建立中国-东盟自由贸易区对中国农产品出口的影响及其对策

针对中国与东盟农产品贸易的现状,采用显性比较优势分析中国农产品的优势,以及CAFTA的建立对中国农产品出口的影响,就如何扩大中国农产品出口提出了对策和建议。     

企业网络组织协同竞争的理论与效应解析

竞争与合作相统一的协同竞争已成为企业网络竞争战略发展的必然趋势。通过对企业网络组织协同竞争研究脉络的梳理，可构建协同竞争研究的评析架构。其理论演进是：以系统思维作为理论逻辑的基点，以合作竞争为行动策略，以价值创造作为网络协同竞争的本质属性；在实践效应上，协同竞争具有提升竞争优势的特征，而博弈模型对协同效应发挥着解析工具的作用。     

Bargaining, binding contracts, and competitive wages

In a model where many workers bargain with one firm and sign binding contracts, we show existence of a stationary subgame perfect equilibrium. If the production function satisfies decreasing returns, each worker receives a share of his marginal product (treating all other workers as employed) in equilibrium. Thus, wages are competitive. This is in contrast to Stole and Zweibel (1996, Rev. Econ. Stud. 63, 375–410), who assume that contracts are non-binding and find that the payoff of a worker is a weighted average of the inframarginal contributions. Hence, binding contracts imply lower wages than non-binding contracts.     

Effects of presubscription and other attributes on long-distance carrier choice

This article describes how Japanese residential customers choose among long-distance carriers. Based upon a 1993 survey, the model indicates that the time required to register customers, whether extra digits are required to use a carrier, and whether a carrier can provide both local and long-distance calls, as well as the carrier's brand identity are significant service attributes that affect competitive outcomes. The effects of these services differences are quantified. Simulations are used to illustrate the competitive impacts of reducing service differences among carriers.     

Positioning Southwest Airlines through employee branding

As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. This article explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. A contextual analysis of its use as a source of sustainable competitive advantage at Southwest Airlines is presented. Finally, key success factors are identified for those who wish to make employee branding a strategic focus within their organizations.     

Is television advertising being placed to reach product users?

Several textbooks, journal articles, and advertising practitioners indicate that the advertising for many products should be directed toward the heavy users of the product category. Other works suggest that advertising should be directed at current users of a brand to retain them or to users of competitive brands in an effort to attract them. The purpose of this article is to compare these directions for how advertising should be placed with data showing how advertising is being placed. The comparison is made using supermarket scanner panel data and household advertising exposure data. Examples are also provided to indicate the extent to which advertising could be targeted to heavy users of the product category and users of a brand, given the actual viewing and consumption patterns. Several implications for the placement of advertising are discussed.     

竞争情报——提升企业竞争力的有效途径

企业每天都需要同顾客、供应商、政府部门和其他人打交道,而在激烈的市场竞争中总有其他企业同你竞争这些资源,因此企业为了在市场中寻求一席之地就要充分做好竞争情报工作,竞争情报对企业竞争力的提升有重要作用。     

Competitive Tendering and Contracting in the Public Sector: A Survey

This paper is a survey of the role and impact of competitive tendering and contracting (CTC) policies in the public sector. The paper examines the theoretical rationale for introducing competition in the provision of public services and the methodology by which contracting decisions are reached. It investigates the extent of implementation and nature of outcomes in several countries. A broad sweep of the empirical findings suggests that CTC generates substantial cost savings. Lack of adequate data makes an assessment of the effect on quality more troublesome, and further research is needed     

比较优势理论与“贫困化增长”问题

比较优势理论是西方国家分工也国际贸易理论的基石,但是广大发展中国家在践行比较优势理论时却遇到了贫困化增长问题,本文分析了贫困化增长的原因,并认为解决贫困化增长问题的关键在于坚持比较优势理论的动态化。     

人民币汇率升值预期对我国国内生产成本的影响

改革开放以来,我国凭借国内生产的成本优势在国际贸易中获取了大量利益。出口刺激了经济的快速增长,然而持续顺差带来的本币升值问题却成为我国经济发展中的两难。虽然汇率升值可能造成出口部门竞争力下降,但是,理论上讲,汇率的升值也能够缓解国内通货膨胀的压力,并且能够降低进口原材料价格,从而降低国内的生产成本。然而,自汇改以来,人民币的升值并没有减缓通胀压力,相反的,升值一直伴随着物价的上涨,于此同时,人民币汇率、国内资产价格和物价之间的联动越来越明显。本文从人民币汇率预期、资产价格和物价的关系入手,研究人民币汇率升值预期对我国国内生产成本的影响。结果表明,人民币升值预期会导致我国国内生产成本的上涨,即成本优势的丧失。