Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market

ABSTRACT

Differences in consumer values exert a powerful impact on product acceptance. Morocco is no stranger to this phenomenon. While this country's consumers have easy access to world markets, consumer ethnocentrism can restrict choice. The objective of this research has been to investigate ethnocentric behavior of Moroccan consumers and the extent to which domestic products might be preferred to foreign products or vice versa. Data were collected via face-to-face interviews with 400 consumers in four major Moroccan cities. A questionnaire was developed for this purpose using a version of the Consumer Ethnocentrism Scale (CETSCALE). Opinions about four products were solicited. The four products were jeans, cars, shampoo, and juice. The interviewees were asked their opinions about product attributes and about various countries-of-origin. Their responses were analyzed also on the basis of their most essential demographic characteristics. Logistic regression models were developed to analyze the data.     

The vulnerable healthcare consumer: an interpretive synthesis of the patient experience literature

The increased policy emphasis on the ‘patient experience’ places the health consumer in centre stage as the driver for healthcare delivery. This poses challenges for service providers to meet the needs of more vulnerable groups, notably those with disabilities, who are often more likely to be both in greater need of services and, at the same time, less able to access them. This paper reports an interpretive synthesis of qualitative research studies in the UK and US on the experience of vulnerable patient groups using a broad range of health services. An interpretive review method was adopted to capture the complexity of the data. Eighteen papers were identified as meeting the inclusion criteria for the review. Seven key themes were identified: life experience, service design, point of delivery, accessibility, availability, specialist education/training and consumer typology. Although policy makers and providers often refer to the need for greater consumerism in the development of health services, our review suggests that it may be appropriate to consider a model of ‘mediated consumerism’ for some groups of service users. While some concerns are common to both mainstream and vulnerable consumers, others such as accessibility of services, and the resulting experience of health care, are particular to specific vulnerable groups. Accessing the experiences of these more vulnerable groups therefore warrants close attention in the development of both policy and practice in health service delivery.     

对运用帕累托定律细分市场的重新思考

通过对帕累托定律的思考,发现它在市场细分过程中并不完全适用,原因在于:客户行为的不确定性,客户赢利性的变化,市场和竞争规则的变化以及不恰当的细分可能给企业带来风险。在此基础上,提出企业选择客户时应考虑的因素。     

Consumer awareness of organic products in Spain: An application of multinominal logit models

Organically produced foods have shown remarkable industry growth. Even with strict adherence to the production practices and increasing availability, the majority of consumers are still not aware of organically produced alternatives. Awareness of organics does not necessarily translate into actual consumption. Achieving awareness and understanding the linkage between awareness and purchasing organics is fundamental to impacting the demand for organically grown products. This study focuses on the responses of Spanish consumers regarding their state of knowledge about organic foods products. Consumer demographic characteristics, knowledge of enriched foods, and price perceptions are shown to impact awareness and consumption. Multinomial logit models are used to predict probabilities of awareness. Then probit models are estimated to link awareness and the actual consumption of organic foods. Factors impacting both awareness and consumption are explored using simulation methods and the coefficients from the logit and probit models.     

Information Technology and Consumer Search for Health Insurance

We explore the impact of information technology on the level of premiums paid for individual health insurance by asking which kinds of buyers will have larger gains from the use of new technology. We compare ‘asking price’ data posted on an electronic insurance exchange with survey data on premiums actually paid before the advent of exchange and examine whether the pattern of differences between asking prices and transactions prices can be explained using a simple search theory. We hypothesize that older consumers, expecting to pay higher premiums for a given policy, had engaged in more intensive search than younger consumers, given the same distribution of prices and search costs. Therefore, the introduction of an electronic exchange that lowers the cost of search should have a larger effect on decreasing the level of premiums paid for those who previously searched less (i.e., younger consumers). We find evidence consistent with this hypothesis.     

Do Consumers Care about how Prices are Set?

Using a survey approach, we ask consumers to reveal their preferences over pricing schemes that may differ in terms of the average price of consumption, the amount of price variation, and the probability of being rationed. We find that consumers dislike pricing schemes that vary prices more but that they are willing to trade off price variation and rationing. Surprisingly, they are not willing to trade off an increase in price variation for a decrease in expected prices. We discuss the implications of these findings for firm pricing policies.     

A cross‐cultural comparison of consumer vanity in the People's Republic of China,South Korea and Thailand: an exploratory study

In response to calls regarding the applicability of marketing scales in other cultures, the current study re‐examined the psychometric properties and measurement equivalence of the consumer vanity scale. The sample consisted of 723 undergraduate participants from China, South Korea and Thailand. Results revealed that the 21‐item, four‐factor (physical concern, physical view, achievement concern and achievement view) model of consumer vanity exhibited a satisfactory condition of psychometric properties across three samples. Multigroup analysis also revealed that the consumer vanity scales have partial factorial invariance. More specifically, the results as related to latent means comparison revealed that there are differences and similarities between the four dimensions of consumer vanity among Chinese, South Korean and Thai participants. Implications and future research directions are discussed.     

How much is that doggie in the window? Machiavellian reflections on dog regulation

The article recounts the storey of the “Eulogy of the Dog” first given by George Vest in 1870 in a court case in defence of the noble animal and friend. It highlights the unselfishness of the noble creature and its support for mankind. Regulating for Consumption with Bite is then reviewed and a future research agenda highlighted for the appreciation of canines and their human companion relationships. The article raises concern about the increasing consumption of dog meat for food and the lack of caring animal regulation in much of Asia and Africa. The article argues for effective pressure group activity internationally to ensure Old Drum does not end up on somebody's plate.     

Reconceptualizing risk perception: perceiving Majority World citizens at risk from ‘Northern’ consumption

The premise of this paper is that the consumption behaviour of ‘Northern’ citizens places Majority World citizens at great risk. A theoretical evolution suggested in this paper is the extension of the notion of risky consumption to include the impact of consumption on the human security of others. Until people can envision that their consumption behaviour places others at risk of exposure to harm, they will not see the need to perceive, assess and manage the risk. The paper tenders a preliminary reconceptualization of risk perception, using the conventional consumer behaviour model constructs of personal, distribution channel and situational factors. From this new perspective, instead of judging whether the good or service is risky for a ‘Northern’ citizen to consume, risk perception scholars would examine people's perceptions of whether their consumption places fellow citizens at risk, the people labouring and producing the goods and services.     

Satisfaction with service recovery: Perceived justice and emotional responses

This study examines the relationship between perceived justice, emotions, and satisfaction during service recovery (SR). The current research work proposes a model analyzing the direct effects of justice on satisfaction, along with its indirect effects, via emotions. A field study that captures consumer perceptions of actual SR situations in the cellular-telephone sector tests the model. The paper investigates the relative effects of the dimensions of perceived justice on satisfaction and the emotions triggered by SR. Results indicate that all three justice dimensions affect satisfaction, with procedural justice showing the strongest relative influence, as well as being the only dimension affecting the emotions. Results also show that negative emotions mediate the effects of justice on satisfaction with SR (SSR).