Understanding the value of project management from a stakeholder's perspective: Case study of mega‐project management

Project management can generate significant value for organizations (Thomas & Mullaly, 2007). However, the value of project management varies depending on the different size and complexity of projects managed. Focusing on mega‐projects, this study explores the value of project management from the stakeholders' perspective, thereby creating a value framework. In the case of SHRBC Company, it analyzes the company's project management practice and the value of project management, and consequently certifies the applicability of this value framework through empirical study.     

The value of project management to organizations in Canada and Germany,or do values add value? Five case studies

Five case studies have been conducted: four in Canada and one in Germany. The authors of this article were particularly interested in understanding the value of values and meaning in the context of project management implementation and project environments. The article first summarizes the authors' particular approach. It then discusses the five case studies and their findings. These findings will be grouped around the concepts of value of project management and meaningful work. In conclusion, the findings of this study will be summarized across all five case studies and based on a comparative content analysis.     

传统企业电子商务转型的价值曲线与收支曲线

本文阐述了传统企业电子商务转型的必要性，提出并分析了传统企业电子商务转型的价值曲线和收支曲线。     

我国土地增值税存在的问题及对策

为了加强对我国土地增值税的征收管理,结合目前国家新政策出台的背景,分析当前土地增值税征管中存在的问题,并提出完善的对策。     

PTE,innovation capital and firm value interactions in the biotech medical industry

Unlike previous studies which only focus on the main effect between IC and FV, this research includes PTE with the gap of resource-based view. IC is a key element in creating a competitive advantage, as it has a great influence on FV. A company may put relatively less into IC if it demonstrates higher efficiency. However, previous studies have neglected the fact that relative efficiency and IC affect FV and stock returns directly and indirectly. The research period was from 2006 to 2010 and the main research methods include HRA and DEA. The main research findings include the following. (1) There is a space for improvement in terms of the total technical efficiency. (2) PTE has a significant moderating effect between IC and FV. (3) IC and PTE have a significant influence on FV. (4) Apart from PTE and stock returns, IC and FV show significant differences within the sub-industry.     

Customer loyalty through social networks: Lessons from Zara on Facebook

Companies’ escalating investment in social media—in particular, in Facebook—has become reality. However, most firms still do not see social networks as a vehicle for cultivating and winning customer loyalty, but rather as a resource for creating brand awareness. In this article, we offer a different view. By examining fans and non-fans of the Zara brand on Facebook, we discovered that Facebook enhances the relations that increase loyalty via trust, customer satisfaction, perceived value, and commitment. Our results revealed that these relations are stronger for fans of the brand than for non-fans, and suggest that customer satisfaction is the strongest determinant of loyalty. This indicates a new opportunity for marketing managers to achieve customer loyalty: Facebook.     

宁夏房地产企业财务战略与税务筹划

现行的税务筹划属于企业财务战略范畴。本文结合宁夏房地产企业税务筹划现状、宏观经济政策和税收政策，具体阐述了宁夏房地产企业如何从财务战略入手，科学地进行税务筹划，降低纳税成本，从而实现企业价值最大化。     

权力配置、管理者行为与企业价值

现代财务理论以企业价值最大化为理财目标,如何对管理者实行有效的激励是财务理论研究中一个十分重要的问题。本文通过构建一个关于信息搜集的非合作博弈模型分析了不同的权力配置结构对委托人和代理人的行为所产生的影响,从而从理论上说明了权力如何在股东和管理者之间进行分配将决定企业的价值。     

基于游客价值的旅游企业服务创新

随着游客需要和动机的不断变化,旅游企业参与市场竞争更加有效的办法之一就是侧重服务属性的创新。在剖析游客价值与旅游企业服务特征基础上,本文提出,旅游企业服务创新,要以游客价值为导向,根据自身条件选取适当的战略模式。其中,最为基本的是超越游客需求战略（包括服务产品概念创新、品牌形象重塑等）和服务差别化战略（包括服务组合创新、服务交互创新等）。     

论品牌价值与品牌战略

在市场经济发展日趋深化的今天,品牌对于企业生存和发展的重要性已众所周知,品牌战略已成为众多知名企业在市场竞争中立于不败之地的法宝。本文指出了品牌的作用,也就找到了品牌价值的来源,探讨了我国企业品牌发展中存在的问题,提出了实施品牌战略的策略。