Nothing Tastes as Local: Jordanians’ Perceptions of Buying Domestic Olive Oil

To date, little is known about how consumers perceive local and foreign olive oil. This study was conducted with the intention of exploring key trends in Jordanian consumers’ perceptions toward local olive oil and to examine whether they are ethnocentric toward purchasing their local olive oil in the era of the Arab Spring. The research design is a combination of quantitative with a qualitative technique to support and expand on the research findings. Data were collected from a total number of 196 Jordanians who live in Amman city. The results revealed that Jordanians are loyal to their country’s olive oil; they expressed strong ethnocentric tendencies toward purchasing it, and their purchasing tendencies are influenced by nationalism. Jordanians ranked their local olive oil as the best worldwide. This article provides original insights into the development and marketing strategies for local and global olive oil producers in the Jordan market and other Arab country markets.     

The effect of motivational orientation over arousal-shopping response relationship

This paper enlarges extant theory on environmental retail by providing evidence that motivational orientation moderates the relationship between arousal and response. Our conceptual model focuses on the phenomenon of motivational orientation as moderator on the relationship between arousal and shopping intention. We extend Kaltcheva and Weitz model, since their focus was on the association between arousal and pleasure. We measured shopping behavior, as consequence variable in the framework, in six different formats (e.g. satisfaction, loyalty, money $, minutes, products). We did four studies in a 2×3 design with motivational orientation (hedonic vs. utilitarian) and arousal (high vs. moderate vs. low levels). After the procedures, the questionnaire listed the scales. The four studies did provide enough evidence that motivational orientation moderates the relationships proposed by Mehrabian and Russell's theoretical framework and those ones proposed by our model.     

How much do online consumers really value free product returns? Evidence from eBay

Consumer return rates have been steadily rising in recent years, resulting in growing costs for retailers who must manage the returns process and the disposition of returned products. This cost pressure is driven in part by extremely generous return policies, such as giving consumers a full refund upon return. Interestingly, this common retail practice of full refunds is inconsistent with the recommendations of many analytical models of returns, which nearly always show that a partial refund is optimal. Such inconsistencies between theory and practice might arise when the decision drivers included in the analytical models do not match the decision drivers in practice. It might also be the case that retailers are overly optimistic about the value that consumers assign to a full refund, and thus assume that the value of such a policy outweighs its costs. In this paper, we use data collected from eBay, where identical products are sold with different return policies, to investigate these open questions in the literature. We analyze both the return policy drivers from the retailer's perspective and the return policy value from the consumer's perspective. Our results suggest that the value of a full refund policy to consumers may not be as large as one might expect, and it also exhibits a large heterogeneity across buyers with different levels of online purchase experience. In addition, we provide empirical evidence for what has long been suspected by online retailers – that a non-refundable forward shipping charge quickly erodes any value that consumers assign to return policies. The generality of our results is limited by the fact that eBay differs from traditional retail contexts in many respects, including the fact that eBay buyers may not be representative of the general buyer population. However, our study of how eBay consumers value free returns provides new insights into an understudied area, and it can serve as a starting point for future studies of the value of return policies in other retail contexts.     

Consumer showrooming: Value co-destruction

PurposeThis research employs value co-destruction as a theoretical lens to investigate the antecedents of consumer showrooming behavior. Drawing on relevant literature, a research model specifying showrooming dynamics from the consumer's perspective is conceptualized and empirically tested.MethodologyUtilizing survey data from 275 consumers, structural equation modelling is employed to assess a research model including thirteen hypotheses.FindingsThe study findings reveal that showrooming behavior is complex and comprises differing degrees of accumulative value co-destruction and value co-creation behavior across online and offline channels. Specifically, consumer characteristics, channel characteristics and product characteristics are shown to be associated with in-store value taking and online value co-destruction and co-creation.Originality and valueScholarly insights into the antecedents of consumer showrooming are rare. In responding to calls for research, this paper represents the first empirical investigation of consumer showrooming behavior utilizing the lens of value co-destruction. The study adds to academic understanding of the showrooming phenomena and demonstrates that co-destructive and co-creative behaviors can occur in a simultaneous, concurrent and iterative fashion. Focusing on practice, the findings reveal opportunities for experience-led shopping environments.     

