基于能值分析的中国矿产资源可持续发展体系研究

可持续发展理论的研究,多是以环保为基础,促进经济增长的发展模式,是一种静态的发展理论.通过动态可持续发展的观点的提出,认为可持续发展包括生态资源环境发展、经济发展和社会发展3个组成部分,应把经济发展和社会发展建立在生态发展、资源发展和环境发展的基础上,把"重视环境保护"的静态发展观转变到"重视发展、环境保护为基础、发展是主题"的动态可持续发展观.并借助于能值分析理论,尝试探讨中国矿产资源的动态可持续发展的定量研究体系,为我国矿产资源的可持续发展提供政策建议.     

探讨小型企业在旅游实践中的竞争与生存之道

从分析企业常用的竞争手段入手，结合小型企业的特点及其在竞争中的处境，根据在旅游业中实际情况，列举和分析了小型企业的竞争手段，认为以创新、独有、多变的方式参与竞争才是小型企业的竞争与生存之道。     

市场化条件下的中国邮政战略环境分析

中国邮政要想在市场化条件不断地发展壮大,必须认真分析其所处的战略环境。通过SWOT战略分析,中国邮政应继续发挥其优势,不断改善其劣势,抓住机遇,变威胁为动力,更好地为社会提供优质、方便、快捷的服务,在市场竞争中取得最后的胜利。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。     

汽车厂商的价格行为分析

企业家的价格策略必须要考虑企业竞争目标的选择、市场供需的变化和企业的成本，产品的成本为价格规定了最低限度，消费者对产品价值的评估和理解为价格规定了最高限度。     

差异化战略:《新周刊》新锐之道

现在的杂志界“同质化”现象泛滥,许多刊物从封面到内容都是低层次重复。整个中国杂志界由于受体制的限制和束缚,存在创新意识和原创精神的缺失,难觅成熟的商业操盘。《新周刊》作为新闻时事杂志的“异类”,充分运用差异化战略,步步为营,闯出了一片新天地。文章从专题、封面设计、受众定位、经营方法等方面阐述了《新周刊》的差异化战略。     

中部省份在国家经济发展战略西移中崛起的若干思考

国家经济发展战略西移将对我国区域经济发展格局产生非常显著的影响。对中部省份而言，机遇与挑战并存。中部省份在全国经济发展中所处的地位、全国性的经济技术转移、地区产业结构调整与升级要求等，使得中部省份有条件在国家经济发展战略西移过程中迅速崛起。中部省份必须营造良好的发展环境，加快基础设施建设，积极调整产业结构，选择培育经济发展极，调整与完善各项政策，积极探索区域经济合作的新模式等，以实现中部与西部地区的共同发展。     

Brands matter: An empirical demonstration of the creation of shareholder value through branding

This research responds to the attendant need for empirical evidence pertaining to how marketing affects firm performance. Using the Fama-French method, common in finance, and a leading marketplace measure of a brand’s financial equity value, the authors provide empirical evidence for the branding-shareholder value creation link. The results extend previous research by showing that strong brands not only deliver greater returns to stockholders than does a relevant benchmark but do so with less risk This finding holds even when market share and firm size are considered. Barclays Global Investors Thomas J. Madden is a professor of marketing and director of the Professional MBA/Executive International MBA programs at the Moore School of Business, University of South Carolina. His research focuses on the measurement of brand meaning, marketing metrics, and value-based marketing strategies. His research has appeared in theJournal of Marketing Research, theJournal of Marketing, and theJournal of Consumer Behavior. Frank Fehle (frank.fehle@barclaysglobal.com) is the head of Europe Equity Research at Barclays Global Investors in London, United Kingdom. Previously, he was an assistant professor of finance at the University of South Carolina. His research focuses on empirical asset pricing, market microstructure, risk management, and derivatives. His work has appeared in theJournal of Financial Economics, theJournal of Futures Markets, theJournal of Economics and Business, theReview of Quantitative Finance and Accounting, among other journals and conference proceedings. Susan Fournier is an associate professor of marketing at Boston University. Her research focuses on branding and brand relationship marketing. Current projects explore person-brands, resonance as a moderator of the brand meaning → brand strength connection, the types of relationships consumers form with brands, and dynamic processes of relationship development and evolution. She served for 9 years on the Harvard Business School faculty and 2 years as a visitor at Dartmouth College. She consults with a range of companies to inform her teaching, case development, and research.     

科学发展观与经济法理念的新发展

科学发展观的提出，是中国共产党在社会主义市场经济条件下对经济社会发展规律在认识上的升华，具有重要的现实意义和深远的历史意义。它不仅会引起经济社会发展的重大变革，而且对法律尤其是经济法的理论研究和制度创新起到了极大的推动作用，使得亟待形成完整体系的经济法的发展获得了重要启示。通过将科学发展观与经济法进行比较，抓住两者的契合点，找出经济法原有理念的不足及其与科学发展观之要求存在的差距，填补和完善了现有的经济法理念，从而促进了经济法理念的新发展。