中国消费金融公司《试点办法》解读及建议

消费金融公司作为在西方发达国家存续已久的主要消费信贷机构,其管理政策已经建设得相当完善。目前,对处于试点阶段的中国消费金融公司,如何借鉴、吸收发达国家的成功经验和失败教训,在中国特有的外部环境下,逐步完善《消费金融公司试点管理办法》,是其试点成功和未来推广的重要保障。本文试图通过对现行管理办法的解读,发现其中的缺陷与不合理之处,并提出改进建议,希望能为其突破发展瓶颈提供一定参考价值。     

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics,consumer readiness,and health consciousness

Drawing on the notion of parasocial interaction (PSI) and the social comparison theory, this experimental research examines how nutritionist video bloggers (vloggers) influence consumer compliance intentions toward healthy, weight-loss diets. Drawing on two samples (Mexican Americans and White Caucasians) and using structural equation modeling and mediation analysis, this research highlights vloggers’ credibility and physical attractiveness, but not homophily, as salient source characteristics that influence PSI, which in turn reinforces compliance intention. Moreover, consumer readiness, consisting of role clarity, ability, and motivation, serves as a partial mediator of the PSI–compliance intention relationship. Lastly, consumer health consciousness emerged as a significant moderator of the PSI–compliance intention relationship among White Caucasians, but not among Mexican Americans. The findings and their implications are discussed.     

Web-based permission marketing: Segmentation for the lodging industry

Permission marketing is becoming an important tool in maintaining relationships with travelers via the Internet. Its growing importance can be seen in tourism marketing, specifically in the lodging industry. With an increase in industry use, the effectiveness of this technique needs assessment. This paper initiates this process by examining current methods used to collect contact information for the purpose of permission marketing. Three segments of the market are identified and compared based upon their willingness to supply contact information. Significant differences were found in socio-demographics, online habits, trip characteristics, and website design preferences. Implications for lodging marketers are presented and future research topics are discussed.     

Other consumers in service encounters: A script theoretical perspective

Hospitality service consumptions often involve sharing the service environment with other consumers. Drawing upon the Script Theory, this research provides a theoretical perspective of consumer responses to behaviors of other consumers in service encounters. The results from an experimental study provide strong support for the dual-mode consumer responses (felt emotions and displayed emotions) and for the moderating effect of psychological closeness on consumer responses. Managerial implications for training, service management and service design in hospitality businesses are also discussed.