后金融危机时代金融消费者保护的若干问题——以美国2010年的新法案为视角

本文以2010年7月美国《多德—弗兰克华尔街改革与消费者保护法》为探索视角,简要回顾了美国金融消费者保护的历史和教训,指出消费者保护的思想不仅应该明确体现在金融监管目标中,还需设置达至目标的适当监管机构,同时提出金融消费者保护的立法力度与金融创新速度相匹配的问题。就中国学界对新法案高涨的借鉴热情,文章认为:国外先进立法经验的本土植入需考量现实条件,我国目前亟须完成的工作是提升金融消费者概念的认同程度并设置适宜的金融消费者保护性机构。     

The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores

The present study examines the effect of using a mobile device on search and evaluation by a shopper in a brick-and-mortar store. A conceptual model that proposes inter-relationships between shopping goals, the amount and type of in-store mobile device use, and purchase outcomes is developed. Data from a national quota sample of 1034 mobile shoppers is used to test hypotheses derived from the proposed model. The findings provide several new insights into the impact of in-store mobile device use on the consumer decision journey in a brick-and-mortar store. Depending upon the shopping goals of the consumer, the use of a mobile device by shoppers in a brick-and-mortar store can either decrease or increase search, lead to more deferred purchases or in-store-now purchases, and more online or physical store purchases. The study is among the first to model the pathway to purchase for mobile device assisted shoppers in brick-and-mortar stores.     

Economic corollaries of personalized recommendations

The impact of recommendation systems (RSs) on the diversity of consumption is not transparent or well understood. Available studies, whether experimental or theoretical, show inconsistent and even opposite results, which manifests as debate in the literature. In this paper, we investigate the impact of two main recommender systems, neural collaborative filtering and deep content filtering, on sales diversity via a randomized field experiment. Our results confirm the capability of recommender engines in increasing or decreasing aggregate sales diversity. Nonetheless, they amplify homogenization and reduce individual-level consumption diversity. In conclusion, our research reconciles seemingly contradict previous findings and illustrates that the design of the RS is the decisive factor in homogenizing or diversifying product sales.     

Understanding the role of situational factors on online grocery shopping among older adults

This paper seeks to identify the situational factors that drive the adoption of online grocery shopping among older adults. A two-step research process is employed. First, exploratory qualitative research is carried out to identify situational factors that older adults take into account when deciding whether to buy groceries online. This is followed by a conjoint experiment to determine which situational factors are considered most important when making such a decision. The sample consisted of 9 participants in the in-depth individual interviews and 206 respondents in the conjoint experiment. The findings indicate that health, mobility issues, and distance to a store are the most important situational factors driving older adults to buy groceries online. Moreover, the findings confirm that the adoption of online grocery shopping among older adults is a result of a complex trade-off of situational variables. The findings contribute to managerial practice by providing online grocery retailers with insight that can be applied when designing promotional programs targeted at older adults.     

A meta-analysis of consumer ethnocentrism across 57 countries

The concept of consumer ethnocentrism was introduced more than 30 years ago, and since then it has received keen interest among academic researchers. However, empirical evidence in published studies has been inconclusive and many macro-drivers of consumer ethnocentrism received cursory attention. This study meta-analyses 240 studies from 57 countries and tries to understand the key drivers of consumer ethnocentrism. The results indicate that consumer ethnocentrism is a universal phenomenon and is driven by culture and the interaction of economic and ethnic diversity variables. Challenging popular beliefs, the findings suggest that neither globalization nor economic threats are unconditional drivers of consumer ethnocentrism. Their effects are conditional on cultural values and economic situation. Results provide evidence that multi-ethnic societies tend to be more consumer ethnocentric when the culture of a country is not strong in egalitarianism. Finally, the paper presents evidence that consumer ethnocentrism affects the imports of consumer goods in a country.     

论消费者忠诚与理性的均衡

本文从企业、消费者和社会等不同角度研究了消费者忠诚与消费者理性问题.企业培育消费者忠诚的前提是必须加强营销道德建设,为消费者创造并传递有价值的产品或服务,而不仅仅是营销手段的应用.与此同时,企业也应为消费者理性的培养切实负起责任,以实现消费者忠诚与理性的均衡统筹,从而为企业的长远发展奠定坚实基础.