项目型产品营销的售前服务全景分析

售前服务属于服务营销的范畴,但在实施过程日益呈现出项目管理的特性。售前服务包含技术性服务和经济性服务两项内容,其精髓是通过实施“消费者教育”来促进产品销售,并在实践中呈现出售前活动项目化、售前工作职业化、售前经验知识化等新特征。在项目管理与服务营销的融合下,售前服务管理围绕消费者、企业的双重价值来实现,形成了以售前团队管理、售前质量管理、售前交付物管理和售前流程管理为核心的概念体系。     

Idiosyncratic use of credit facilities by consumers in an emerging economy

A worldwide increase in household debt since the turn of the century has created considerable concern about the indebtedness of households, especially those in emerging economies that have been hit particularly hard by the global economic slump. In this study, the credit consumption of consumers in Swaziland (N = 264) was investigated by means of a survey that aimed to identify and describe factors that encouraged consumers' use of credit, the influence of credit on their buying behaviour when choosing major household appliances or furniture as well as consumers' knowledge of the conditions of credit facilities that were available for their use in retail. Findings revealed that consumers unequivocally appreciate the convenience that is associated with credit, specifically to cope with unexpected purchases, to benefit from special offers and opportunity to afford expensive goods. These advantages apparently negate the negative consequences such as high interest rates and strain on household budgets. Mean scores that were obtained in the knowledge test that only reflected upon credit agreements that respondents have actually entered into in the past, confirmed their ignorance pertaining to their contractual obligations and their consequent vulnerability. Consumers' age and gender seem to have noteworthy consequences for efforts to enhance informed consumer decision‐making. Younger females were significantly better informed that their older counterpart while the reverse was true for males, although differences were not significant. The significant inverse relationship between income and the LS‐means for the credit knowledge test differ from findings in developed countries and provide valuable opportunity for further investigation.     

消费者情绪对通货膨胀影响的理论分析

本文基于消费者行为理论和行为经济学理论,构建了一个两期的经济模型,并通过数值模拟的方法,分别研究了消费者在不同情况下的消费者情绪与物价变动和消费的关系。结果表明:消费者情绪会影响物价和消费的波动;消费者情绪会对货币政策的效果产生影响;在制定利率政策时要考虑到居民的消费习惯;在经济周期的不同阶段,消费者情绪对物价的影响不同;在消费者异质的情况下,国家的收入分配政策会影响国家调控物价的效果。     

商业银行信用风险与宏观经济——基于压力测试的研究

本文采用压力测试框架,研究了宏观经济波动对商业银行信用风险的影响。文章以不良贷款率度量信用风险,以名义GDP增长率、广义货币供应量（M2）增速、居民消费价格指数（CPI）以及房地产销售价格指数作为宏观经济变量,建立了合适的宏观压力测试模型。在GDP增速放缓、CPI上升、M2增速下降的压力情景下,预测了2011年第一季度到第四季度的不良贷款率的变化路径。实证结果表明在压力情景下商业银行的不良贷款率将会显著上升。     

The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings

The popularity of online rate-and-review websites has increased the importance of word-of-mouth (WOM) volume (number of ratings) yet the retail literature has not paid adequate attention to understanding its impact. This paper highlights WOM volume as a high-scope, decision-making cue upon which the influence of other WOM-relevant characteristics on a WOM message's persuability depends. We begin, via a pretest, by demonstrating the intuitive expectation that high volume, relative to low volume, accentuates or assimilates perceptions of positivity or negativity of WOM targets. Then, through two experimental studies, we show that depending upon how high volume interacts with WOM consensus and consumer decision precommitment, it can contrast preference away from the valence of a target also. In our third and final experimental study, we demonstrate that consumers differ in their susceptibility to the influence of high volume. Those with a higher desire to be different from others, compared to those with a higher desire to be similar, are resistant to high volume's assimilative sway and do not show the valence-accentuating effects demonstrated in the pretest. Retail managers and researchers should find these insights about the different roles of WOM volume beneficial.     

A model of adolescents' online consumer self-efficacy (OCSE)

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.     

中国合会起源之考辨

合会是一种古老的民间信用互助形式,在我国有着悠久的历史,然而合会究竟起源于何时至今尚无定论。关于合会的起源,民间有庞公创始说、竹林七贤遗传说、青苗法演变说,学者认为起源于唐宋或隋朝等。从目前有据可考的史料记载看,我国合会雏形于汉代,成型于唐代,初步发展于宋代。     

论信用风险缓释工具监管制度的完善——以信用风险缓释工具与信用保险的相似性为视角

作为中国版CDS的CRM业务已正式推出,但至今为止CRM是否因构成信用保险而受保险法监管仍然模糊不清。通过分析ISDA与FSA关于CDS与信用保险的相关观点,以及美国有关CDS监管的新发展,尤其是NCOIL有关CDS监管的示范立法,结合我国当前因未明确CRMA、CRMW与信用保险的界限所产生的问题,提出我国CRM监管制度的法律层级有待提高,并可以在相关部门规章中明确规定CRM业务不属于信用保险业务范畴,同时应当在对卖出保护方规定法定比例的准责任准备金或者履约保证金制度。     

河北省贫困农村地区信贷担保体系的建立及模式选择

"三农"问题的解决离不开农村金融的支持。然而河北省贫困农村地区却是"农民贷款难、金融机构难贷款"并存。本文认为设立农村信用担保机构、选择适合贫困地区的担保模式将有助于这一矛盾的解决。     

Estimating consumer willingness to pay for food quality with experimental auctions: the case of yellow versus fortified maize meal in Kenya

Biofortification of maize with provitamin A carotenoids is a new approach to the alleviation of vitamin A deficiencies in Africa. Unfortunately these varieties are yellow or orange, while consumers generally prefer white. Consumer willingness to pay for yellow and fortified maize was compared in experimental auctions in three regions in Kenya. The premium that consumers are willing pay for fortified maize (24%) was higher than the discount they require to buy yellow maize (11%), and in one zone consumers prefer yellow. Yellow color is, therefore, not an impossible obstacle for biofortified maize, although it would clearly be easier to introduce this maize first in regions where yellow maize is currently grown.