eTailQ: dimensionalizing, measuring and predicting etail quality

Quality is related to customer satisfaction, retention and loyalty in both product and services settings. Thus, quality is expected to be a determinant of online retailer success as well. Based on online and offline focus groups, a sorting task, and an online survey of a customer panel, the authors establish the dimensions of the etail experience, and develop a reliable and valid scale for the measurement of etail quality. The analysis suggests that four factors—website design, fulfillment/reliability, privacy/security and customer service—are strongly predictive of customer judgments of quality and satisfaction, customer loyalty and attitudes toward the website.     

Consumer Attitudes Towards Convenience Food Usage: Exploring the Case of São Paulo,Brazil

Abstract

The goal of the present study is to assess the impact of attitudinal and sociodemographic variables and resources restriction (time, effort and income) on convenience food usage, mediated by customer convenience orientation. The study was conducted in the state of São Paulo, Brazil. 1391 participants completed an online questionnaire designed to evaluate convenience food usage, attitudinal and sociodemographic variables. Data were analyzed through structural equation modeling by blockwise comparison technique. The results showed that convenience food usage was directly affected by convenience orientation towards the meal planning, kitchen setup and cleaning up stages, and was driven by time and budget perception, both directly and indirectly (as mediated by convenience orientation). Health consciousness and cooking enjoyment showed a negative impact on the usage of these products. The convenience food market in Brazil has a large growth potential, especially if new products take into consideration palatability and nutritional quality.     

农村政策金融功能定位与结构特征探讨——外国案例的实证分析

文章针对"市场失灵"说的不足,提出了基于农业、农村经济"弱势性"的分析框架,并对美国、日本和印度进行了实证分析。美国农村政策金融的结构特征主要源于农业的一般弱势性,日本主要源于"小农户"的弱势性,而印度复杂的农村政策金融结构的形成则源于包括"人多地少"、农户结构、城乡二元经济结构等在内的多重"弱势集合"。结论:一国农业、农村经济的"弱势性"既决定着其农村政策金融功能定位的演变,又决定着其结构特征。     

The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques

Two experiments examine the role of regulatory resource depletion in the effectiveness of social influence techniques aimed at inducing consumer compliance. They test the two-step hypothesis that a) responding to the initial request stage of an influence technique requires self-control, thereby depleting one's limited resource of self-regulatory energy, and b) a state of regulatory resource depletion fosters the use of heuristics present in the persuasion context, which increases the odds of compliance with the target request of an influence technique. A first field experiment shows that yielding to initial requests (answering a series of questions) induces resource depletion. Experiment 2 demonstrates that a lower level of self-regulatory resources increases the extent of compliance with a request through the employment of the heuristic principle of authority. Together these results provide support for the prediction that regulatory resource depletion is important in explaining the effectiveness of social influence techniques.     

Improving recommendations resulting from on-farm research: agroforestry,risk, profitability and vulnerability in southern Malawi

Leguminous agroforestry (AF) species have been investigated and promoted in Malawi as a means to improve soil quality and maize (Zea mays) yields. Our objective was to determine whether AF systems' recommendations that solely consider impacts on average maize yields differ from those that include an analysis of production risk, profitability among different wealth groups and socioeconomic vulnerability. Employing participatory quantitative and qualitative on-farm research techniques, we investigated three AF-based maize/legume relay-cropping practices in southern Malawi. The perennial legumes included Sesbania sesban, Tephrosia vogelii and Cajanus cajan (pigeonpea). We found that AF species recommendations did diverge from those based solely on maximizing maize yields when incorporating risk, profitability and socioeconomic vulnerability as additional variables. For instance, the highest yielding system (the S. sesban/maize relay crop) was never recommended for the most vulnerable farmers based on the vulnerability analysis, and the cropping systems were often more profitable for the least vulnerable farmers than they were for the most vulnerable farmers. Cropping system recommendations based solely on obtaining the highest average maize yields would also have generally overlooked the economic and nutritional importance of pigeonpea, and the difficulty for the most vulnerable farmers to profit from fertilizers, potentially placing these farmers at greater risk.