美印服务贸易发展中的政府行为及启示

服务贸易已成为影响各国经济发展的重要力量,也成为衡量一国国际竞争力的一项重要标准。作为发达国家的美国和发展中国家的印度,在服务贸易发展中,政府发挥了非常重要的作用,对中国具有有益的启示。     

从产品/服务的属性系统到定位矩阵的建立

以产品／服务的属性系统为基础,综合运用扩展的双因素理论和手段——目的理论,由此建立一个以顾客认知对象和顾客满意为基础的产品／服务定位矩阵,探索产品／服务定位新方法。     

Personal service companies and the public sector

Off-payroll workers in the UK, including personal service companies (PSCs), engaged by the public sector have been giving ‘assurance’ of their tax position to departments in the sector since 2012. Departments must be satisfied with the assurance. For PSCs this requires awareness of complex tax legislation (IR35), which is aimed at preventing tax avoidance. Costs may be incurred in attaining the necessary knowledge. This may bring into question costs incurred in protecting tax revenue. No similar obligation exists in the private sector.     

Behind managerial reforms: the French experience

Inspired by new public management (NPM), managerial reforms in many countries from the 1990s onwards focused on three criteria: effectiveness, efficiency and enhancing service quality. These criteria were meant to be given equal weight in measuring performance, but this paper shows that some criteria dominated. The reform experiences of four countries are compared, with a focus on French reforms.     

Babymoon tourism between emotional well-being service for medical tourism and niche tourism. Development and awareness on Romanian educated women

Health tourism and wellness tourism have become "temptations" with many world markets looking to take advantage of their growing popularity. Babymoon tourism is one of the hottest trends in travel today. The aim of this study is to fill a gap in the research on babymoon tourism by measuring the awareness of, and interest in, this trend in Romania through convenient sampling. The results show that 28% of respondents know "babymoon", but they agree on its positive impact. Our research results emphasize the necessity of promoting babymoons due to the actual trend and because the holiday market has been focused on well-being and promoting the concept of hedonic well-being. Additionally, to promote Romania as a babymoon destination, we must consider that today's consumers are prosumers seeking experiences and emotional wellbeing. Promoting babymoons for emotional well-being can result in two managerial outcomes for Romania: brand identification and intention to revisit.     

我国小额贷款公司可持续发展的探讨

小额贷款公司的出现和发展,避免了金融机构小额信贷业务的诸多弊端。为确保其可持续发展,仍需明确小额贷款公司的宗旨与定位,要满足农民具有个性化、区域化的融资需求,扩大和加强基层信贷员队伍建设,切实提高农民的还款率、实现公司的盈利,从而更好地为低收入农民提供金融服务,在条件成熟时允许盈利的小额贷款公司吸纳存款。     

谈旅游投诉及旅行社服务对策

旅游投诉随着旅游业的发展而逐渐增加,旅游投诉现象,可分为旅行社管理原因引起的投诉和非旅行社方面引起的投诉等。对引起旅游投诉的原因和游客的投诉心理进行深层次的分析,提出加强旅游服务意识,加强旅游服务管理,提高旅游服务质量,建立旅游投诉的处理机制等旅行社服务对策。     

福建省自主创新服务能力现状及提升对策

福建省自主创新服务能力与全国各地主要省市相比处于中上水平。通过实施创新服务人力资源建设工程，设立创新服务机构发展专项基金，加强创新服务机构的能力建设，推进资本市场与技术市场体系建设，营造有利于自主创新服务的政策和科技环境及加快推进自主创新服务平台建设方式，来提升自主创新能力。     

旅游服务的体验营销研究

以向顾客提供有价值的体验为宗旨，体验营销力图通过满足顾客的体验需要而达到吸引和保留顾客、获取利润的目的。旅游脆务本质上是为旅游者提供的一种或多种经历和体验。时旅游企业而言，服务提供者、游客、服分设施及场景、服务过程都是实施体验营销的关键要素。可采取的旅游服务的体验营销内容包括设计有吸引力的旅游体验主题，提升旅游服务的体验价值，展示体验式旅游有形物，营造旅游互动体验氛围、重视对游客的感官刺激等。     

纽约与上海市知识服务业比较研究

本文通过对知识服务业含义的界定及纽约与上海市可比性的论述,应用大量详实的数据,采用实证方法对纽约、上海市知识服务业发展情况进行比较分析,得出上海市知识服务业中咨询业和广告业有很好的发展势头,而法律产业、健康服务产业等潜力巨大并有很强的发展空间等结论,并提出对策建议。