从企业文化视角再议饭店会计伦理的构建

基于以人为本的根本宗旨、中国特色社会主义经济与社会可持续发展的战略思想、传承中国优秀的历史文化与创新发展的现代文化三个层面相结合,对企业文化建设进行新视角的解读,餐饮企业构建饭店会计伦理,应遵循全局性、客观性、竞争性和效益性的原则,要倡导和贯彻社会主义"荣辱"道德观和核心价值观,大力推进企业文化体制建设,宣传饭店会计伦理建设的先进业绩,积极争取政府有关机构与相关社团机构对会计伦理建设的大力支持。     

企业文化营销的模式研究

企业文化符合商品广义上的概念,具有商品价值二重属性,也具有类似于产品的层次结构。企业文化作为产品的特殊性,是无形的、无价的,具有功能的双重性。企业文化通过文化产品、文化定价、文化渠道和文化促销等模式,创造出差异化的产品,通过产品的价格以广告传播、人员传播和公共关系传播方式,把企业文化通过促销方式营销出去。     

Synchronising retail and space: using urban squares for competitive place differentiation

This essay probes the critical dimensions of consumer‐culture theory (CCT) by investigating managerial tendencies toward integrating consumers from above or even imposing culture from on high, rather than viewing consumer culture as something that arises from the consumers themselves. Illustrations based on the use of background music or Muzak support concerns that culture is degraded by marketers as a means of social control. Attempts of an organization such as Pipedown to resist background music present an impression of futility in the face of hegemony. Hence we draw attention to the apparently predominant commercial thrust toward and mass susceptibility to manipulation, as born out by the ubiquity of background music and by the apparent lack of meaningful counter‐play by consumers. Noting the lacunae in our critical understanding of consumption, markets, and culture from the CCT perspective, we consider the ideological consequences.     

The unbearable lightness of advertising: culture,media and the rise of advertising in socialist Bulgaria

This article offers a historical analysis of the conceptualization of advertising both as a propaganda tool and as a means of encouraging consumption in socialist Bulgaria. By exploring the public discourse on the function and importance of advertising in the popular media over the last 50 years, it seeks to explore the approach used to define the need for advertising, offering an insight into the complex ways in which socialist ideologies recognized the “inevitable” logic of the market – on one hand, acknowledging the need for consumption and on the other, recognizing the utility of advertising, which promotes and supports this very consumption as it sustains the operation of a commercially viable social system.     

The Influence of Innovative Organizational Culture on Marketing Strategy Formulation and Results

ABSTRACT

This article's objective is to analyze the influence innovative organizational culture has on marketing strategy formulation and results, and how this relationship affects organizational performance. The theoretical basis lies in Menon et al.'s (1999 Menon , A. , Bharadwaj , S. G. , Adidam , P. T. , and Edison , S. W. ( 1999 ). Antecedents and consequences of marketing strategy making: A model and a test . Journal of Marketing , 63 , 18 – 40 .[Crossref], [Web of Science ®] , [Google Scholar]) model. The methodology included a survey with medium to large Brazilian companies in different sectors. The final sample consisted of 153 questionnaires that were valid for analysis. Techniques for statistical analysis including singular and multivariate methods were used, from which the relationships between constructs were established by structural equation modeling. Results show a positive relationship between innovative organizational culture, the marketing strategy process, and organizational performance. However, innovative culture does not have a direct influence on performance.     

The impact of technology on the Arab communication style and culture: Implications for marketing

‘Culture is communication and communication is culture,’ as Hall (1976, Beyond culture, Garden City, NY: Anchor Books, Doubleday) reminds us. The main purpose of this paper was to assess the impact of technology on the Arab communication style. The Internet is a unique environment with particular characteristics that might cause shifts in people's communication styles. The setting/context of online communication is very different from face-to-face communication and thus assumptions about communication styles need to be reexamined. The data analysis indicates that significant changes to the Arab culture are taking place and these changes are likely to have an impact on marketing practices in the region.     

Current and Desired Employee Communication Patterns in Sub-Saharan Africa: Empirical Evidence on Four Ghanaian Organizations

In this study, the author explores employees' expectations of organizational communication patterns including internal communication behavior in organizations. In-depth interviews of employees and managers were used as data from four Ghanaian organizations. Results show that employees want a change from the current pattern of overcentralized communication system in organizations to a more horizontal interpersonal communication. Findings also show the importance of effective and interpersonal communication as processes that can affect employees' attitude to work. Additionally, results show that aspects of national culture, structures and systems, and management practices influence the pattern of communication in organizations. The results suggest that work organizations would thrive only if both managers and employees work collectively as a team and understand each other through effective communication media institutionalized in the various organizations.     

城市创新文化建设的国际比较分析

以东京、巴塞罗那和曼彻斯特三个典型的创新型城市为对象,从环境条件(可视层)、制度行为(制度层)和价值理念(精神层)三个层面对其城市创新文化建设进行了比较分析。得出对我国创新型城市创新文化建设的启示:从传统文化中汲取养分,倡导创新观念、营造创新氛围;规划文化发展,整合创新资源,培养、引进各类优秀人才;完善创新机制,激发创新活力。     

基于传统水乡农业文化的现代旅游区景观分析

在斗门灯笼水乡的设计中,综合利用并深度挖掘斗门区内水乡农业文化资源内涵,弘扬水乡农业文化,将乡土农业景观文化与人工景观有机生态结合,这种基于传统水乡农业文化的现代旅游区景观,将民俗文化作为农业景观的底蕴,开阔出乡土农业文化的现代旅游区新景观。     

略谈南蛮文化对楚文化的影响

楚文化的形成与发展,得益于楚族迁居江汉平原后对苗蛮土著文化的吸收和融合。潜入历史深处的“三苗”文化的遗存,“山地文化”所铸造的“南蛮特性”,以及蛮夷土著崇尚巫教的生态文化环境等,都对楚文化特质的形成产生了持久而深远的影响。屈原对南方土著巫鬼文化的吸收和改造,更是一种自觉而明确的“寻根”意识。