浅议中央银行沟通策略的选择

近十多年来,中央银行货币政策操作逐步从隐秘性转向开放和透明.中央银行与公众之间,不仅沟通内容日趋丰富,而且沟通渠道更加多样化.为了保持沟通的连贯性和一致性,提高沟通的有效性,中央银行必须实施明确的沟通策略.     

井下作业企业实施品牌战略探讨

针对目前井下作业企业在品牌建设中普遍存在的问题进行深入分析，着重剖析了制约品牌建设的各种不利因素．提出了在现有条件下井下作业企业如何实施品牌战略的设想，指出井下作业企业要实现成为世界级的公司目标，就必须走向世界，积极参与国际竞争，进一步加强品牌战略。     

Research notes and communications corporate restructuring and strategic change: The effect on diversification strategy and R & D intensity

In the 1980s a number of large corporations restructured their diversified businesses through divestitures. It is hypothesized that restructuring activity focused on firms at intermediate levels of diversification (e.g., related-linked) which have a mixture of related and unrelated business units. Results confirm this hypothesis which explains that such mixed corporate strategies create organizational and control inefficiencies in managing both related and unrelated types of business units. Restructured firms were also found to move towards two types of different internal capital markets (related and unrelated). Most restructuring firms moved toward lower levels of diversification (e.g., related-constrained), although some moved toward higher levels of diversification (e.g., unrelated business). Also, this study finds restructuring firms that changed their corporate strategy by reducing diversified scope increased their R&D intensity. Firms that restructured and increased their diversified scope decreased R&D intensity. This result suggested a partial substitution between diversification and R&D activity.     

Competitive decision making: Two and a half frames

We argue that the study of competitive decision making has been heavily influenced by the frames of reference that are adopted by researchers. The dominant economic frame and the emergent behavioral frame describe largely separate phenomena and have little overlap. Drawing from examples of learning in games and markets, we show how each of these frames falls short of capturing some interesting elements in competitive decisions. We then describe how a coevolutionary perspective may be emerging as an integrative paradigm for the study of competitive decisions.This paper was prepared for the conference, Understanding Competitive Decision Making. Comments by the participants of that conference and Paul Shoemaker are gratefully acknowledged, as are discussions with Colin Camerer, Eldar Shafir, and Sharoni Shafir.     

加入WTO中小企业经营策略初探

中小企业是社会和经济发展中不可或缺的力量,在经济高速发展、竞争日趋激烈的今天加入WTO,给中小企业带来了新的机遇和挑战,把握好时机,采取避实就虚、加强创新、做专做精,避免贪大求全、盲目扩张、感性炒作,这是新形势下,中小企业进行资本积累,发展壮大的必由之路。     

企业经营战略失败分析

企业制定经营战略的目的是适应环境的变化,然而由于种种原因,企业的经营战略常常面临着失败。 因此从七个角度分析失败的原因,并提出相关建议,从而树立起全局观念、创新观念、风险观念和应变观念 等一系列重要战略观念。     

Globalization frustrated: The case of white goods

This paper challenges the common view that mature industries are always ripe for global strategies. Based on data from the European Domestic Appliance industry, this paper shows how changing economic conditions can diminish the value of global strategies. Critical in these shifts were simultaneous rises in demand for variety (that eroded the benefits of scale and continental market share) and decreases in manufacturing scale (that permitted new supply options), which reduced the extent of the strategic market to national dimensions. They added complexity that decreased the profitability of the global players and increased that of national strategies. The fluctuating fortunes of leading firms are shown to have been caused primarily by choices of strategy, not by national factor costs.     

Business Strategy and Poverty Alleviation

Currently, entrepreneurs and corporations overwhelmingly do not view the alleviation of global poverty as a strategic priority. Yet business activity can have a negative as well as a positive effect on each distinctive form of poverty. In order to reduce poverty, entrepreneurs have to find ways of limiting the negative aspects. This might be achieved by deliberately augmenting strategies so that they can achieve a synthesis, in partnership with governments and NGO’s. Alan E. Singer is a reader in strategy at the university of Canterbury. He was the 2004/5 Aram chair of Business Ethics at Gonzaga. He is author of Strategy as Rationality (Avebury), Co editor (with Pat Werhane) of Business Ethics in Theory and Practice (Kluwer) and editor of Business Ethics and Strategy (Ashgate, forthcoming). He has written journal articles on many aspects of strategy and decision making and has served on the editorial boards of Journal of Business Ethics (to 2003), Human Systems Management, Journal of International Entrepreneurship, African Journal of Business Ethics and the Journal of Economic Development and Business Policy.     

人力资源管理与农村信用社可持续发展的关系

实现可持续健康发展是农村信用社摆脱困境、赢得主动的第一要务,而实现可持续发展与人力资源战略密切相关。文章通过分析人力资源管理与农村信用社可持续发展的关系,和相互协调作用。阐明了人力资源管理推动农村信用社发展的积极方面和效应,提出现代农村信用社可持续发展对现代人力资源管理的要求。     

西部开发与企业家精神

西部开发给新一代的大学生提供了广阔的发展空间，大学生到西部创业体现了我国当代大学生具有了一定的企业家精神，西部开发给我们提供了培养我国具有冒险精神的企业家的沃土，但大学生到西部创业并不是一帆风顺的，他们必须具有一定的素质条件，才有可能在西部开发的大环境中有所作为。