The Incorporation of Consumer Experience into the Branding Process: An Investigation of Name‐Brand Hotels

Given the growing number of hotel brands, improving consumer experience has become an increasingly important area of interest to industry practitioners. The purpose of this study is to investigate the relationship between hotel guests' brand experience, knowledge and loyalty to name‐brand hotels. Confirmatory factor analysis and structural equation modeling with the incorporation of a second‐order factor analysis were employed to achieve the research goals. The findings indicate that brand experience was represented as a holistic concept with sensory, affective, behavioral and intellectual aspects. While brand experience influences brand loyalty, its impact is partially mediated by brand knowledge. This is a pioneer study that combines consumer experience with branding in the hospitality industry and offers practical suggestions to facilitate hotel managers in their development of effective branding strategies. Copyright © 2015 John Wiley & Sons, Ltd.     

经济增长模型演化的知识图谱分析与共生理论：对日本的测算

首先运用知识图谱这种可视化工具,构建模型共被引网络,对经济增长模型的演化脉络进行分析;接着从博弈论的角度对经济增长模型的演化脉络进行模式分析,揭示出经济增长模型的包容式演化模式.最后根据共生理论,从经济增长中各行为主体收入分配的角度建立日本经济增长模型,对日本1955-2005年的经济增长因素进行分析,从而说明共生理论模型是经济增长模型的包容式演化的新进展,同时对中国经济发展方式转型提供了经验借鉴.     

Interaction between message framing and consumers’ prior subjective knowledge regarding food safety issues

This study analyzed the interaction between message frames and recipients’ prior knowledge. The hypothesis is that less prior consumer knowledge will result in a larger framing effect. That is, if the subjective knowledge of the public is low, then the controversy created by mass media regarding a specific food-related event will be larger. Empirical results show that message frame has an influence on college students’ purchasing intentions. College students showed distinct responses in purchasing intention based on different headlines and different amounts of information within articles. The results further suggest that the framing effect depends not only on message frames, but also on the prior knowledge of the message recipient. Those who have less knowledge have larger variation in their purchase intention when responding to different message frames. This suggests that people with less knowledge are more likely to panic due to mass media reports regarding a food hazard issue. More informed consumers have less dramatic responses to food safety issues compared to less informed people.     

浅谈知识经济时代对财务管理的影响

就知识经济对财务管理基本理论与方法方面的影响,对财务管理微观环境的影响作了详细的分析。     

面向项目和岗位建立与优化建设项目知识库

文章充分利用项目和岗位在实践中承载知识的有利条件,面向项目和岗位,提出了在建设项目管理中建立与优化知识库的新思路,即应该从知识的来源分类存贮知识,并根据知识的应用范围和应用条件建立分级分类的知识库体系;通过串行和并行智能体Agent辅助岗位完成知识的采集与挖掘,使整个知识库体系在应用中具备自我学习和发展的能力。     

区域技术创新能力影响因素的实证分析——基于全国30个省市区的面板数据

区域技术创新能力的影响因素是理论界尚未系统深入探讨的问题。本文在阐明技术创新机理的基础上,运用经过改进的格瑞里茨和杰菲的知识生产函数模型,对2005—2007年我国30个省市区三大技术创新主体投入产出面板数据进行技术创新能力影响因素的实证分析,并把市场化因素首次设为虚拟变量引入模型考察其作用。分析结果表明,中国区域技术创新二次产出存在多样化差异,R&D在技术创新主体之间和内部的配置,以及创新主体内外制度性因素对技术创新的绩效有重要影响。因此,提高区域技术创新能力需要优化R&D配置和进行技术创新主体的体制机制创新。     

网络组织超额利润分配研究

网络组织合作模式能够为网络成员带来超额利润（网络租金）,然而目前关于网络成员如何分配超额利润的问题仍是一个“黑箱”,基于此,本文对网络组织超额利润分配问题进行了探讨。在“最大化馅饼”原则下,超额利润分配存在最优比例,企业所处资源位越高,能分得的份额越高。进一步分析表明,知识溢出难易度可通过影响企业所处资源位影响超额利润分配,较高的知识溢出难度为高资源位企业提供了壁垒效应,强化了其优势地位,使其能分得更多的超额利润。为验证上述假设,本文以《世界企业研发投入排名Top1500》中2007～2011年的企业为样本进行了计量检验。最后提出了相应建议。