Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

Segmentation is a mature concept in marketing strategy that continues to receive significant attention from managers and scholars alike. The key goal in segmentation is identifying and reaching profitable segments with products and services that meet the common needs of these customers. However, a fundamental issue needing rigorous attention is that customers' needs are dynamic and can induce segment instability. The purpose of this paper is to draw focus to segment instability in business-to-business markets by conceptually exploring its theoretical underpinnings and integrating related theory on customer value change to propose an agenda for future research.     

Alliance portfolios and firm performance: A study of value creation and appropriation in the U.S. software industry

This study reveals the multifaceted contribution of alliance portfolios to firms' market performance. Extending prior research that has stressed the value‐creation effect of network resources, it uncovers how prominent partners may undermine a firm's capacity to appropriate value from its alliance portfolio. Analysis of a comprehensive panel dataset of 367 software firms and their 20,779 alliances suggests that the contribution of network resources to value creation varies with the complementarity of those resources. Furthermore, the relative bargaining power of partners in the alliance portfolio constrains the firm's appropriation capacity, especially when many of these partners compete in the focal firm's industry. In turn, the firm's market performance improves with the intensity of competition among partners in its alliance portfolio. These findings advance network research by highlighting the trade‐offs that alliance portfolios impose on firms that seek to manage and leverage their alliances. Copyright © 2007 John Wiley & Sons, Ltd.     

基于模块化的企业价值网络及其竞争优势研究

以价值模块化为基础,传统的集合型价值链经过解构、整合和重建形成具有差异化竞争优势的模块化价值链。不同企业的价值模块和模块化价值链在共同的界面标准内交叉连接、融合贯通,形成企业价值网络。企业价值网络集聚各成员企业的优势资源,将各种能力要素协同在一个无形的网络平台上,通过不同组织模块之间的协作、创新和竞争,能够产生新的竞争优势。企业以价值模块化为基础,对自身价值链进行整合,融入企业价值网络,能够分享网络内成员企业的优势资源和技术创新成果,共享模块化经济,增强企业核心竞争力和抗风险能力。模块化时代,企业之间的竞争已经演进为企业价值网络之间的竞争。     

上市公司股权结构对企业价值的影响分析

本文基于大股东所属产权类型，从理论和实证两方面就我国上市公司股权结构对企业价值的影响进行研究，试图克服目前国内相关研究“股权分类不彻底、股东持股比例计算方法不合理、ROE度量企业价值不合理”的缺陷。研究结果表明，第一大股东持股比例对企业价值的影响呈倒U形态；较之于其他类型，私营产权控股股东对企业价值的影响要显著很多。本文还分析了股权分置改革后上市公司股权结构对企业价值影响的新变化。     

股权激励对上市公司的影响及投资策略分析

本文探讨了我国上市公司实施股权激励的环境条件，分析了股权激励对管理层、股东影响的内在机制，分析了实施股权激励对上市公司价值和业绩的影响。对股权激励类上市公司上涨因素的定量化分析显示，其上涨与公司现有的各项财务指标没有必然联系，而与公司的市场地位、行业发展趋势和关联交易之间存在明显的关系。本文认为，我国上市公司已基本具备实施股权激励的环境条件，实施股权激励有利于解决管理层和股东利益一致性问题，通过价值转移和价值创造，持续、有效地促进上市公司价值和业绩的提高，从而有效推动上市公司股价的上升，给投资者以强有力的信心和巨大的投资机会。     

试析知识产品的价值形成和实现机制

传统的价值理论认为,商品的价值量取决于社会必要劳动时间,商品按照价值量相等的原则进行交换。商品的价格随商品的供求关系围绕着价值上下波动。知识产品的价值规则与此不同,它是由个别优等劳动时间决定,其价值实现是一种低价递减机制。     

Antecedents of mandatory customer participation in service encounters: An empirical study

The literature on service quality and customer loyalty has long focused on enhancing the work of service providers. This study examined “the other side of the coin” in service co-production or value co-creation in service encounters by investigating how service providers might take a proactive approach to building relationships based on mandatory customer participation (MCP). The research evaluated how such antecedents as role clarity, self-efficacy, purchase importance, and servicescape could influence MCP. Path analysis revealed that these four factors significantly influenced different dimensions of MCP; which in turn had a significant impact on customer loyalty. Using these insights, managers could develop a strategic approach to managing customer roles in the service delivery process. This study adds to the body of knowledge on service quality by demonstrating empirically the determinants and structure of MCP and their relationships with customer loyalty in service co-production processes in a hospitality setting.     

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment

A crucial decision firms face today is which channels they should make available to customers for transactions. We assess the revenue impact of adding bricks-and-mortar stores to a firm's already existing repertoire of catalog and Internet channels. We decompose the revenue impact into customer acquisition, frequency of orders, returns, and exchanges, and size of orders, returns, and exchanges. We use a multivariate baseline method to assess the impact of adding the physical store channel on these revenue components. As hypothesized, store introduction cannibalizes catalog sales and has much less impact on Internet sales. Also as hypothesized, returns and exchanges increase. Interestingly, transaction sizes of purchases, returns, and exchanges do not change. The “availability effect” produces a net increase in purchase frequency across channels. This more than compensates for increased returns, producing a net increase in revenues of 20% by adding the store channel. Our findings yield a deeper understanding of the revenue relation between channels, and of the dynamic cross-channel effects of marketing actions.     

企业财务管理如何以全新模式提升企业价值——价值管理与市值管理的整合

本文将从介绍价值管理与市值管理以及两者的整合为主要内容,在为企业挑选出最适合的财务评估方法的同时,为相关企业提升企业价值、规避潜在的财务风险,进行更好的财务管理提供借鉴。     

论大学制度文化建设的价值取向

大学制度文化是大学文化的重要组成部分,制度设定与文化内核密不可分。大学制度文化建设只有确立止于至善的道德标示、贯彻平等正义的法治原则和以人为本的终极关怀理念,才符合大学制度文化的建设使命。