视觉文化场域中的广告图像消费考量

视觉文化先行者广告的发展演变轨迹与视觉文化场域的形成保持着一定的同步性。从视觉文化场域的视角考量广告图像传播,可以归纳出广告传播的在场隐含着商品消费与图像消费的双重机制,也包含着不同阶层的权力斗争。广告图像消费产生的深层动因在于媒介技术的变革与视觉体验的转向、宏观的社会变迁：消费社会的形成与驱动。     

可持续发展主导产业选择模型研究

首先,总结了研究主导产业的理论成果,指出现有主导产业选择理论多从经济因素出发,忽视了社会因素和环境因素,与国家提倡的可持续发展观不符。接着,阐述了可持续发展理论,尝试将可持续发展的思路量化为主导产业选择指标,并在层次分析法的基础上,提出了可持续发展主导产业选择模型。     

中国工业的技术创新

随着工业化的不断深化,技术创新的关键性作用日益突出。由于中国是一个发展中国家,产业转移是推动我国产业发展的强大动力。所以迄今为止,我国大多数产业的技术来源主要都是西方国家的产业技术扩散。但是,中国不能长期处于低端产业、低附加值的国际分工地位。要形成持续的竞争力和保持持续增长的空间,就必须在技术创新上有新的作为,即把产业发展的基点放在技术创新,特别是发展具有自主知识产权以至拥有核心技术的基础之上。丰富的劳动力资源是我国产业发展的一大优势,但对技术进步而言则是一个影响比较复杂的因素。中国产业技术的选择不能不反映劳动力丰富这一重要的资源禀赋条件,又不能使巨大的劳动力就业压力成为抑制中国产业技术进步的消极因素,影响中国产业顺应世界产业技术发展的基本线路,实现向高层次、高技术价值链的推进和升级。这是中国产业技术创新过程中的一个具有重大战略意义的问题。在传统计划经济体制下,推动我国产业技术进步的主体是政府。改革开放以来,企业在技术创新和技术进步过程中的作用逐步增强。这不仅表现为自20世纪90年代中期以来,我国的R&D支出持续增长,而且表现为企业逐步成为技术创新的主体。中国工业以至中国经济未来的发展前途将越来越依赖于技术创新,以技术创新推动工业     

自主创新的品牌经济学研究

科技开发不是自主创新的目的，而是创建品牌的手段。只有创建新的品类级品牌，我国才能在过剩的市场竞争中摆脱价格竞争，进入良性循环。为此，本文对品牌的经济学属性进行了理论分析，认为在价格一定的情况下，通过提高品牌品类度，采取精确的品牌策略，厂商不仅可以获得盈利的短期均衡，而且可以获得持久的长期均衡。而要提高品类度，关键是采取与对手品牌所在品类相反的分异方向，这就需要在自主创新战略中．实施以品牌品类创新为导向的品牌工程．     

Analyzing channel choice: Direct and indirect e-Tourism distribution

ABSTRACT

An increasing number of tourism service providers are involved in multichannel operations, combining online direct and indirect channels. Service providers and intermediaries need to know what drivers lead consumers to purchase on both channels in order to discover their own potential for differentiation and develop appropriate strategies. This research presents and tests a distribution channel choice model applied to data obtained by a survey aimed at online tourism purchasers. Not surprisingly, the results find that the Internet mitigates the differences between direct and indirect online channels from the demand perspective. Only one variable, information provided, has a positive effect on the choice of the direct channel, while two variables, assortment and basket size, have a positive effect on the choice of the indirect channel.     

When opposites attract? Exploring the existence of complementarity in self‐brand congruence processes

In the psychology of human interpersonal attraction, complementarity is a well‐recognized phenomenon, where individuals are attracted to partners with different but complementary traits to their own. Although scholarship in human–brand relations draws heavily from interpersonal attraction theory, preferred techniques for measuring self‐brand congruence tend to capture it in only one form: the similarity configuration, which expresses the extent to which brand traits essentially resemble or mirror a consumer's own. Hence, the aim of this study is to explore, for the first time, the existence of complementarity in self‐brand congruence. From a canonical correlation analysis of survey data in which respondents rated their own personality traits and those of their favorite brand, the existence of both similarity and complementarity configurations is indeed revealed. Based on this, the study then derives a measure of self‐brand congruence that captures both configurations, and tests its predictive power for a range of brand‐related outcomes. The new measure is found to perform well against existing measures of self‐brand congruence based purely on a similarity configuration, particularly for emotionally based brand‐related outcomes.     

Technological Innovation and Brand Management: The Japanese Watch Industry since the 1990s

This article discusses the transformation of the Japanese consumer electronics industry since the late 1990s. Based on an analysis of the three largest watch companies (Seiko, Citizen, and Casio), it demonstrates that these firms shifted from technology-driven management to a new model focused on marketing (brand management and distribution) and upper-positioning targeting. The change has been only partial, however, as technological innovation remains the basis of branding and product development. This case study thus contributes to the discourse on the transformation of Japanese manufacturing.     

农业政策性银行转型问题探析

目前,我国三家政策性银行如何实现转型再次引起广泛关注。本文针对政策性银行的实际,提出了转型的着力点应放在调整职能拓展业务范围上;切入点应放在完善内部经营机制和运行体制改革上;突破点应放在外部经营环境的改善上。     

Information and consumer willingness to pay for biofortified yellow cassava: evidence from experimental auctions in Nigeria

In this article, we use the Becker‐DeGroot‐Marschak mechanism to estimate consumer demand for biofortified yellow cassava varieties in two states of Nigeria: Imo in the southeast and Oyo in the southwest. These two states exhibit distinct habitual product color preferences for staple food made with cassava. We estimate the effect of nutrition information campaigns and nature of planting material delivery institutions on consumer demand. Willingness to pay estimations account for the effect of product endowment, censoring in bids and nonpayment. In Oyo, consumers are willing to pay a premium for light yellow cassava variety even in the absence of nutrition information. The article finds that nutrition information results in a large and significant price premium for biofortified cassava in both states, and the nature of delivery institution has no significant effect.     

新结构主义框架下的经济增长核算——来自 95个发展中国家面板数据的实证分析

新古典主义与结构主义均未能很好地解释二战以来发展中国家经济增长的差异。林毅夫认为发展中国家的产业结构只有遵循其要素禀赋结构时才符合比较优势,经济也才最富有竞争力。本文对技术选择指数进行了修正,并基于95个发展中国家的面板数据对林毅夫经济增长命题进行检验。结果显示,发展中国家的经济增长率与技术选择指数存在着倒U型关系,即在给定要素禀赋结构条件下存在着最优的产业结构,从而为林毅夫经济增长命题的存在提供了经验证据。