值观引导网络政治文化的方向、全面提高网民的政治素养使其自觉规范网络言行、加强网络信息监管营造网络政治文化良好氛围等，从而构建先进的网络政治文化。     

外军院校文化品牌建设路径及启示

文化品牌建设对组织发展具有重要意义。当前我军院校文化品牌建设存在发展意识薄弱、缺少战略规划和系统整合、缺乏特色个性和影响力不强等问题。外军院校经过长期发展，在院校文化品牌建设方面有很多做法值得借鉴。     

German stagnation versus Swedish progression: gender wage gaps in comparison, 1960–2006

This article provides a comparative analysis of the development of the gender wage gap in West Germany and Sweden during the period 1960–2006. Despite the economic similarities including broad social safety nets, the gap has developed differently since 1960. This analysis accounts for micro- and macroeconomic factors and politics and concludes that norms and traditions penetrate institutional settings and ensnare Germany in a cultural trap with regard to gender equality. While Sweden has moved to a two-earner model, German society expects mothers to stay at home. The micro analysis shows that family concerns (e.g. marriage and motherhood) decrease female income in Germany to a far greater extent than do such factors in Sweden, which can be explained in part by deeply held social attitudes.     

党员干部腐败的文化原因探析

腐败作为一种社会现象已经上升为导致亡党亡国的重要问题。党员队伍不断地被侵蚀直至灭亡已经不再是危言耸听。然而,腐败作为社会现象,同样也是文化的集中反映。故文章通过从文化角度中的"一把手"封建文化、官本位文化、官系圈文化以及党员思想建设文化四个方面分析了党员干部腐败原因,以便更好地针对党员干部腐败问题采取措施,防患于未然。